Kallol Sarkar Ravi Saini Ravi Trivedi Rituraj Sharma Sahil Doshi

About Camlin

• Camlin Ltd. is an Indian stationery company based in Mumbai

• It has been in India for 82 years from 1931• First started as a single product company

– Camel Ink• A recognised stationery and art brand in

India• Over 50,000 retailers globally

Product Range

• Technical & Drawing instruments• Writing instruments• Office stationery• Adhesives• Notebooks• Fine art• Hobby art• Scholastic art

School and education stationary

Office Stationery

Fine art & hobby

Strategies of Promotion

• All India Camel Colour Contest in which about 5mn students participate

• Camel Art Foundation’s regional art exhibitions

• Art teacher workshops• Hobby workshops• Craft competitions

Pricing

• Premium Pricing Policy• Margins for Retailers• Manufacturing Costs

Positioning

• One of the leading brands in stationary items

• It forms a translucent image of their brand• Positioned themselves well in the Fine art

and hobby product market but is way back in other stationary item markets.

Brand Personality• Symbol : Camel• Brand name : Camlin

Brand Equity

• Brand Awareness• Perceived Quality• Brand Associations• Brand Loyalty

Conserving the Future of Brand Camlin

Adverts shown be shown as TV Commercials

All India Camlin Colour Contest

Social Media Promotion

• Distribution Network: They should integrate a strong Distribution Network– Try to increase the shelf space.– All products should be available to

customers easily

• Value proposition: They should come up with a good Tag Line for themselves

New Product

They should come up with some new product like notebook and registers.

Kokuyo has come up with Campus notebooks but they should promote them under the brand name of Camlin not under Kokuyo.