Business Plan By Sr Mustafa For Ea Camp 6th June 2008

By S R Mustafa

Business PlanJSSATE-Science & Technology Entrepreneurs Park

Our Goals for the Course

• Learn to keep your eyes open for new ideas• Develop ways of evaluating ideas (yours and others’) 5Qs• Understand how to develop a business Plan that allows you to document your ideas.• Practice expressing yourself clearly (60-s pitch)

JSSATE-Science & Technology Entrepreneurs Park

Bend it Like Beckham

5 Questions Before Planning

Ask these questions BEFORE somebody else does!

1. How valuable? How painful?Remember, you need to change

somebody’s behavior to buy your product.

2. Business model: Product, Distribution, Location, Technology / Innovation, Service, Brand

3. How many customers are there? (Market size)How many will buy from you? (Market share)Who will be your first customer (besides your Mom)?Who will be your 100th?

4. How are you unique? What do you provide that nobody else can?

5. Location, brand, patent (or other IP), great service, great taste, great fashion sense….


• The format of a business plan is the easy part:– We give it to you.– There are lots of places on the web to get

examples.• It’s what you put into it that is important!

– Skill to develop: 5-Questions Assessment• Then, it’s how well you defend your

decisions and assumptions.– Skill to develop: 60-second Pitch

• To justify—TO SELL!—your idea to somebody else.


Business Plan, what's to care?

Passion, love, protection

What is Business Plan?

A business plan gives birth to the start-up. It enables the entrepreneur and the team to envision and plan how the business will be run and how funds will be raised. The business plan addresses the needs of both the investors and the entrepreneurs because both have a similar objective – creating a successful business.

*This document is confidential. It is not for re-distribution. JSSATE-Science & Technology Entrepreneurs Park

What Experts says

"In preparing for battle I have always found that plans are useless, but planning is indispensable."

-Dwight Eisenhower

Thirty-fourth President of the United States (1953-1961)

“Those who fail to plan, plan to fail.”-George Hewell


Business plans are decision-making tools. There is no fixed content for a business plan

The (very) Basics of a Business Plan

• Executive Summary• Company Overview• Market Environment• Marketing and Sales

Strategy• Operations• Financial Plan


Your Business Plan Will...

• Discuss a particular market opportunity.• Examine the markets that you will compete in, and

explain who your customers will be.• Describe the products or services that your company will

provide.• Your competition, and how you will defend against it.• The operation that you will put in place in your company.• The management team that will implement the plan.• The size and profitability of your company.


Executive Summary

• The written version of the “60 second pitch.”• Many people who read your plan, will only read your

Executive Summary...• ...and then they may read your financials.• NOT an introduction, but a short version of the whole

plan.


Company Overview

• Explanation of history, structure, and organization of your company.

• Strategic direction– Mission statement.– Goals and objectives.– Values and vision.

• People– Relevant skills and expertise of management team.– Directors.– Relationships with experts in the field.


Market Environment

• All factors of the market that are outside your direct control:– Market structure– Market trends– Competition– Opportunities/Threats SWOT– Political Atmosphere


Marketing and Sales Strategy• Products or services offered.• Follow-on products.• Intellectual property or other defendable

positions.• Market research.• Marketing plan.

– Brand strategy.– Distribution strategy.– Product strategy.– Pricing strategy.– Promotion.


Operations

• Practical details required to meet the plan.

• Facilities.

• Manufacturing or out-sourcing.

• Personnel.

Varies widely depending on type of business.


Financial Plan

• Three key reports, in a five-year plan:– Income statement.– Balance sheet.– Statement of cash flows.


Case Study

Q&A

S R Mustafa#9818249599

[email protected]
