Cable TV Analysis Monthly Report May 2015

About Ozone Solution Pakistan:Ozone Solution Pakistan is a UK based media monitoring and tracking company having potential to cater to emerging media tracking needs in the industry. Ozone Solutions carries the vision to partner with Pakistani industry in meeting challenges posed by new and emerging media platforms like Cable TV, Digital Media & FM Radio through a unique blend of foreign experience and local talent. Currently, Ozone is the only company in Pakistan to provide tracking of In-House Channels operated by cable providers.

Countrywide Tracking Coverage till May 2015Coverage SummaryTotal Cities: 16Total Head-ends: 93In-House Channels: 400+

S# CITIES CABLE HE1 KARACHI 21

2 LAHORE 31

3 ISLAMABAD 4

4 RAWALPINDI 6

5 MULTAN 10

6 FAISALABAD 7

7 PESHAWAR 4

8 KOHAT 1

9 GUJRANWALA 2

10 BAHAWALPUR 1

11 RAHIM YAR KHAN 1

12 HYDERABAD 1

13 SUKKUR 1

14 GUJRAT 1

15 MUZAFARABAD 1

16 KHARIAN 1Disclaimer: OSP does not track all In-house cable channels operating in its covered cities.

Research Methodology:

Monitoring of Cable TV in Pakistan is challenging.

This research reports minutes of Corporate Commercial Air Time on Cable in-house channels. It does not include advertisers like Real Estate, Beauty Parlours and other similar categories.

To monitor a network a single head-end is selected per city. For Example in Lahore DiGi Network is being distributed by 14 head-ends that airs similar transmission, in such cases, only a single head-end is monitored that will give 100% error free monitoring report.

Trend AnalysisComparison April 15 – May 15

Total Minutes of Corporate Commercial Air Time Only

* May 2015 CAT has increased by 05% as compare to April 2015.

Apr-15 May-15

207,393

213,627

Top 10 Categories% Share of Advt. (Corporate) Minutes

Personal Products

Financial Services

Home Appliances & ElectronicsMattress

Beverages

Confectionary

Cellular CommunicationOral Care

Fabrics

Home Decoration

28%

18%

11% 10%8%

6% 6% 5% 5%3%

Top 10 Advertisers% Share of Advt. (Corporate) Minutes

New Jubile

e Insu

rance Co. L

td

Unilever P

akistan (P

vt.) Lt

d

R&I Electr

onic

Poonia Broth

ers Pakist

an

Master E

nterpris

es

Trend Intern

ational

Continental Bisc

uits Lt

d.

Glaxo Smith

Kline Pakist

an Ltd.

Diamond Foam (P

vt.) Lt

d.

Telenor Pakist

an (Pvt)

Ltd.

21%

16%13%

11% 11%

7% 7%5% 5% 4%

Top 10 Brands% Share of Advt. (Corporate) Minutes

New Jubile

e Life In

suran

ce

Homage

Faiza

Cosmetics

Master M

olty Foam

Lifebuoy Sh

ampoo

Golden Pearl Cosm

etics

Tiger B

iscuits

Senso

dyne

Telenor

Al Kara

m

22%

14%12% 11% 11%

8% 8%5% 5% 5%

Top 10 Cable Networks% Share of Advt. (Corporate) Minutes

Gujranwala - DIGI

Lahore - Kundanz

Faisalabad - Amaze

Lahore - Wateen Telecom

Lahore - DIGI

Karachi - FMG

Peshawar - DIGI

Islamabad - Wateen Telecom

Karachi - DIGI

Bahawalpur - DIGI

15%

12% 12% 12%11% 11%

8% 8%

6%5%

Top 10 Channels% Share of Advt. (Corporate) Minutes

Gujranwala

- DiG

i - FW

Cinema

Lahore - K

undanz -

KM Gold

Gujranwala

- DiG

i - FW

Movie

Lahore - D

iGi -

FW-Cinema

Faisa

labad - A

maze - C

inema

Faisa

labad - A

maze - S

uper

Peshaw

ar - D

iGi -

OK Plus

Lahore - W

ateen Teleco

m - W Cine

Islamab

ad - W

ateen Teleco

m - W Cine

Lahore - D

iGi -

FW M

ovies

13%12% 11% 11% 10% 10%

9% 9% 8%8%

All Cities CAT % Share of Advt. (Corporate) Minutes

LahoreKarachi

Gujranwala

Rawalpindi

Faisalabad

Islamabad

PeshawarMultan

BahawalpurSukkur

Hyderabad

MuzaffarabadGujrat

Rahim Yar Khan

26%

21%

9%7% 7% 6% 6% 5%

3% 3% 2% 2% 1% 1%

Trend AnalysisComparison City Wise April 15 & May 15

Total Corporate CAT Minutes of Advertising

LahoreKarachi

Gujranwala

Rawalpindi

Faisalabad

Islamabad

PeshawarMultan

BahawalpurSukkur

Hyderabad

MuzaffarabadGujrat

Rahim Yar Khan

26%

21%

9%7% 7% 6% 6% 5%

3% 3% 2% 2% 1% 1%

27%

19%

7%

3%5%

6% 7%

13%

2% 3% 2% 3% 2% 1%

May-15 Apr-15

THE END

For query on DATA, please contact:OZONE SOLUTION

For other queries, please contact PAS at:secretariat@pas.org.pk

Mr. IMRAN AHMED SHAIKHimran@ozonesolution.co.uk

0300-8298311