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Building brand loyalty in a digital age
Why brand loyalty?
12-18
months
3 steps to loyalty heaven
1. Product that delights
3. Build a relationship
2. Get top-of-mind
Hungry for info Hungry for support Hungry for progress
Pre Pregnancy Baby Weaning Toddler
Excite-ment
Secret
Off to theshops
Labourworries Coping Developing a routine Back to work?
Desire for progress
Building a relationship
Articles & toolsArticles & tools
First impressions count
Personalise and tailorPersonalise and tailorForums & FriendsForums & Friends
Common approach, different brands
Pre Pregnancy Baby Weaning Toddler
…in a digital age…Interaction, self-expression
Live chat
Integration
Cost => frequency
Less is more
100% digital
Changes afoot
You come to us
Search optimisation
1:1
Word of mouth
We come to you
Search as loyalty driver
1:1 in public
Online chat
Babyexpert.comBabyexpert.com
I was just wondering what you ladies are planning on doing with regards to milk now that our little one's are hitting 1 year. I had intended moving Olivia straight onto cow's milk but today i've found a leaflet for Growing Up Milk. What are you ladies planning on doing? Claire xxx
What my health visitor suggested was to continue offering Nick his food mixed with cows milk and gradually start introducing cows milk. Hope this help. xxx Bubbly
I'll be going straight to cows milk! Lemon Cupcake
My HV said that growing up milk is just a marketing ploy, but babies don't need it as they'll be getting all the nutrients they need from their food (or should be!) Amy and Ruby xxx
That Cow & Gate advert annoys me!!!! It sucks in mothers who worry about giving their child all they need to grow. Iron is found in a lot more things than just milk so as long as Ruby has a varied diet she won't have to drink gallons of milk. Lemon Cupcake
Thanks Ladies! Much appreciated as always. Claire x
1. Product that delights
3. Build a relationship
2. Get top-of-mind
Building brand loyalty in a digital age