Something that you offer to your EXISTING CUSTOMERS after they made their initial purchase from you.

1. You have their attention2. You’ve established your creditability3. You’ve built their trust in you4. You’ve overcome any resistance they might have had

to buying online5. You know what they like!

100 copies at $20No upsell

100 copies at $20Upsell available [1 in 10 buys]

100 x $20 [no upsell] = $2000

(100 x $20) = $2000 + 10 upsells at $500 each = $7,000