Business PLAN Marketing and Implementation Strategy

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Personal Business Plan

Noor Spa and Beauty Salon

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Table of Contents

Introduction ..................................................................................................................................... 3

1. Vision and Opportunity............................................................................................................... 3

1.1 My three Goals ...................................................................................................................... 3

1.2 Key Questions ....................................................................................................................... 3

1.3 Mission .................................................................................................................................. 3

1.4 My values ............................................................................................................................. 3

1.5 Opportunity and Market ........................................................................................................ 3

2. Marketing and Implementation Strategy .................................................................................... 4

2.1 My Positioning statement...................................................................................................... 4

2.2 Convincing Values ................................................................................................................ 4

2.3 What differentiates me from other UAE students? ............................................................... 4

2.4 Unique selling proposition .................................................................................................... 4

3. Risk and Mitigation..................................................................................................................... 4

3.1 Risk........................................................................................................................................ 4

3.2 Mitigation Strategies ............................................................................................................. 4

3.3 Ethical Principles................................................................................................................... 4

3.4 My Mentors ........................................................................................................................... 5

3.5 Memoir of my business ......................................................................................................... 5

References ....................................................................................................................................... 5

Appendices...................................................................................................................................... 6

1. SWOT Analysis....................................................................................................................... 6

2. Brainstorming for idea generation........................................................................................... 6

3. My short term goals................................................................................................................. 7

4. Passion Matrix......................................................................................................................... 7





Introduction

It is my aim to start a business of my own right after my graduation. I want to start a business of

spa and beauty salon in UAE. Noor Spa and Beauty Salon will be known for its exceptional

luxurious beauty services at reasonable prices which will be affordable by women of every age

in UAE. Beauty interest me and I want to see everyone beautiful that is why I want to pursue this

business in future.

1. Vision and Opportunity

To be a successful women known for outstanding beauty and styling services in UAE. To

achieve a global recognition through Noor spa and beauty salon.

1.1 My three Goals

1. Get position on my work in August (2018).

2. Complete master Degree in September (2019).

3. Open my business in November (2019).

1.2 Key Questions

1. What can make me Happy?

2. Where should I be in the next five years?

3. How can i improve myself?

1.3 Mission

“To be successful in my community and business woman”

1.4 My values

No compromise on service quality

Using high quality beauty products

Be ethical professionally

1.5 Opportunity and Market

The market of UAE in terms of the beauty products is growing rapidly. According to Euro

Monitor, retail value of personal care and beauty is approximately USD 1.64 billion which is

because of the growing consciousness of the UAE residents about beauty and style (Rana, 2016).

It has been predicted that the Spa tourism in UAE is likely to grow significantly in future as the

number of visitors is going to be double by 2017 (Khaleejtimes.com, 2015). These statistics

shows that there is a great opportunity for me to avail in the spa and beauty salon market..





2. Marketing and Implementation Strategy

2.1 My Positioning statement

High quality services of spa and beauty salons, offering services of massages, skin treatment,

hair treatment and styling with all related services for the ladies for their casual and special look.

2.2 Convincing Values

My spa and beauty salon will be a great addition to the beauty and salon market of UAE because

of luxurious and high quality services at affordable rates.

2.3 What differentiates me from other UAE students?

I am quite passionate for the personal care and maintenance and that is why I want to transform

my personal idea of beauty and maintenance into a profession. I am more concerned about

beauty with affordability as many people think that spa and beauty services are costly. I aim to

change this perception through my business.

2.4 Unique selling proposition

1. Use of natural and organic products.

2. Free services for disable people

3. Risk and Mitigation

3.1 Risk

Opening a spa and beauty salon is not easy in UAE, it will have following risks:

High cost of material

Financial Barriers to open in expo

Intense competition

3.2 Mitigation Strategies

In order to minimize the potential risk, following are the mitigation strategies of my business

plan:

A detailed market research to analyze the level of competition in the spa and beauty salons

market

Meeting with beauty experts and salon owners in order to understand the potential risks

Developing contingency plans to arrange l investors to start the business

3.3 Ethical Principles

Commitment to high quality services

Professional integrity





Equal Employment opportunity employer

A socially responsible citizen

3.4 My Mentors

1. My hair stylist

My hair stylist is one of the renowned professional in UAE. He inspires me because of his

expertise and successful business.

2. My Friend

A friend of mine started a business of spa some years ago in Malaysia. She is successfully

running her business of spa in Malaysia. She can be a great mentor as she is working in a

different culture.

3. My deceased aunt

She was a great support for me. She used to work in a beauty salon and had experience of many

years. She started a business of her own after that job. She inspires me to start the business of spa

and beauty salons.

3.5 Memoir of my business

“Relaxing massage, beauty professional, quality service”

References

Khaleejtimes.com. (2015). UAE spa tourism likely to double by 2017: Report - Khaleej Times.

[online] Available at: http://www.khaleejtimes.com/lifestyle/health-fitness/uae-spa-tourism-

likely-to-double-by-2017-report [Accessed 27 Nov. 2016].

Rana, S. (2016). UAE cosmetic industry to grow in 2016. [online] Emirates Business. Available

at: http://emirates-business.ae/uae-cosmetic- industry-to-grow-in-2016/ [Accessed 27 Nov. 2016].





Appendices

1. SWOT Analysis

1. Strengths

1. I am confident 2. Passionate to be an entrepreneur

3. Have updated knowledge about the beauty trends and market needs

2. Weaknesses

1. Lack of experience 2. No awareness on finance management

3. Opportunities

1. Growing spa and beauty salon market

2. Increasing tourism in UAE 3. My fresh talent

4. Threats

1. Increasing competition

2. Change in consumers attitude and choices

2. Brainstorming for idea generation

1. Research in market

For this business idea, I discussed it with few friends who visit the spa and beauty salons

regularly

2. Points of risks and failures

If I could not find a suitable investor, then what will I do?

If I fail to manage the business?

If I face too much competition? Will I be able to handle it?

If my idea fails? Then what?

3. Motivation

How can I motivate my employees/staff as well as customers?

4. My business is about?

Relaxing spa and up to dated beauty salon

5. Target Market

Young girls and women of UAE

6. Investment





How much investment I need? From where can get most appropriate investor for my business

7. Business Referrals

Are there any business referrals that can refer me to the customers?

3. My short term goals

1. Finding an investor

2. Arranging staff and finding beauty and salon experts

3. Providing high technology equipment for my salon and spa

4. Staring business in one year right after graduation

4. Passion Matrix





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