2. About Us Rayz paints is an innovative business venture The
co- founder of rayz paints is Mr. Ajith C, who is having an
industry experience of 6 years in Asian Paints. Corporate Office:
Rayz Paints Rayz Tower NH Byepass, Chakkaraparambu, cochin 16 Areas
of Operation : Kerala, Tamil Nadu, Karnataka We provide maximum
customized colors We mainly focuses on semi - urban areas
3. Vision Vision Aim to become one of the top 5 Decorative
Coatings Companies worldwide by leveraging its expertise in the
higher growth emerging markets Mission We make sure that our
clients have what they need to run their businesses as well as
possible, with maximum efficiency and reliability. Many of our
products are mission critical, so we give our clients the assurance
that we will be there when they need us.
4. Vision
5. Vision Management Team CEO : Ajith C Finance Controller :
Sreelekshmi G, Nidhiya S Operations Controller : Sharafudheen
Business manager : Manu Mathew Logistics : Jibin John Marketing :
Surumy Subair, Smidhun P.M HR : Mrudula Roy
6. Vision Our Features Customized Colors Latest technology for
color mixing Water proof colors Washable Guarantee of 5 years
Assistance trained laborers Free delivery 24*7 hours customer
care
7. Vision Our Products Rayz provides floor and wall coating
products and expert advice to offer a complete service package to
the end user. Emulsion Enamel Distemper Primer Wall putty
Technology Utilizing the Benjamin Moore Computer Color Matching
System, the tinters at RayZ can match about any color.
8. Vision Finance Total Fund Required : 4 Crores Bank Loan :
1.5 Cr Owners Capital : 50 lakhs Equity Share Capital : 1.5 Cr
Preference Share : 50 lakhs
9. Vision Our Strategy Rayz Paint has acquired short-term
competitive advantages by using its distribution strength and
logistical efficiency in order to raise the Cost of doing business
for all its competitors to attain this advantage. The advantage is
short-lived and ultimately imitable. We should establish such an
extensive network that getting incremental advantage would be very
difficult. Futuristic approach should be gaining competitive
advantage through channel control or occupying mind space
10. Vision Segmentation On the basis of Price Medium Mid-price
Economy On the basis of Application Area Interior Exterior Metal
Wood
11. Vision On the basis of category Emulsion Enamel Distemper
Primer Wall putty On the basis of Types of painting Rubber Paint
Drippless Latex Texture coated
12. Vision Distribution Strategy Focus on individual consumer
of paints, instead of bulk buyers as in the beginning.
Concentration on Semi-urban and rural areas, instead urban areas.
Strategic decision adopted to bypass the well- Entrenched wholesale
distributors and directly approach the retailers. Open door dealer
policy adoption, due to which its dealer network swelled
rapidly.
13. Vision
14. Vision SWOT Analysis Strenghts Product innovation and brand
building focus Presence of decorative centers in most of the cities
Provide colors consulting to end consumers RayZ is more premium
skewed and this has helped as the premium tier is growing at the
fastest rate Weakness Uncertain economic scenario. Limited presence
in rural areas.
15. Vision SWOT Analysis Opportunities Providing services from
consumers experience point of view; experience of a decorated home
Providing innovative products which customers are not accustomed
to. Market warming up to eco friendly paints wil help brands like
Promise and Weather-shield. Threats Presence of unorganized sector
has hindered the growth of brands like Supercote and Maxlite.
Brands like Nerolac and Asian paints give strong competition.