Candidate

Experience

2012

Executive Summary February 2013

Get the full report here:

www.thecandes.org

© Talent Board 2013

2012 North America Candidate Experience Award Winners

•Announcing the

2011

•CandE Winners

2012 Candidate Experience Awards by the Numbers

2012

90

100s

Completed the

Benchmark Report

or Employer Award

Nomination

Companies that

completed Round

2 and surveyed

their candidates

Number of winners

with distinction –

and high honors

Expressed interest

in the Award

process and the

requirements for

competing.

Invited to Round 2

– Candidate

Surveys.

Companies

honored with the

2012 Candidate

Experience Award

62

37

44

7+1

17,500 Candidates complete surveys

© Talent Board 2013 3

Candidate Experience Executive Summary

© Talent Board 2013 4

Who are the Employers?

© Talent Board 2013 5

North American Employee Population 2011 North American Company Revenues

Number of Resources Involved in North American Recruiting

Regions in which Most of the Companies’ Employees Reside

Who are the Candidates?

© Talent Board 2013 6

We get Social for finding our next career:

LinkedIn 65.3%

Facebook 38.5%

Google+ 26.9%

Glassdoor 17.2%

Twitter 12.9%

BeKnown 4.2%

BranchOut 4.1%

Indeed 3.6%

Other 10.1%

We applied to:

Experienced salaried position (3+ yrs. experience) 31.1%

Hourly wage position 29.9%

Management salaried position 14.8%

Entry level salaried position (0-2 yrs exp., new graduate) 12.0%

Sr. Leadership (Director, Executive) 4.9%

Other (internship, seasonal, contract) 7.3% :

60% 40%

0.8% Silent

Generation

29.6% Baby

Boomer

39.9% Generation

X

25.7% Millennial

0.8% Generation

Z

Number of Candidates Who Apply & Number Who are Unqualified

© Talent Board 2013

0.0% 10.0% 20.0% 30.0% 40.0%

More than 90%

76% - 90%

51%- 75%

26% - 50%

11% - 25%

Less than 10%

2012 Response 2011 Response

0.0% 20.0% 40.0% 60.0% 80.0%

fewer than 10

11-25

26-100

101-250

more than 250

2012 Response 2011 Response

Employer Application Questions 37 & 38 (n=37)

2,

4%

1, 4%

0,

8% 16%

3, 4% 4,

5%

5, 26%

6,

6%

7, 9%

8, 12%

9,

9%

10, 11%

Negative Experience

- Black Hole Effect

0 – 3

Neutral Experience

Neither Negative nor

Positive

4 – 7

Positive Experience

- Awe Inspiring

8 – 10

50% 33%

Overall Candidate Experience

© Talent Board 2013 8

How do you rate your overall experience with the company you’ve applied to?

Candidate Question 7 (n=16,131)

47%

I had no

relationship with

the company

21.1% I was/am a customer of the company

16.8% I have

Friends/ Family w/the

Company

9.1% I follow

the company

6.0% I am an advocate for the

company

The majority of candidates (53 percent) claim some relationship at the outset. There is a clear initial positive pre-disposition toward the employer, which suggests that positive association is ultimately the employers’ to lose. A significant portion (47 percent) is left to be ‘engaged’ with content relevant to the prospect’s decision to become a candidate.

Candidates’ Relationship with Employers Before they Apply

© Talent Board 2013 9 Candidate Question 5 (n=16,023)

Referred Job Candidates

Only 17.6 percent of candidates indicated they were aware of and used employees within a company to become their “referral.” Of those who claimed to have been referred to the organization, nearly one-third said they received and accepted job offers. Of the participating individuals, referred candidates were four times more likely than non-referred candidates to receive an offer.

© Talent Board 2013 10

Referred Candidates were more likely than Non-referred Candidates to receive an offer.

were aware of and used employee referrals.

of those who were referred received job offers.

Social Media Job Search Engagement

© Talent Board 2013 11

Candidate job search engagement through connections and relationships on social media are significant and growing.

Candidate Question 12 (n=10,729)

Communication with Candidates who are Not Selected

Yet there are still missed and meaningful opportunities for employers to better understand their processes and the impact they have on candidate experience. Just one-third said they ask candidates for feedback if not advanced to the final evaluation phase. The vast majority (90.5 percent) of candidates said they were not asked to provide any feedback once notified they were no longer being considered.

© Talent Board 2013 12

2.9% Negative

28.5% Positive

42.8% Neutral

8.6% Negative

48.5% Positive

28.4% Neutral

43.6% Negative

18% Positive

38.5% Neutral

Candidates rated the quality of the

communication provided after NOT being selected.

Employers rated the company’s ability

to communicate with QUALIFIED

candidates that have not been selected for an interview.

Employers rated the company’s ability

to communicate with UNQUALIFIED candidates.

Employer Application Questions 45 & 46 (n=35) Candidate Question 38 (n=2,081)

Relationship After Applying

Based on their overall experience, many candidates (43 percent) expressed that they were Likely or Highly Likely to refer a friend to the company to which they applied. Respectively, more than half of the candidates (53 percent) referenced they were Likely or Highly Likely to apply again.

© Talent Board 2013 13 Candidate Questions 45 (n=10,530) & 47 (n=10,490)

How likely are you to share your experience: Positive or Negative?

© Talent Board 2013 14 Candidate Questions 43 (n=16,023) & 44 (n=10,450)

Credits

Talent Board Member Organizations

Judges PR Partner

Jeremy Tipper John Vlastelica

Joseph P. Murphy Steven Rothberg

© Talent Board 2013 15

Download “Candidate Experience 2012” for the full results. http://www.thecandidateexperienceawards.org/download-the-2012-report/ 2013 Award Process Launch: May 2013

www.thecandes.org

© Talent Board 2013