Buying Decision Process

Name: KULJIT SINGH

Division: 2

Roll no: 67

Problem Recognition• When there is a problem there is a need.

Eg: working women problem is time is less, then she needs products that

can save time like washing machine, roti maker, etc

Information Search• Window shopping

• Magazines and Newspaper

• Friends and Relatives references

Evaluation Of Alternatives• Checking and analyzing thoroughly two or more

products.

Purchase Decision

Post Purchase Behavior• Guarantee

• Warranty

• After sales services

• Satisfaction from product

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