Vision, Mission, and Key Drivers

Value for Money

• Assess key drivers of value for the customer

• Conservative and responsive pricing

Customer Delight

• “Be yourself”

• Understand customer needs

• Eager and Responsive Service

• Personalisation

USP

• Erasable Ink

• Pen Pencil Attached

Key Drivers

Vision

To create all in one and consumer friendly pen for all generations and all classes of society

Mission

Create a “national brand” of Pen’s based on the “Write & Edit” concept and create “customer delight” at “value for money” prices

Estimation Methodology

We have used a

detailed bottom-

up methodology to

estimate and

schedule the

activities to be

completed in the

preparation phase.

Process DetailingPrioritisatio

nEffort

EstimationResource Levelling

Detailed Implementation Plan

Completed in consultation with the process owners

Completed in consultation with the process owners

Done for each activity related to a sub-process based on our experience

Scheduling adjusted to minimise requirement resources

Detailed plan developed based on resource levelling and relative priority of processes

The product aims at targeting the youth and children and is estimated to grow rapidly as it provides the benefit of both pen and Pencil at the same time. No need to carry pencil. Just a single PARADIGM PEN can solve the problem. It’s new and innovative. It is priced at a reasonable rate of Rs.30 per pen which Is competitive and affordable.

Marketing Mix

Marketing Mix is a combination of Four Elements :

Product Specifications

Available in 2 colors - Blue & Black.

Ink Erasable (Removed by Friction)

Pen Pencil ( Normal HB lead)

The Pricing strategy being followed will be of PENETRATING Pricing.

Initial Price – Rs.30.

Factors Affecting Price :

Cost - The cost involved in R&D and other Manufacturing Costs are primary constraint in the fixing.

Competition – Though having a First Mover Advantage, the competition and prices of substitutes are being kept in mind.

Promotional Strategies – Promotion and PR constitute a major part in determining the price.

PRODUCER

CONSUMER

RETAILER

WHOLESALER RETAILER

AGENT WHOLESALER RETAILER

•Newspaper •Radio•E-Advertising

• COUPONS - Coupons will be given on bulk purchases.

• Premium or Bonus Offer - every 2 pens you get 1 free for the 1st

month.• Price Off Offer – This will be given

to retailers and wholesalers to stock up more of our goods.

There will be PRIZE Contests held in Malls and Public Places so that the product is effectively brought to the eyes of the people.

Sponsorship will be given to College Fests and also being a Prime Festive Season to different events and programmes.

As the company is a new company , the revenue generation is not the main focus .

The Main focus of the business is to expand and create its own Market Share . Thus, even the Pricing Strategy followed is Penetrating Price and a lot of investment is being done in Promotional Activities.

Particulars Amt (Rs.) Amt(Rs.)

Direct Cost

Raw materials(25000*5) 125000

Labour(25000*3) 75000

Prime Cost 200000

Indirect Cost

Power 15000

Factory Bldg Rent 30000 45000

Factory Cost 245000

Office and Admin OH

Rent and Office Bldg

Salary and telephone Exp.

30000

35000 65000

Cost of production 310000

Selling and distribution Expenses 250000

Total Cost 560000

Profit(+)

Sales (25000*30)

190000

750000

Detailed Cost Analysis on Selling and Distribution Expenses

Sno. Particulars Cost/ Reserves Created

1. Advertising

a) Newspaper 30000

b) Radio 20000

Television

2. Sponsorship Reserve 100000

3. E advertising

Google, Facebook 50000

4. Sales Promotion Reserve 50000

TOTAL 250000

Projected Profit & Loss Statement

3 m

on

ths

Revenue 505000

Costs

- Staff Cost 35000

-R & D 100000

- Other Operating Costs 30000

- Selling and Distribution 250000

- Total Costs 415000

Net Profit 90000

WHAT MAKES US DIFFERENTPARADIGM PENS OTHER PENS

First Mover Advantage

Low Price for the given quality.

Scope of Expansion.

No Company with same pen.

High Costs in areas of imports and R&D due to depreciating Rupee.

Less innovations and same technology and ideas.

The expected profit according to the above analysis is approxRs.90000/- for the 3 months.

90000

1000000= 9%

90000

750000

= 12 %

Sno. Particulars PEP Pilot ( Frixon Pen)

1) Price 30 70

2) Refill Available

Yes Yes

3) Refill Cost 20 50

4) Water Proof Ink

Yes No

5) Easy to Use & Write

Yes Yes

6) Colors Available

Blue & Black Blue

7) Combined Pen and Pencil

Yes No

Once the Company has a stable market share and an established product, the expansion process will be carried out.

The company will:• Launch PEP in different colors like Red, Purple & as per

trends.• Try and rope in a Brand Ambassador.• Experiment in different categories of Pens .• Venture into other Stationery Products

Contact Us on :

• Call us on 9870****** . Drop a missed call. We will call you back.

• Feedbacks and Suggestions –www.paradigmpens.webs.com

• Follow us on twitter - @paradigmpens• Facebook Page – ParadigmPens!