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Building Your Internal Publishing

Department for Content& Social Media Success

Brody Dorland & Jayme ThomasonDivvyHQ.com

@brodydorland - @jaymethomason • #cmworld

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5 Practical Ways to Restructure for Success

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#1. “Thinking” Like a Publisher Won’t Cut It. Time to Look Like One.

• Your organizational structure needs to change• Develop a vision for your ideal team• Restructure and hire based on that (not your

reality)

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#2 – Don’t Shotgun. Plan Like a Publisher.

• Listen First (create a dashboard)

• Communicate your strategy across your organization

• Schedule regular planning meetings (news org “war room,” pitching, customer stories)

• Create an agenda

• Where will you store all these great ideas?

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#3 – Silos Are for Wheat, Not Content

• Identify information silos in your org.

• Communicate to your C-Suite what these silos are costing your organization

• Bring “Silo Owners” to the table and make them part of your new editorial structure

• Create a new environment of sharing

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#4 – It’s Not a Plan Unless it’s on Paper

• Formalize your new editorial structure and workflow processes

• Start forming new habits

• Be patient while your team adjusts

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#5 – Real-Time Collaboration Tools Can Break Down Walls (& silos)

• The wrong tools can make the whole thing harder than it needs to be

• The right tools can bring form, function and (dare we say) fun to your workflow!– Listening tools– Content planning / workflow tools– Optimization tools– Writer networks