Upload
michael-lazerow
View
2.022
Download
1
Embed Size (px)
DESCRIPTION
The major social networks have announced plans to open their platforms to developers. Media companies and marketers have unprecedented, cost-effective access to more than 300 million captive and engaged users. Buddy Media helps major brands leverage the social networks by building, promoting and monitoring social applications.
Citation preview
Mission: To help major brand advertisers leverage social networksFounders: Mike and Kass Lazerow (4th start up)NYC headquarters with 22 employeesLaunched September 2007Premier investor syndicate ($8.2M raised to date)
Fellow Facebook investors including Peter Thiel (Board member), Ron Conway, Mark Pincus (Zynga founder), and European Founders FundSoftbank Capital, Greycroft Partners, Howard Lindzon (WallStrip), Roger Ehrenberg, Bay Partners
Buddy Media Company Overview
Buddy Media’s Premium Client BaseA
gen
cies
Ag
enci
esB
ran
ds
Bra
nd
s
Social media is here37% of adult internet users and 70% of teens use social networking sites monthly
Growth is acceleratingIn 3 years, 49% of adults and 84% of teens will be on social networks
And the revenues are realOnline social network advertising is expected to grow from $2.1B to $4.1B in the next 3 yearsWe’re targeting the $25B spent in online media!
The Opportunity
SOURCE: eMarketer Social Network Marketing Report. Dec. 2007
The major social networks have announced plans to open their platforms to developersMedia companies and marketers have unprecedented, cost-effective access to more than 300 million captive and engaged usersPricing for branded online media will shift from impressions and clicks to engagement and custom actionsThe social media application is the new ad unitThe power in the online advertising marketplace has shifted from seller to buyerEvery company is currently trying to figure out how to leverage the social networks, but they need a consultative approach to help filter through mixed messaging on the market opportunity
Vision
Technology
Process
People
The Buddy Media Brand Advocate Process
People
Pro
cessTechnology
Evaluate business needs with brands and build custom, compelling solutions which deliver against those needs. Strategize
1
Optimize
…because every brand needs a buddy
Promote Drive viral actions using custom, targeted media plans. Increase application usage with Buddy Media’s loyalty program, AceBucks.
3
Build
Build engaging social solutions that drive interactions between people and brands and deliver social brand loyalty.
2
MonitorTrack campaigns using Buddy Media’s BuddyBrain and guarantee the power of social media is fully leveraged.
4
The Buddy Media BuddyBrain
Buddy Media’s BuddyBrain guarantees the power of social media is fully leveraged.
BuddyBrain
FedEx Launch a Package
InStyle Hollywood Hair Makeover
BudLight Dude Application
Readers Digest Prop a Photo
Priceline Ultimate Road Trip Negotiator
Contact