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The business model canvas of a Brazilian startup that uses apps as a system to book taxi's rides. You can see more details in my blog: http://startupbizmodel.com (in portugueses)
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Key Partners
Key Activities
Key Resources
Cost Structure
Revenue Steams
Value Proposition
Customer Relationships
Customer Segments
Channels
startupbizmodel.com
Site, iOS app, widgets and blog
Platform development and maintenance
Marketing
Self-service Ads Sales (9% of ad sales)
Human Resources
Internet users that likes to look for nice images and videos, fashion in special
19 set - 2012
Facebook, Twitter, support team and blog
Servers
Marketing
Free
Organize and share images and videos you love in an easy
and simple way
User base
Companies that wants to put direct
ads for the WeHeartIt audience
A new channel to expose products and
brands to clientes
Self-service ads and sales team
Site and app Platform
Base of images and videos
Design
Ad sales
CPM (US$ 3 or 4)
Affiliated Links Program
5 MM
Weekly or Monthly sponsorship
A new channel that generates buying
leads Companies that have affiliated
program Commercial links in the site
Viglink
30% of the affiliated program
Gil Penchina
Angel Invertos
Joe Greenstein
Shan Mehta
Rob Hutter Self-service Ads Sales