What's anAd Book?

Bruce Fogelson

AdBookAssistant.com

BruceFogelson.com

So, what's an "Ad Book"?

An Ad Book, or advertising book, is one of manytools available for raising funds for a given cause.

It is a physical, paper-in-hand book that is createdby a group to generate funding in the support oftheir goals.

It works like this:

A group sells space in the book to companies andbusinesses.

These organizations then have their informationlisted in the book, giving them a valuableopportunity to be seen by anyone who flips throughthe pages.

It's a mutually beneficial way of introducing ads to alarger audience.

Distribution of the bookcomes in many forms.

Often the book is given away at charity events anddinners, but many times it is sold, which generateseven more income for the group’s cause.

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Ad Books are used by a widevariety of organizations.

Some of the most common users of Ad Books arecharity and non-profit groups, but the Ad Bookformat is also used by organizations that focus onsports, health, and the arts.

It is also a popular fundraising medium for religiousorganizations like churches and synagogues.

Additionally

Community services, like police and firedepartments, also benefit from Ad Books.

What are the challenges ofAd Books?

As we'll see in our next presentation, Ad Books asthey currently function in print face a number ofchallenges.

At AdBookAssistant.com, we've developed apatented online platform that confronts thesechallenges head-on.

For more info,check out these

sites!

Bruce Fogelson

AdBookAssistant.com

BruceFogelson.com