NUTRITIONAL FOOD CAFE

Presented by B-31, Mayuri Vadher. B-33, Aditya Virkar. B-34, Narendra Chauhan.

INTRODUCTION When parents are looking for a great place to take their kids,

they usually have to choose who is going to have the fun – themselves or the kids.

Foodies came up with an idea to satisfy both kids and parents while at the same time, cornering a potentially profitable market.

Every new business faces some healthy competition, but Playful Grounds is unique. Playful Grounds also sets itself apart from other kid-friendly spots because they don’t charge a fee for their play area.

ParentsAge: 3-15 mostly kids Psychological: more nutrition conscious. The healthy food menu would target the youngsters also who like

to have nutrition food rather than junk. “value for money.” we would offer varied healthy food varieties at the same time

taking care of consumer’s preference.

TARGET AUDIENCE

WHY THIS PLAN?Very less or we can say no nutrition food available for kids so

opportunity for usfamily-friendlyCombining tasty food/ fast food and nutritional valuesPlay areas for kidsParents can also enjoy foodWholesome, creative yet tasty foodaffordable kids’ partiesfresh, healthy and fast.

Different types of cerealsJuices with twistFruit ice creams( berries)Sandwiches Variety of cheesePastasSoupsPancakes and dessertsFruit piesPizza and burgers with wheat and other healthy and protein

substitutes.

VARIANT OF FOOD

McDonald's

KFC

Subway

Other local fast food centers

COMPETITORS

1. Market is already captured by big franchisee like McDonalds and KFC.

2. Area required to establish this café is comparatively large.

3. Price factor may affect and narrow target customers.

PROBLEM

Financial Projection: Initial Investment we have estimated is Rs 2000000. Location which we have selected is Bangalore.We have Warehousing capacity in our outlets.Features:Family lounge.Banquet hall for birthday parties.We take away facility alsoNo elaborate decorations, just fresh, delicious snacks and steaming beverages that come in convenient sizes.

CAFE INFORMATION

• Family friendly •Distributing pamphlets• tie up with K.G and Nursery schools•Penetration strategy•Social networking•Word of mouth

•Add hoardings across various places.

Marketing strategies