PRESENTATION ON

Horizontal and Vertical Communication

INTRODUCTION ONCORPORATE COMMUNICATION

• TAKES PLACE EVERYWHERE• FOCAL POINT OF ANY TRANSACTION OR COMMERCIAL ACTIVITY• SUCCESSFUL BUSINESS DEPENDS ON EFFECTIVE COMMUNICATION • LIFEBLOOD OF EVERY ORGANISATION

CORPORATE COMMUNICATION

VERTICAL COMMUNICATION

DOWNWARD COMMUNIC

ATION

UPWARD COMMUNIC

ATION

HORIZONTAL COMMUNICATION

Horizontal Communication

Communication between equals in an organization

Lateral or diagonal exchange of messages among peers or coworkers.

Objectives of Horizontal Communication

To coordinate functions throughout the organisation

To share information

To solve problems

To resolve conflicts

Drawbacks of Horizontal Communication

Increased specialization

Lack of recognition and reward

Suppression of Differences

Ego clashes

Drawback of Horizontal Communication

Horizontal Communication

Increased in Specializatio

n

Lack of recognition and

reward

Suppression of

DifferenceEgo

Clashes

Downwards Communication

Occurs when information flow down through an organization's formal chain of command

Rules and mandates come down from the top leadership

Trickling down to the managers and eventually reaching the employees

Transfer of information from top to bottom in Downwards Communication

•CEO/Directors

•Managers and other supervisors

•Assistant managers and other employees

Advantages of Downward Communication

Organizational discipline

Efficiency 

Effective communication of goals 

Ease of delegation 

DISADVANTAGES OF DOWNWARD COMMUNICATION

DISTORTION

SLOW FEEDBACK

LOWERS MORALE

NOT MOTIVATIN

G

Upward Communication

Flow of information from front line employees to managers, supervisors, and directors.

Advantages of Upward Communication

Managers can get feedback from employees that can help improve organizational development.

Mutual trust brings employees and managers closer to each other.

Employees can be instrumental in forming new policies or changing those that are outdated.

DISADVANTAGES OF UPWARD COMMUNICATION

ATTITUDES OF SUBORDINATE

S

ATTITUDES OF

SUPERIOR

ORGANISATIONAL

STRUCTURESKIPPING RANKS

Managers and other supervisors

Assistant managers and other employees