RELIANCE GROUP

RELIANCE POWER RELIANCE INFRASTRUCTURE PETROCHEMICALS RELIANCE COMMUNICATION RELIANCE CAPITAL RELIANCE ENTERTAINMENT RETAIL

TATA GROUP

TATA COMMUNICATION TATA POWER TATA STEEL TATA CHEMICAL TATA CONSULTANCY SERVICE TATA MOTORS TATA TEA

OXCEN GROUP

OXCEN DAIRY INDUSTRY OXCEN INFRASTRUCTURE OXCEN POWER RETAIL

-OXCEN GROUP

-OXCEN GROUP

WHAT DO YOU MEAN BY DAIRY INDUSTRY?

Dictionary meaning:-A dairy is a business enterprise established for the harvesting of animal milk mostly from cows, buffaloes, goats etc.

A dairy is a place that processes ,distributes and sells dairy products, or a room, building or a establishment where milk is stored and processed into milk products such as butter, cheese, ice-cream etc.

-OXCEN GROUP

OXCEN MILK DAIRY

MARKET India’s milk production will continue to grow at

about 3 percent per annum inspite of difficulties. Whereas the consumption of milk production

will roughly grow up at about 6 percent per annum.

The rate is obviously going to lead to a mismatch between demand and supply.

This will create opportunities for international dairy companies.

So in this sector, the future is bright and there is no chance of failure.

The consumption of the milk products is increasing day by day. So there is a wide scope in this sector with some special business strategies.

-OXCEN GROUP

OXCEN MILK DAIRY

EXECUTIVE SUMMARY OXCEN MILK DAIRY will produce milk and milk

products that will meet the needs of customers all over India.

Within a short term of ten years, OXCEN MILK DAIRY will be able to compete with other dairy giants.

As it is a dairy industry, milk is the only raw material to produce any dairy product and instead of getting milk from others’ hands we will utilize the milk obtained from the cows we own.

Excellent breed of cows ”GIR cow & THARAPKAR cow” which gives milk 30-35 litres per day and having milk of 60,000-70,000 cells per millilitre is going to be utilized for filling up the need of raw material.

-OXCEN GROUP

OXCEN MILK DAIRY

The industry will produce 5,00,000 litres of milk as a raw material per annum.

This amount of milk is going to be utilized for only earning aspect for one year and not for producing milk products.

After gaining some profit ,we will start producing multifarious dairy products. In a span of three year, the company will distribute its products in 4 to 5 major cities.

And in a similar manner, applying business strategies, the company will be able to establish its feet all over India.

-OXCEN GROUP

OXCEN MILK DAIRY

MISSION: The mission of the OXCEN MILK DAIRY is to gain the position among the top ten milk dairies in India and achieving the exponential growth of profit within next fifteen years.

-OXCEN GROUP

OBJECTIVE: The OXCEN MILK DAIRY will work only with a purpose to provide at a reasonable cost, milk and milk products that satisfy the consumers need and fulfills his nutritional requirements.

OXCEN MILK DAIRY

OXCEN PRODUCTS MILK BUTTER MILK CHEESE GHEE CREAM ICE-CREAM CHOCOLATES MILK POWDER LASSI

-OXCEN GROUP

OXCEN MILK DAIRY

OXCEN FINANCIAL PLAN:1st year:Investment: 17,50,000 (35,000*50)( for buying a cows)

Fodder:: 6,00,000 (grass)

10,80,000 (300 sac)

Workers::6,00,000 (10*60,000)

Insurance::5,00,000(10,000 each)

maintance with electricity:1,00,000

Technical machinery::3,50,000

Loan::45,00,000Sells: 2,50,00,000 (3,50,00,000 (7,00,000*50)excluding any risk factor

2,00,000litres) now minus factor we are assuming milk 5,00,000(*50=2,50,00,000).

10,00,000 (cow dung as a fertilizer and as a fuel)

5,00,000 (gaumutra for medicinal use)

Net profit:

2,15,20,000 (cause paying the loan with 9%interest) -OXCEN GROUP

OXCEN MILK DAIRY

2nd year: Investment: fodder:: 6,00,000(grass)

10,80,000(300 sac)

workers::6,00,000(10)

maintance with electricity:1,00,000

insurance::5,00,000(10,000 each)

advertisement::10,00,000

loan:3,50,00,000 This is the time to establish OXCEN MILK DAIRY

using(3,50,00,000+2,16,20,000(profit of first year))

Sells: 1,75,00,000 (3,50,000*50(milk selling))

3,00,00,000 (1,50,000 ltrs is used for milk products)

10,00,000 (cow dung as a fertilizer and as a fuel)

5,00,000 (gaumutra for medicinal use)

Net profit: 70,20,000

(cause we have to pay loan with 9% interest)-OXCEN GROUP

OXCEN MILK DAIRY

3rd year: Investment: Fodder:: 6,00,000(grass)

10,80,000(300 sac)

Workers::6,00,000(10)

Insurance::5,00,000

Advertisement::1,00,00,000

Maintainance for industry with electricity::15,00,000

Management team and sales worker::40,00,000

Sells: 10,00,000(cow dung as a fertilizer and as a

fuel)

5,00,000(gaumutra for medicinal use)

10,00,00,000(5,00,000 ltrs is used for milk products)

Net profit: 8,30,20,000

-OXCEN GROUP

OXCEN MILK DAIRY

ENLARGE: (HIGHLIGHTS)

1st year 2nd year 3rd year0

2

4

6

8

10

12

investmentsellsnet profit

-OXCEN GROUP

OXCEN MILK DAIRY

MARKETING: We will use this different types of advertising methods for our milk and milk products. TELEVISION ADVERTISING RADIO ADVERTISING PRINTED MEDIA -newspapers and magazines and booklets. ONLINE ADVERTISING -social networking sites like facebook twitter, orkut etc. BILL-BOARD ADVERTISING

OXCEN MILK DAIRY

KEYS TO SUCCESS:(BUSINESS STRATEGIES)

oxcen milk dairy provide three types of membership cards

1.platinum membership - a customer who bought our

products of more than 5 lacs per annum.

-a customer having a platinum membership will be given 20% discount on next 1.5 lacs shopping of our milk products.

-OXCEN GROUP

OXCEN MILK DAIRY

2.golden membership - a customer who bought our

products more than 1 lacs per annum.

-a customer having a golden membership will be given 25% discount on next 20 thousand shopping of our milk products.

-OXCEN GROUP

OXCEN MILK DAIRY

3.silver membership -In this division of membership,

our aim is to include all the people who do not want to become or are unable to be platinum or golden member.

-Here, we are going to use credit point system, a customer who bought our products worth Rs 100, will be given 5 credits. And every two month, the total credit will be counted and accordingly, the discount will be given to them on shopping of our oxcen milk products.

-OXCEN GROUP

OXCEN MILK DAIRY

Doing MoU(Memorandum of Understanding) with big sellers of diary products and users i.e. if they sell oxcen milk and milk products, 5% of the net profit will be given to them and if they use oxcen milk and milk products, our platinum membership card will be given to them.

(toll-free-number) If the customer want to buy oxcen milk products more than 150 rs than they are provided free home delivery within a short time and within a provided area.

-OXCEN GROUP

OXCEN MILK DAIRY

As a regular day starts with two things one is milk and other one is the news papers therefore OXCEN MILK DAIRY throws a special offer to it’s regular customers which says if you subscribe monthly milk dairy plan,then you will be provided with newspaper on daily basis.

OXCEN MILK DAIRY

This was all about OXCEN MILK DAIRY and its business-plan.so in conclusion ,I would like to remind you that we have achieved our objective that is nutritious dairy product at reasonable cost.As well as we have achieved an exponential growth of profit(2,16,20,000 to 8 crores) including 28.64% risk factor. And with faith and devotion in plan, we can surely reach to our mission of being among top ten dairy industries.

BY:DHRUVIN M. PATEL

FIRST YEAR(2ND SEM.)ELECTRICAL ENGINEERING

DEPARTMENT,INSTITUTE OF TECHNOLOGY,

NIRMA UNIVERSITY.