Presented By:BBA Core A

Group 5.• Nihar Seth BBA015003

• Sejal Gaikwad BBA015052• Rahul Pandurangi

• Siddhesh Brid BBA015037• Amaan Salmani BBA015042

• Ajay Rathod BBA015024• Shrirang Pawar BBA015029

• Shruti Singh BBA015019• Sameer Khan

• Royal Saldanha BBA015047

Submitted to:Prof.Adveta.Gharat

Index Introduction History Environmental analysis Internal Environment (Aim,Vision,Mission) External Environment (Competitiors,Financers,Social Environment,

Technological Environment,Strenght,Weaknesses) Conclusion

Introduction

Philips India Limited is a subsidiary of Royal Philips of the Netherlands, a diversified technology company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting.

The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming

and oral healthcare.

History

A Born Innovator…Philips was founded in

Eindhoven, Netherlands, in 1891 by Frederik and Gerard

Philips – later joined by Gerard’s brother Anton – to “manufacture incandescent lamps and other electrical

products”. For the 120-plus years since then, we have been improving people’s lives with a

steady flow of ground-breaking innovations

Environmental Analysis

Internal Environment:

Vision

MissionStrength

Weaknesses

External Environment:

Competitors

Financers

Social Environment

Technological environment

Opportunities

Threats

InternalEnvironment

Building A Great Company!

We have what it takes to be a great company, fit for the

demands of the 21st century – a compelling mission and vision, a clearly defined strategic direction, and,

increasingly, a culture of high performance.

Our Vision At Philips, we strive to make

the world healthier and more sustainable through innovation.

Our goal is to improve the lives of 3 billion people a year by 2025.

We will be the best place to work for people who share our passion.

Together we will deliver superior value for our customers and shareholders.

What We

AspireTo!

Our commitment is to deliver new healthcare and

lighting technologies, as well as innovative and locally

relevant consumer products that make a real difference

to our customers, consumers and stakeholders across the globe. We believe that the

best way for us to do this, is through deep understanding

of people’s needs and desires.

Our Mission

Swot Analysis Of Internal Environment

• Subsidiaries in more than 100 countries with more than 120,000 employees.

• Has a very strong R&D portfolio, with 7 active R&D centers across  the globe

• Market leadership and strong brand equity afford the company increased negotiating power.

• Customer loyalty is high for consumer electronics made by Phillips

Strength:

• Legal tangles tarnish brand image – With over 50 class action anti-trust complaints resulting in investigation against Philips like Lite-on digital solution, CRT division

• Highly competitive market in electronic appliances from both local and international brands.

• Higher price quotient compared to competitors

Weaknesses:

External Environment

• General Electric company

• LG Electronics• Motorola Inc.• RF Micro

devices• Samsung

Electronics

Competitors

Financers

Bank of America

Citibank NA.

Standard Chartered Bank

State Bank of

India

Social And Cultural Environment

It Aims At Supplementing The

Role Of The Government In

Enhancing Welfare Measures Of The

Society Based On The Immediate And Long

Term Social And Environmental

Consequences Of Their Activities.

Objective

1.Eradicating extreme hunger and poverty

2. Promotion of Education

3. Promoting Gender Equality and Empowering women

4. Reducing child mortality and improving mental health

5. Ensuring Environmental sustainability

6. Employment Enhancing vocational skills

7. Social Business Projects

Scope:

Technological Environment

At initial stage they were using

LETH Machine.

As time changed,

Technology also changes along wit it.

People have started now using CNC machines.

Therefore there is a

faster production

in the company.

Swot Analysis Of External Environment

• Growth through the inorganic route is key to Philips.

• Increasing demand for sustainable and green lighting products.

• Growing presence in emerging markets like India and China.

• Push from various government and environmental activists for greener products indirectly promoting the products of Philips.

Opportunities

Threats1. Highly Competitive Business Environment

2. Counterfeit goods - a major threat to manufacturers of

branded electronics

3. Environmental and other government

regulations

4. Exchange rate fluctuations

5. Availability of cheaper

technology in local markets

Conclusion