Business and the Social Media Age

Session 1: Web 2.0, in Theory and PracticeJerry Richardson

@jerryChief Technologist, Disruptive Ventures, Inc.

jerry@jerryr.com

@you

Session 1

Web 1.0 vs. Web 2.0Web 2.0 in Chronological Order

1. Social Thinking: Blogs, Bloggers and Blogging 2. Social Links: Delicious, Stumble Upon3. Social Media: You Tube, Flickr and iTunes 4. Social News: Digg, Reddit and The New York

Times

Session 2

oFacebook: Business Pages and ApplicationsoTwitter: Why and HowoTwitter AppsoBusiness in Real-Time - search.twitter.comoLinked InoLocation-Based Services

Topics Not On the List? Send me an e-mail or bring it up at any point.

Clay Shirky“emerging technologies enabling loose collaboration

will change the way our society works”

Web 1.o1-way Medium – Publishers vs. Consumers

Driven by Hierarchy

Text and Pictures

Corporate

Web 2.o2-way Medium – Everyone is a Publisher

Driven by Collaboration

Audio and Video

Individualistic

Web 3.oDoes not Exist Yet.

Web 2.0, ChronologicallySocial Thinking Wikipedia and Blogs

Wikipedia

Wikipedia is a free, web-based, collaborative, multilingual encyclopedia project... Wikipedia's 15 million articles (3.2 million in English) have been written collaboratively by volunteers around the world, and almost all of its articles can be edited by anyone with access to the site. It was launched in 2001 by Jimmy Wales and Larry Sanger and is currently the largest and most popular general reference work on the Internet.

What is a Blog?A blog (a contraction of the term "web log") is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.

Entries are commonly displayed in reverse-chronological order.

"Blog" can also be used as a verb, meaning to maintain or add content to a blog

(via Wikipedia)

Why Blog?

Communicate: Facilitate Authentic Conversation with Stakeholders

Externally: Customers, Prospects, Shareholders, Media

Internally: Employees, Franchisees, Suppliers

Why Blog?

Shape The Debate:

Increase Perceived Expertise

Increase Perceived Transparency - window into the corporate culture

Rapid Response - PR, Product News

Why Blog?

Increase Exposure Online Substitute for or supplement to a Web Site

Google rewards high-quality content and punishes phonies

Tools

http://blogger.com/

•best ratio of complexity to power•Easiest Path to Google

Tools

http://wordpress.com/

•More plugins and themes•Self-Installed vs. Hosted (auto-updating)

Tools

http://tumblr.com/

•Easiest to get started, Built in Community•Comments not built in

Implementation

•Link from your corporate site•Custom Domain Names•Sitemap.xml

Guidelines

Narrow Your Niche - In the Google World, Narrower is always more effective

Be Authentic

•Be Yourself, but Punctuate appropriately•Talk about Things You Care About•Be judicious with the YouTube (http://youtube.com/) videos and cat pictures (http://icanhascheezburger.com/)

Accelerants

http://google.com/reader

http://feedburner.com/

http://google.com/analytics

http://alerts.google.com/

Blogs I Subscribe To

Buzzfeed: http://buzzfeed.com/Deadspin: http://deadspin.com/Signal vs. Noise: http://37signals.com/svnUncrate: http://www.uncrate.com/

More “Shared Thinking” Sites

http://answers.yahoo.com/

http://vark.com/ replaces http://answers.google.com/

http://ted.com/

Web 2.0, ChronologicallySocial Links Delicious, Stumble Upon

Sites

http://delicious.com/

http://stumbleupon.com/

See also, URL Shortenershttp://bit.ly/

http://tinyurl.com/

Web 2.0, ChronologicallySocial Media You Tube, Flickr and iTunes

Sites

http://flickr.com/

http://youtube.com/

http://vimeo.com/

http://www.slideshare.net/

http://www.ustream.tv/theowlbox

Web 2.0, ChronologicallySocial News Digg, Reddit, The New York Times

Other Topics

Game-Changing Sites are purchased and smothered.

User-Generated Content is Profitable, but fickle.

Corporate Policies