Business PlanJessica Sloan

Rocio Ayala

Period 2

Company Description It’s a description or outline of the firm. Size Scope Type Opprotunity Why venture will succeed.

Product and Service Plan Product and service you want to offer. Nature should be clear. Unique features Growth potential Spin-off’s, which are additional products

that you might offer when the business is more established.

Industry Overview Research of the industry Think of your industry as companies that

provide similar or different products or services.

Discuss trends and growth in the industry

Market Analysis Research about your customer profile. Determine overall marketing and sales

strategies. Analyzes customers and competition. Include geographic, economic, and

demographic data for target market and location.

Competitive analysis How your business has an advantage over

your competitors. Gather info. From website, or talking to

their customers.

Works cited Brown, Betty Jean, and John E. Clow. "The

Business Plan." Glencoe introduction to business . Student ed. New York, N.Y.: Glencoe/McGraw-Hill, 2008. 84-85. Print.