This is not a tennis court

It is no American football court

This is the business model playfield

CASH! ❉ Building blocks for business modeling

The business model generation project

(developed online by 30 designers, investors, entrepreneurs, creative directors, business executives and consultants – Open for the world)

It consists of two halves, just like our heads

The land of  efficiency 

The land of  effec0veness 

Logic versus value

The land of  efficiency 

Doing the  job right 

The land of  effec0veness 

Doing the  right job 

Yin versus Yang

Logic

Detail

Facts

Success

Presentandpast

Knowing

Feeling

Bigpicture

Imagina9on

Harmony

Presentanfuture

Belief

‐COST +VALUE

Reality driven

Objec9ve

Solu9on

Different thinking

Objec9ve

Solu9on

Objec9ve

Solu9on

Objec9ve

Solu9on

The building blocks

Valueproposi9on:

Whatvaluedowedelivertothecustomer?

‐Whyshouldanyone

loveus?

Valueproposi9on

Channels

Howcanwereachthecustomer?

‐What’stherightplaceto

meet?

Valueproposi9on

Customerrela9onshipsWhattypeofrela9ondoyouwantwithwhat

segment?

Channels

Valueproposi9on

Customersegments

Forwhoarewecrea9ngvalue?

Customerrela9onships

Channels

Valueproposi9on

Customersegments

Customerrela9onships

Channels

Revenuestreams

Howaretheypayingforwhat?

KeyAc9vi9es

Whatarethemostimportantthingswedo

tomakeourbusinesshappen?

Valueproposi9on

Customersegments

Customerrela9onships

Channels

Revenuestreams

KeyAc9vi9es

KeyResources

Whatkeyresourcesdoourvalueproposi9onsrequire?

Valueproposi9on

Customersegments

Customerrela9onships

Channels

Revenuestreams

KeyPartners

Whoareourkeypartners?

Whatkeyac9vi9esdotheyperform?

KeyAc9vi9es

KeyResources

Valueproposi9on

Customersegments

Customerrela9onships

Channels

Revenuestreams

KeyPartners

KeyAc9vi9es

KeyResources

Valueproposi9on

Customersegments

Customerrela9onships

Channels

RevenuestreamsCoststructure

WhatarethemostimportantcostsinherentInourbusinessmodel?What’smostexpensive?

Eliminate Raise

Reduce Create

Different thinking

Pretty examples

iPod/iTunes From music in a box to soft+hardware

KeyPartners

KeyAc9vi9es

KeyResources

Valueproposi9on

Customersegments

Customerrela9onships

Channels

RevenuestreamsCoststructure

Recordcom

panies

OEMs

MassMarket

Lovemark

Switch

Seamlessmusic

experience

Applestore

s

iTUnesStor

e

Retail

Apple.com

Somemusicrevenue

s

Largehardw

arerevenue

s

Hardwarede

sign

marke9ng

People

applebrand

IpodHardwa

re

ItunessoUw

are

contentand

agreements

People

manufacturin

g

marke9ng&s

ales

From machine to club

KeyPartners

KeyAc9vi9es

KeyResources

Valueproposi9on

Customersegments

Customerrela9onships

Channels

RevenuestreamsCoststructure

Coffeemachine

manufacturer

s

Households

Officemarkets

NespressoC

lub

Highendres

taurant

qualityespr

esso

athome

Marke9ng

Produc9on

Logis9cs

Distribu9on

channels

Petentsons

ystem

Brand

Produc9on

plans

Nespresso.c

om

Nespressob

ou9ques

Direct

Manufacturin

g

Marke9ng

Distribu9on

&channels

Capsules!

Machines&Ac

cessories

KeyPartners

KeyAc9vi9es

KeyResources

Valueproposi9on

Customersegments

Channels

RevenuestreamsCoststructure

• Forwhomarewecrea9ngvalue?• Whoareourmostimportantcustomers?

• Whatvaluedowedelivertothecustomer?• Whichoneofourcustomer’sneedsarewehelpingtosolve?

• Troughwhichchannelsdoourcustomerswanttobereached?$• Whichonesworkbest?

• sdfIts open source > it’s yours, it’s ours

KeyPartners

KeyAc9vi9es

KeyResources

Valueproposi9on

Customersegments

Channels

RevenuestreamsCoststructure

• Forwhomarewecrea9ngvalue?• Whoareourmostimportantcustomers?

• Whatvaluedowedelivertothecustomer?• Whichoneofourcustomer’sneedsarewehelpingtosolve?

• Troughwhichchannelsdoourcustomerswanttobereached?$• Whichonesworkbest?

• sdfIts open source > it’s yours, it’s ours

design > prototype > compare > improve

KeyPartners

Coststructure

Let’s play…