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We are Business Planners We are Strategists. We are Marketers. We are Brand Managers. We are Sales & Distribution Experts We are Activation specialists. We are Digital and Social Media planners. We are PR experts. We are ISO and Six Sigma experts.

Business, Sales Distribution & Marketing consultants.New product development and launch. Up to implementation solutions. pune, Maharashtra, India

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Page 1: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India

We are Business Planners

We are Strategists.

We are Marketers.

We are Brand Managers.

We are Sales &

Distribution Experts

We are Activation

specialists.

We are Digital and Social

Media planners.

We are PR experts.

We are ISO and Six

Sigma experts.

Page 2: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India
Page 3: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India

Vinod Gaikwad COO – (Muster Maven)

16 years of experience in Market Research, Sales, Marketing & Business Plan.

Work Experience

IMRB - Market ResearchHUL - SalesDesai Brothers Ltd. – Marketing & Sales, Pickles, Paste,

Ready-to-cook, Papads ABRL – Private Label, Biscuits/cookies, Pickles, Spices, honey, Instant mixes Green Ways Foods & Beverage (D) Pvt. Ltd – Sales, Marketing & Business Plan.

Page 4: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India

Vinod Gaikwad

Implementation of the Business Plan Product Distribution Market launch Advertising & Sales

Promotion Review & Corrections

Sales & Distribution

Distribution Chain Development Sales manpower recruitment/ training & development MT, GT & HORECA Listing

Product & Brand Plan

Product Development Brand Key Design

3/5 yr. Business Plan (Top Line & Bottom Line)

OGSM Marketing Plan

Environmental & Consumer study

Secondary data analysis Qual & Quant Studies

Page 5: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India

Ashish Bhalerao Business Head (Muster Maven)

13 years of experience in Finance & Account / Quality Improvement

Work ExperienceBajaj Auto Finance LTD - OperationsWNS Global Services PVT LTD. – Accounts / QualityMphasiS an HP Company– Finance & Accounting

Page 6: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India

Kiran Kumar Business Development Manager (Muster Maven)

3 years of experience in Customer Relations and Support Function.

Work ExperienceKamani Oil Industries PVT LTD – Support Dept.Green Ways Foods & Beverage (D) Pvt. Ltd – Commercial

Page 7: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India

An integrated community of Business experts

We unite Sales, Marketing,Advertising, Sales Promotions and develop Business Plans for Brands/Products.

Aims to optimize the expenses, generate revenue and enhance profits for our clients.

Page 8: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India

Our raison d’être

Mission

Vision

Indian Entrepreneurs

with Organized

BUSINESS well defined BRANDS

and healthier PROFITS

Partner with visionary companies, strategize, plan and IMPLEMENT the most innovative business plan

Page 9: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India
Page 10: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India

Our Goal

Earn TRUSTof our clients

Page 11: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India

Strategize. Execute. Deliver.

Relaunched Mother’s Recipe

Logo with authentic recipes & brand extension

Strategize Launched products like pickle, RTC,

paste and papads in 2000 MFOs & 80,000 GT with Advertising & Sales Promotion

support

Execute

Continuous growth in

company turnover from 5 Cr. To 100+ Cr. in 8

years. Breakeven was

achieved in year 4 with PBT of 8%.

Brand valuation at 200+ Cr.

Deliver

Page 12: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India
Page 13: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India

Anil Arya Brand Head (Ma’con Legion )

13 years of experience in Product & Brand Management

Work Experience

Entire India Online Pvt. Ltd – Product ExecutiveDesai Brothers Ltd. – Sr. Product Executive Deeko Bahrain W.L.L – Marketing & Product Research OfficerOpal Luxury Time Products Ltd. – Brand ManagerGreen Ways Foods & Beverage (D) Pvt. Ltd – Product

Manager

Page 14: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India
Page 15: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India

BUSINESS PLAN FOR NOTTY, GREENWAYS FOODS & BEVERAGES

Page 16: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India

BUSINESS PLAN FOR NOTTY, GREENWAYS FOODS & BEVERAGES

Page 17: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India

BUSINESS PLAN FOR NOTTY, GREENWAYS FOODS & BEVERAGES

Page 18: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India
Page 19: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India

Chaturbhuj Ghavane Business Head (Brand Spirit )

14 years of experience in Product Management & Sales Promotion.

Work ExperienceDesai Brothers Ltd. – Marketing Pidillite Industries Ltd. – MarketingGreen Ways Foods & Beverage (D) Pvt. Ltd – Marketing

Page 20: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India

Pidilite Stain Off - Mall

Activation

Page 21: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India

On Shop Merchandising

Page 22: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India

Rangeela NCC – School

Activation

Page 23: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India

Sage Décor clock - Retail Branding

Page 24: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India

Opal Decor clocks - Exhibitions & Events

Page 25: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India

GT & MT Notty Chhota Bheem Activation

Page 26: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India

Consumer Exhibition

Page 27: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India

Mall Activation

Page 28: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India

Modern Trade Visibility

Page 29: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India

Stand Alone Activation -BackTo School

Page 30: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India
Page 31: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India

Aasan Bazaar

Sales & distribution wing of Muster Maven

Establishment of sales & distribution set-up

Develop channel related strategies

Channel design, evaluation of distribution options, and

appointment of channel partners

Page 32: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India

Prakash Mishra Business Head (Aasan Bazaar )

16 years of experience in Modern Trade, Retail Sales & HORECA

Work Experience

Parry’s Confectionery Ltd – Retail SalesAlka Products Pvt. Ltd. – Retail, MT & HORECAAdani Wilmar Ltd. – Modern Trade & Institutional SalesPidillite Industries Ltd. - Modern Trade & Institutional Sales Ballarpur Industries Ltd. – Channel SalesGreen Ways Foods & Beverage (D) Pvt. Ltd – Modern Trade Sales.

Page 33: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India

Distribution Network

Appointed 9 CSAs to serve 28 major territories in India in Greenways Foods Appointed 30 Super stockists for GT and 10 Super stockists for MT business in Greenways Foods Implemented direct company supply to distributor supply in HORECA business in Alka Products Initiated to divert the Primary scheme to secondary scheme in coordination with the distributor in Parry’s confectionery for better volume off take Cleared long pending claims of distributors in Ballarpur Industries Maintains good rapport with all the channel partners PAN India

Page 34: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India

General Trade

Divert primary scheme at secondary point to boost up the sale in Parry’s Confectionery.

Increased the sale by tapping new outlets in Parry’s confectionery and Alka Products.

Proper pricing given to the wholesalers that creates a big volume and also avoid the under cutting in Parry’s confectionery.

Took the Initiative to contact the printers as well the wholesalers to achieve the primary sales in Ballarpur Industries.

Planned PAN India secondary sales projections route wise to achieve the primary sales and smooth distribution in Greenways.

Prepared data base of 25000 retail outlets PAN India for Notty range of products in Greenways Foods.

Planned for ready stock group launch at Greenways Foods . Planned for PAN India manpower planning in Greenways Foods.

Page 35: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India

Modern Trade Opened account like Hypercity, ABRL MORE, Reliance Retail, Subhiksha,

Vishal Retail, during launch in Adani Wilmar Ltd. Organised Rasoi shows, cross promotion with Coke in Big Bazaar Opened Walmart account, when it launched in India in Pidilite Industries Created car care segment in all MTs in Pidilite Industries Sharing company as well brand presentations to the Category

Manager/Buyers for product intro to the Modern trade chains as well stand alone stores in Greenways Foods

Negotiating with them in terms of Margin, Credit terms, products to be placed and visibility/activity plans.

Coordinate with the Category Managers/Buyers for Product listing/Product mapping and vendor code creations without any charges in Greenways Foods

Signing up the TOT with all the commitments made during the discussion Planned chain wise city wise sales projections in Greenways Foods Recruited 15 MT personnel across different designations in Greenways Foods

Page 36: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India

HORECA

Sending company as well brand presentations to the Purchase Managers/Chefs for product introduction to the HORECA clients in Alka Products

Introduced one SKU in JW Marriot without participating in Tendering for Alka Products

Participated in tendering for Alka Products Introduced the products in Ambassador sky chef for

Alka Products Introduced and made contract in Taj sky chef in Adani

Wilmar

Page 37: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India

Madhukar Ladhe Commercial Head (Aasan Bazaar)

16 years of experience in Commercial & Account Management.

Work ExperienceLotte India Corporation Ltd. – Accounts.Manpower Services India Pvt. Ltd. – Accounts Prima Soft Tissues Pvt. Ltd. – CommercialGreen Ways Foods & Beverage (D) Pvt. Ltd – Commercial

Page 38: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India

Wipro Ltd . (Consumer Dvn) To collect the order from sales team , to check

and process for invoicing . If target is not achieved then follow up with

the distributor for primary order . Deposit cheques on time as per company

policy Monitor credit limit of each distributor Process claim &Schemes productwise & Area

wise .

Page 39: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India

Lotte India Corporation Ltd Handled two zones ( West & North ) Manage zonal sales adminstration Appointment of CFA Finalising the contract of Transport Settling travelling expenses of Regional Team Timely statutory payment & Return Filing Settling claim of CFA & Distributor Collection of C/F/H Forms for sales tax assessment Completed More than 50 sales tax assessment for

west & North Region Establised SOP for CFA in West Zone

Page 40: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India

Greenways Primary Order Follow up with the

CSA/SS/Distributors Settle Claims of CSA/SS/Distributors Indent Follow up Identify the Near Expiry stock and suggestion

to management for corrective action Follow ups for C Form Prepared SOP for Claim & Expenses

Processing

Page 41: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India
Page 42: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India

Nitin Nalawade HR Head (1 Up Services)

12 years of experience in Human Resources and Administration Work Experience

Kailash Auto Body Builders - AdministrationIntech Group. – HRLumax Auto Tech – HR & AdminSchaeffler Group – HR & AdminVoss Eotech – HR & Admin

Page 43: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India

Recruitment and Staffing

Services include

Head hunting

Mass Recruitment

Sourcing of Manpower

Payroll

Temporary Staffing

Page 44: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India

Digital Solutions

Website Design and Development

Digital Media Planning

Social Media Marketing

Online Reputation Management

Applications Design and Development

(Facebook & Mobile)

Search Engine Optimization

Video Production

Page 45: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India

Sachin Sonawane Graphics Head (1 Up Services)

2 years of experience in graphic designing

Work ExperienceYashada associatesGreen Ways Foods & Beverage (D) Pvt. Ltd

Page 46: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India

Photography

Page 47: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India

1Up Services

ISO 9001-2008 Certificationand Consultancy/audit services

Six Sigma Project Implementation to achieve business goals

Offshore Business Services

Page 48: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India

Our Esteemed ClientsAvanti Deshpande – Health & Nutrition Coach

Rivera Sales Corporation Pvt. Ltd.

Electronica Finance Pvt. Ltd.

Sage Quartz

Amilin Resorts

Page 49: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India

What we can do for YouSetting up of OGSM

Product Development

Appointment of Advertising, PR, Social Media agency

5 year detailed Business Plan

Sales & Distribution network development

Advertising and Sales promotion plan implementation

Implementation of 5 year plan

Review and deliver on the revenue and profit.

Page 50: Business, Sales Distribution & Marketing consultants.New product development and launch.  Up to implementation solutions. pune, Maharashtra, India

Let’s Meet to define the scope of

association an doBusiness

AshishBhalerao7507375005

[email protected]