CAGNY 2017 RoundupGrowth is dominant in 5 key themesIn February, some of the most preeminent US CPG companies gathered in Boca Raton, Florida for the 46th annual conference of the Consumer Analyst Group of New York (CAGNY)

We listened and here is what we heard …

Major themes

Note: 26 CPG companies presenting at CAGNY 2017Source: Deloitte Analysis, 2017

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* Emerging themes

FOUR THEMES GAINING EXECUTIVE ATTENTION

GROWTH IS DOMINANT IN 5 KEY THEMES

INNOVATION

M&A

HEALTH & WELLBEING

MARGIN IMPROVEMENT & COST REDUCTION

MARKETING MODEL CHANGE AND INVESTMENT *

GO-TO-MARKET CHANGE

SUPPLY CHAIN IMPROVEMENT & OPPERATIONAL EXCELLENCE

PREMIUMZIATION & REVENUE MANAGEMENT *

DIGITAL LIFESTYLE & MOBILE

DIVESTITURES & PORTFOLIO OPTIMIZATION

E-COMMERCE/DIRECT-TO-CONSUMER *

DEMOGRAPHIC SHIFTS

EMERGING MARKET GROWTH

DEVELOPED MARKET GROWTH

ORGANIZATIONAL REALIGNMENT (INCL. SSC)

SUSTAINABILITY

SNACKING/AWAY FROM HOME *

ECOSYSTEM & PARTNERSHIPS

SOCIAL RESPONSIBILITY

BIG DATA & ANALYTICS

100%

84%

76%

76%

76%

68%

64%

60%

60%

60%

56%

56%

56%

52%

48%

32%

32%

28%

24%

16%

Percentage difference vs. 2016

-4%

-4%

-3%

Health and wellness, social responsibility and sustainability

Product and service innovation

Businessportfolio optimization

Operational excellence and efficiency

Digitization of the path-to-purchase and last mile

32%

25%

26%

0%

0%

23% 14%

14%

19%

19%

34%

7%

9%

Marketing model change and investment

of companies talked about changes to their marketing model

Shift from linear to digital was the main topic

New innovative ways of engaging with consumers

For example: One leading personal care company presented a new innovative approach to social marketing

Percent of companies covering theme

76%

Premiumization and revenue growth management

of companies talked about premiumization and revenue growth management

Premiumization through mix and innovation

Price realization through pack size and formats

For example: One food company presented new ways to deliver greater price realization

60%

E-commerce/direct-to-consumer

of companies talked about e-commerce/direct-to-consumer

Dedicated teams to build e-Commerce

Both direct-to-consumers and marketplaces (e.g., Amazon/Alibaba)

Exclusive products and offers (e.g., gifting)

For example: Another food company talked about how it is building a dedicated direct-to-consumer business

56%

Snacking/food away from home

of companies talked about snacking/food away from home

>50% of all US eating occasions

3 times per day

New packaging, formats and products

For example: Several companies presented ‘snackable’ version of their traditional products

32%