Business ProposalSUBMIT TED TO

I FFAT TARANNUM

LECTURER, BR AC UNIVERSITY

PR ESEN T ED BY:

Salehin Rahman Khan-14101197

Md. Jaber Rahman -14301041

Ashikul Haque Khan-14101001

Sanji Sahlan 16121115

Ayeman Mohammad Intesher -15204089

MISSION STATEMENTWe are not a mass employer of security guards but instead recruit, select, and train only those

individuals whose orientation and motivation are in compatibility with our Mission Statement.

Through our extensive complement of best quality services, we will enable our clients to run

their operations with minimal effort and concern for their safety and security .Our highly trained

force consists primarily of former Military Police Officers, former local Police Officers, as well as

other law enforcement personnel with years of experience and dedication. We will also bring

imported security equipment to ensure and provide the best services to the people of

Bangladesh

VISION STATEMENT

To be regarded as the best security provider responsive to the particular needs of our clients

affording them professional security personnel with advance knowledge and sufficient skills,

credible support service and positioning our identity as the finest partner in the nation’s drive

for sustainable peace and order. Our vision is to be the industry leading security services in

Bangladesh by ten years from now.

PORTER FIVE FORCES MODEL

• legal requirements

• LOWThreats of new

entrants

Threats of substitutes

Bargaining power of buyers

• Less number of suppliers to import good products

• HighBargaining power of

Supplier

• Many Existing Companies

• HighCurrent rivalry

• Modern Guards and Equipments• LOW

• Distinctive products and services in a reasonable price• LOW

SWOT Analysis

STRENGTHS

Top notch products: We have the latest and world class standard products from reputed brands.

Latest products: We have latest products like pen camera, infrared camera and pattern lock.

Trained staff and employee: The most important criterion of a good security organization is its training centre. We are giving training to make to convert them into expert qualified personnel. Staffs will be trained in interactive techniques for improving quality. Trained staffs will be able to support the organization very efficiently.

Unique and distinctive products: We will offer unique and distinctive products in the market compare to other competitors. Example-pen camera, infrared camera and pattern lock.

WEAKNESSES

Wide range of competitors: There are many security companies already present in the market

with high quality products selling in moderate price.

Training cost of security staff: To make staff more efficient and effective also to be an expert and

qualified, they need to be provided with training which increases our cost.

Already established competitors: There are many established and renowned companies like

G4S, Elite Security Force and Aegis Services Limited

OPPURTUNITIES

Economies of scale: Once the industry gets to be known in the business sector with our unique

product economies of scale can be accomplished with mass generation in future.

Research and Development sector: After achieving the goals we will bring more innovative and

high tech security products through our research and development.

THREATS

Availability of many substitutes: The existence of rival companies becomes a threat for our

organization because they might come up with the copied version of our product in the market

offering it in low price.

GENERIC STRATEGIES

DIFFERENTIATION

Our company will follow the differentiation strategy to attract the customers. We will follow the

cost differentiation strategy because we are coming up with unique and distinctive product and

service for which customers will pay a cheaper price. By this we will attract our customers

compare to other competitors which will help us to achieve our goal.

CORPORATE STRATEGIES

GROWTH STABILITY RENEWAL

GROWTH STRATEGYWe, the Shield are a new business. So, we will

follow growth strategy. Keeping in mind the

end goal to develop we will extend the business

sector we serve furthermore build our number

of workers and revenues by selling our high

quality products and providing security services

products also we will maintain customer

satisfaction.

GRowTH

STABILITY

RENEWAL

TYPES OF PLANS

TYPES OF PLANS

Breadth Time Frame Specificity Frequency of Use

Strategic

Operational Short Term Specific Standing

Long Term Directional Single Use

STRATEGIC•Product innovation strategy is the first goal of our company. We have a research and development team (R & D) who are working to find new features that will add value to our product, make it unique and increase the cost effectiveness.

•Our target is to attract customers, gain huge market share and worldwide recognition by creating awareness of our product availability.

•We will ensure value for money by introducing high quality products and services by sell them in a competitive price than our competitors due to the cost differentiation.

•We will introduce our guards to a whole new training system to ensure the quality they provide.

•Security guards will be a combination of full-time and part-time guards and will be hired as sales increase. Guards will be hired either as daytime guards, night-shift guards, and part-time guards who take a part-time load of either evening or daytime work. We provide 24 hour dispatch support.

OPERATIONAL PLANS

organization. We will try to reach our breakeven point within one year. We will finish the training

of our first batch of security guards within two months of recruitment. We will do our L/C to

import our equipments for the 1st phase of selling at the August.

LONG TERM PLAN

Shield Security expects to produce excess cash after a lean first year of operation which can

finance its expansion to an office space along with a 5 year home equity loan to support

significant growth of its employee

SHORT TERM PLAN

We will have our products imported within two months of time frame and will be providing

services in whole Bangladesh by distributors within one year

SPECIFIC PLANS

Our organization is fully focused on how to satisfy what our customers want and need by

establishing

• specific procedures

•budget allocations

•research survey

DIRECTIONAL PLAN

Our organization will give the task to the employees and guide them if they have any problems.

We will have our own security experts to give us advices

STANDING PLANS•Products will be imported with a fixed rate

•Guards are hired after an independent background check is completed and interviews with both

managers of the business as well as checks with three references. Guards are eligible for health

insurance and disability pay through the business to protect them in the case of injury on the job

or other problems

GANNT CHART

BREAK EVEN POINTFixed Cost Variable Cost

Office Rent 1,20,00

0/=

Trans

Port

60,000/=

Worker Salary 3,20,00

0/=

Utility

Bills

50,000/=

Import Cost –

a. Metal Detector

b. Metal Detector Arc.

c. Baton

1,50,00

0/=

2,00,00

0/=

40,000/

=

Damage

Repair

10,000/=

Miscellaneous 10,000/

=

Miscella

neous

10,000/=

Total 8,40,000/= Total 1,30,000/=

Figure:Break Even Point

MOTIVATION

Individual attention

Advancement Opportunities

Leader will set examples

Transparency in workplace:

DEPARMENTALIZATION •Functional Departmentalization: Groups jobs according to functions

•Geographical Departmentalization: Groups jobs according to geographic region

•Process Departmentalization: Groups jobs by product line.

•Product Departmentalization: Groups jobs on the basis of product or customer flow.

•Customer Departmentalization: Groups jobs on the basis of specific and unique customers who have common needs

CHAIN OF COMMAND

Span of control:

We are focusing on the number of employees a manager can efficiently and effectively manage.

All other things being equal, the wider or larger the span, the more efficient and organization is.

In our organization, a group of five people will mainly co-ordinate to administrate the

organization.. It is because there would be brainstorming of ideas, fewer conflicts among

members, can finish work at time as well as the members can do the work efficiently and

effectively

Centralization and Decentralization:

Our organization follows Centralization

The centralization system is adopted because we think our Environment is stable and Lower-

level managers are not as capable or experienced at making decisions as upper-level managers

Formalization:

Our organization has low formalization where we believe that we can create best work friendly

environment if there are less rules and regulations

CSR

•we are consuming 2% of our revenue to help the poor and we are also planning to do charity programmes and as well as holding seminars on environmental teachings.

•We will also provide free security tools in schools to make them feel safe.

Social Responsiveness

• We will ensure that our electronic products and services are of top quality and eco-friendly and comes with zero faults

•We will maintain strict rule for the betterment of our society and to ensure safety and security concern for the people and organization

DEMOCRATIC LEADER SHIP STYLEWe will follow democratic leadership system in our company by involving the redistribution of power and authority between employees and managers to provide employee involvement in decision-making.

Control•First of all top line managers will monitor and ensure that activities are going in on the right direction

•we will evaluate our employees and give feedback

•change strategy, structure, compensation scheme or training programs, redesign jobs or fire employees

•we will motivate employees and provide by giving performance reviews