Upload
blinklane
View
614
Download
2
Tags:
Embed Size (px)
DESCRIPTION
Use these 8 hands-on principles to innovate your business model!
Citation preview
Business Model Innovation Compass
8 tips for hitting the road
cc: Flickr - Moyan Brenn
Most people* view innovation as
*Most people are wrong Innovation creates value across the entire business model
• R&D • Lab magic • Academic • A distinct of part of the value chain
cc: Flickr - UCL mathematical and physical sciences
What is a business model about?
Value “A business model describes how one creates, delivers and captures value”
- Alexander Osterwalder
Who’s it for?
Anyone A business model can be developed on the level of an organization, a department or even an individual. Virtually anyone can map a business model because everyone engages in value creation somehow.
cc: Flickr - EpSos.de
What does it look like?
cc: Flickr - EpSos.de
Resources Activities Partners
Costs
Value
Customers Channels
Relationships
Revenues
A business model has an internal and and an external perspective that both are essential for value creation.
So, how do you innovate a business model?
cc: Flickr - sjdunphy
Business Model Innovation is an iterative* process that consists of 4 stages.
Observe
For innovation, it is important to gather profound information on the environment in which a product or service is performed.
Analyze
When information is collected, it is important to make sense of it. The focus here is primarily on recognizing patterns in the data.
Design
Based on new insights, large amounts of ideas, concepts and solutions are created, and consecutively prioritized.
Develop & test
Solutions should be developed and tested. The goal is to figure out whether the underlying assumptions are correct.
*Repeat and go back to stage 1
Is that it?
cc: Flickr - timlewisnm
No, true Business Model Innovation is about balancing two complementary methods:
Observe
Analyze
Design
Develop & test
.
Agile Service Design
Responding swiftly based on new information
Collaboration instead of specialization
Progress by doing instead of planning
Sensing the external environment in great detail
Developing deep customer understanding
Mapping out the space for value creation
*Repeat and go back to stage 1
What does it look like when you put it together?
cc: Flickr - sjdunphy
INTERNAL
observe
analyse
develop & test
design
SERVICEDESIGN
"SENSE"
AGILE
"RESPOND"
BUSINESS MODEL
OUTSIDE THE BUILDING
INSIDE THE BUILDING
CustomersChannels
Relationships
Revenues
ResourcesActivititesPartners
Costs
VALUE
cc: Flickr - tableatny
How do I do this?
By engaging in trial and error. using the 8 principles on the next slides!
Observe
#1 Customer centric The customer is your focal point
It is rather obvious, but it is worth repeating: put your individual customer at the heart of your information collection. It is not all about “the market” or “the competition” only.
Key questions: • Who is your customer? • What are his or her needs, problems and
aspirations? • What obstacles does he or she face?
cc: Flickr - images of money
“Collect information on the customer context” Method: Service design
Observe
#2 Co-creative Collaborate to understand
It is always good to have your customers and stakeholders helping you to get an understanding of their situation. Leverage their willingness to collaborate as much as possible. Key questions: • Who could you get involved? • How could you engage customers and
stakeholders to collaborate? • How can you create a win-win situation?
cc: Flickr - images of money
“Collect information on the customer context” Method: Service design
Analyze
#3 Sequencing Visualize and explicate journeys
Delivering a value proposition is a journey with distinct stages, but not all of them are evidently present. It is important to get them crystal clear. Key questions: • What are the stages of the customer journey? • What are the contact points your customer
cares about? • Are there parts of the journey you could
simplify without destroying value?
cc: Flickr - Steve Snodgrass
“Derive insights from customer information” Method: Service design
Analyze
#4 Telescoping Swap details and the big picture
Deep user understanding requires zooming in on details, but details can make you lose oversight. Switching between details and the bigger picture is essential for spotting opportunities.
Key questions: • Does you have the right level of detail? • Can we bring everything in the big picture? • Do you switch timely between both?
cc: Flickr - Steve Snodgrass
“Derive insights from customer information” Method: Service design
Design
#5 Validation Create a valid value proposition
It is important to develop a valid proposition that is based on true customer insights, rather than one you can predictably deliver but doesn’t create value. Key questions: • Can you trace back your value proposition to
customer derived information? • Are you delivering what you can, or are you
delivering what your customer wants? cc: Flickr - Misco13
“Designing solutions based on customer insights” Method: Agile thinking
cc: Flickr - Misco13
Design
#6 Prioritization First things first
There always are a bunch of things that customers want, but some of them are truly crucial. Don’t miss out on them, and make sure they are top of mind.
Key questions: • What features would really undermine your
value proposition if you left them out? • Can you describe what a minimum viable
product would look like?
“Designing solutions based on customer insights” Method: Agile thinking
Develop & Test
#7 Working products Testable solutions
It is important to make working products from the first day, simply because they are testable. And only testing will give you customer feedback to enhance your value proposition.
Key questions: • Do you know what features you must build to
test your solution? • Do you know which analytics will guide you in
deciding on the test result? cc: Flickr - glacial 23
“Deploying solutions based on customer feedback”
Method: Agile thinking
Develop & Test
#7 Working products Testable solutions
It is important to make working products from the first day, simply because they are testable. And only testing will give you customer feedback.
Key questions: • Do you know what features you must build to
test your solution? • Do you know which analytics will guide you in
deciding on the test result?
#8 Business model teams Interdisciplinary action
When innovating across the business model, team members from both the front-end and back-end of the organization should be involved.
Key questions: • Is there a front-end and back-end balance in
the team? • Does everybody bear responsibility for a
perspective of the business model? cc: Flickr - glacial 23
“Deploying solutions based on customer feedback”
Method: Agile thinking
cc: Flickr - alf.melin
And now: Repeat!
The more you iterate, the better*
*Because: Change is the new normal and customers are moving targets. The more you iterate, the more you stay in sync.
To navigate a change, you need a compass, and not a rigid roadmap.
www.blinklane.com Mathias Cobben
Han Driessen
Want to know more? Connect & stay tuned!
cc: Flickr - tr.robinson