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BUSINESS ENVIRONMENT
Anujith KR
Introduction, Concepts, Features, Factors, Environmental Awareness Vs Environmental Scanning
Significance/Features• Needs = Goods & Services• Dynamic conditions (IT & ITES Boom)(Inflation,
deflation, stagflation)• Policies & Resources = Social needs• CSR (e-choupal, drishti)• Decipher factors that affect functioning• Strategies (Long Term or Short Term?)• Competitor Strategies and Counter Strategies• Impact of Socio-Economic Change • Conducive Environment (Money value depreciation)• SWOT• Growth• Continuous Learning & Image Building (Related
Terms?)
Factors• Socio-Cultural• Economic
• Geographic• Technological
• Political
• Legal• Ecological
• Government Policies
• Values, Tastes, Preferences, Norms, Beliefs (Mc Donald's, KFC), Process Improvers
• Percapita income, national income, infrastructure(The per capita income at current prices during 2012-13 is estimated to be Rs 68,747 as compared to Rs 61,564 during 2011-12, showing a rise of 11.7%," an official release by the Central Statistics Office (CSO) Kerala – INR 83,725
• Benetton
• MRTP, FERA, IPR, Licensing, Collaborations
• CMP– Mahatma Gandhi National Rural Employment Guarantee Scheme, e-Governance, women status
• Factories Act, CPA, EPA, MRTP Act, Companies Act
• EPA, Water Prevention & Control of Pollution Act , Air Prevention & Control of Pollution Act.
• Trade Policies, Foreign Exchange, Labour, Monetary & Fiscal, Taxation, Export-Import
Factors• Labour• Market Conditions
• Locational
• Organizational
• Miscellaneous
• Ecological• Global
• AITUC, INTUC, ILO• Monopoly vs Oligopoly,
Perfect vs Imperfect• Taxation, Licensing,
Incentives Policy
• Brand Equity & Values - Infosys-Knowledge Pool
• Shareholding – Wipro vs Tata
• R&D- Nokia, Samsung
• PETA,• WTO, EU, WHO, UN
Environmental Analysis
Approaches
Techniques
• Inside - Out vs. Outside – In
• Information Gathering• Search & Scanning –
Clipping, MIS• Espionage• Formal Forecasting
SWOT Analysis
•Corporate Planning, Set Objectives, KRA & CSF, Analyze Existing strategy, Strategic Issues, Revise strategy, Implementation & Monitoring
‘Think Global, Act Local’ – Caselet 1
•Prestructural – To be one among the pioneers like GM, Apple, Toyota
•Unistructural – Counter strategy to Outperform competitors, Expansion Strategy
•Multistructural –Internal and External factors – Environment scanning
•Relational – Socio-cultural Impact (Heinz Ketchup, HUL detergents, Mc. Donald's), Unity in diversity
•Out of Box Thinking – Cultural adaptation, Societal transition.