Name – Divya Taneja

Age

o 15-25 -o 25-35o 35-45

Gender

o Male o Female -

Occupation –

Have you purchased Nokia product?

o Yes - o No

Rate nokia’s product in terms of different attributes compared with the competitors?

(With 1 being the lowest and 5 being the highest, Competitors – Samsung, Blackberry and Apple)

Quality - 3

Battery backup - 2

Price - 2

Camera or Video quality - 3

In built memory - 3

Catching up with technology (e.g. Touchscreen, Operating System e.g Andriod) - 1

What do you like most in Nokia phones (order these attributes from 1-6)

Quality - 1

Battery backup - 4

Price - 2

Camera or Video quality - 3

In built memory - 5

Catching up with technology (e.g. Touchscreen, Operating System e.g Andriod) - 6

Rate nokia’s product in terms of Trends compared with the competitors?

(With 1 being the lowest and 5 being the highest, Competitors – Samsung, blackberry and Apple)

Touchscreen - 1

Operating system (Andriod) - 1

Pricing strategy - 2

Colour and design - 2

What type of mobile device are you currently using

o Android smartphones - o iOS smartphoneso Symbian OS basedo Others

What features can be improved in Nokia phones (order these attributes from 1-4)

Operating system (Android) - 1

Touch screen - 2

Pricing strategy - 3

Colour and design – 4

If problems arised, were they resolved by customer care?

o Yes, by the company - o No, not resolved by companyo Yes, by me or outside the company o No, not resolved by me or outside the company

Which place do you prefer the most to buy?

o Priority outlets - o Dealers o Others

How did you hear about Nokia?

o Newspaper - o Magazine o Online forums, facebook

o Others (e.g. Word of mouth)