IF NOTHING EVER CHANGED, THERE WOULD BE NO

BUTTERFLIES

the business butterflies

SO, WHAT IS

SOCIAL MEDIA?

USER CREATED CONTENT SHARED

IN A SOCIAL ENVIRONMENT

we no longer SURF the web…

we SHAPE it

Social media is like teen sex.Everyone wants to do it. No one knows how.When it’s finally done there is surprise it’s not better.”Avinash Kaushik, Analytics Evangelist - Google

it’s not a FAD

3 out of 4 Americans use social technology

Forrester, The Growth of Social Technology Adoption, 2008

2/3 of the world’s Internet population visit a social network or blogging site

Nielsen, Global Faces & Networked Places - 2009

time spent on social networks is growing

at 3x the overall internet growth

Nielsen, Global Faces & Networked Places - 2009

it’s a fundamental

SHIFT in the way we connect & communicate

the way that we make connections & influence people

HASN’T CHANGED…

WHERE WE DO IT has

THE REASON?

consumers have been

BOMBARDEDwith noise

THIS HAS BRED

MISTRUST

DISCON NECTION

AND A DESIRE FOR

CONTROL

they’ve

STOPPED listening

THEY WANT TO BE

LISTENED TO…

THEY WANT TO BE

LISTENED TO…

respected

find out wherethey’re having

CONVERSATIONS

AFTER ALL,THAT’S WHERE THEY

SHARE …

what they LOVE

what they HATE

AND…

they’re spreading

FAST

they’re lasting

FOR EVER

SO, IF YOU’RE NOT

LISTENING

how do you know what people

are saying about YOU?

IF YOU WANT TO CONNECTWITH YOUR CUSTOMERS,YOU NEED TO GO WHERE

THE CONVERSATION IS

don’t be

SCARED

i’m bob

circle of influence

Bio I enjoy long walks

on the beach, chocolate

sundaes and making

paper planes.

www.bobbinaround.com

Friends

Followers

Bio Consultant

with a passion for

fish.

www.gonefishing.c

om

Friends

Followers

just because

social media is FREEdoesn’t mean you shouldn’t have a

STRATEGY

don’t jump on the

BANDWAGON

if I still haven’t CONVINCED you

MANY OF YOU IN THISROOM ARE...

creators

BUT DOES ANYONE KNOW?

NOT someonewho knows what he knows

AN EXPERT IS...

someone who is KNOWN

for knowing what he knows

AN EXPERT IS...

you have to earn your

ATTENTION

build WHUFFIE

instead of

INTERRUPTION

instead of

INTERRUPTION

so, become a part of the

COMMUNITY

Why

Profile Pages - Keep it ProfessionalFan Pages - Build it and they will come!!!Groups - A place for your association, business, etc.Causes and Charitable Issues - Raise money online, and without the hassle of handling money.Hook your blog up to your Facebook Fan pageCreate a “Badge” for your website or blog

Your Profile

Fan Pages

Group Page

Causes & Charitable Issues

Your Blog On

Badges For Web & Blog

are you ?

It is the BUSINESS VERSION of Facebook

It is the ONLINE RESUME

It is your ONLINE ROLODEX

It is all about CONNECTIONS

It is all about ACCESS

How Operates

PROFILE

GROUPS

RECOMENDATIONS

making CONNECTIONS generates

BUSINESS OPPORTUNITIES

SO, WHAT IS TWITTER?

7 MILLION active usersgrowing at a staggering1400% yoy

Source: Nielsen NetView, Feb 09, Home and Work

1928%

TWITTER NAMETWEET BAR# CHARACTERS

LEFT

TWEETSFROMPPL IFOLLOW

FOLLOWERS

HOW TO BUILD BUSINESS

1

CREATE A

BACK STORY

picture

bio

background

tweets

links

1

2

3

4

5

BACKSTORY .

2

IDENTIFY THE

TWITTERATI

433 page views02:32 avg time on page

143 new subscribers over 4 days

3

FIND CUSTOMERS

KEYWORDS .

4

RESOLVE PROBLEMS

. OVER 100,000++ VIEWS ON YOUTUBE

. PICKED UP BY MAJOR NEWS NETWORKS

more importantly, it

CHANGED the way Comcast

DID BUSINESS

5

CREATE ELECTRICITY

6

BUILD BRAND LOVERS

RESULTS .100 ppl = lots of food & beverage sales

7

SHOW YOUR

HUMAN SIDE

OMG...I just got

STOOD UP- @chelpixie

QUESTIONS

RULES .• STRATEGIZE• LISTEN• RESPOND, ENGAGE & BE HUMAN• BUILD WHUFFIE• ANALYZE• RECALIBRATE, RINSE & REPEAT

Keep Talking!

@bizbutterfliesblogspot.businessbutterflies.com

@ready2spark @beevents @chicgeekgirl