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Business Model - WeHeartIt

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The business model canvas of a Brazilian startup that uses apps as a system to book taxi's rides. You can see more details in my blog: http://startupbizmodel.com (in portugueses)

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Page 1: Business Model - WeHeartIt

Key Partners

Key Activities

Key Resources

Cost Structure

Revenue Steams

Value Proposition

Customer Relationships

Customer Segments

Channels

startupbizmodel.com

Site, iOS app, widgets and blog

Platform development and maintenance

Marketing

Self-service Ads Sales (9% of ad sales)

Human Resources

Internet users that likes to look for nice images and videos, fashion in special

19 set - 2012

Facebook, Twitter, support team and blog

Servers

Marketing

Free

Organize and share images and videos you love in an easy

and simple way

User base

Companies that wants to put direct

ads for the WeHeartIt audience

A new channel to expose products and

brands to clientes

Self-service ads and sales team

Site and app Platform

Base of images and videos

Design

Ad sales

CPM (US$ 3 or 4)

Affiliated Links Program

5 MM

Weekly or Monthly sponsorship

A new channel that generates buying

leads Companies that have affiliated

program Commercial links in the site

Viglink

30% of the affiliated program

Gil Penchina

Angel Invertos

Joe Greenstein

Shan Mehta

Rob Hutter Self-service Ads Sales