Business Model

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Business Model

Business Model

Business Model Generation, Osterwalder & Pigneur, 2010

A business model describes the rationale of how an organization creates, delivers,

and captures value

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Value Offering

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Value Proposition

The bundle of products and services that create value to solve customer problems and satisfy customer needs,

Newness, Improving Performance, Customization

Economic, Functional, Emotional values


Customers

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Customer Segment


The target groups of people or organizations an enterprise aims to reach and serve using value propositions

Mass, Niche, Segmented, Diversified, Multi-sided Platform

Distribution Channel

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Channels


Customer Relation

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Customer Relationship


Motive: Customer acquisition, Customer retention , Boosting sales (upselling)

Activities: Personnal assistance, Self-service, Automated services, Communities, Co-creation

Revenue Stream


Transaction, Recurring revenue

Product sale, Usage fee, Subscription fees, Brokerage fees, Renting/ Lending/ Leasing, Licensing, Advertising

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Revenue Stream


Key Resources

Key Activities

Key Partners

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Key Resources


Describes the most important assets required to make a business model work

Human, Intellectual, Physical, Financial

Key Activities


Describes the most important things a company must do to make its business model work

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Key Partnership


Motives: Optimization, Risk reduction, Acquisition of particular resources and activities

Model: Strategic alliances, Coopetition, Joint ventures, Buyer-supplier relationships

Cost Structure


Describes all costs incurred to operate a business model

Fixed, Variable costs

Economic of Scale, Economic of Scope

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Exercise

Menghadirkan Produk/ Service Baru

Buatlah sebuah konsep produk/layanan baru kemudian

tuangkan konsep tersebut dalam sebuah model bisnis

(Business Model).