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Strengthening Communities While Building a Competitive Advantage: The Shared Value Approach Chile Hidalgo presented on using the “creating shared value” approach to fundamentally change the way oil and gas companies engage communities and governments while enhancing the bottom line. Hidalgo’s presentation will examine the current state of community engagement by extractive industries, and identify opportunities and challenges related to shared value creation.
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Boston | Geneva | San Francisco | Seattle | Washington FSG.ORG
Extracting with Purpose
October 3, 2014
Creating Shared Value in the Oil and Gas
and Mining Sectors’ Companies and Communities
2
FSG.ORG
© 2012 FSG
About FSG
• Nonprofit consulting firm specializing in strategy,
evaluation and research, founded in 2000 as Foundation
Strategy Group and celebrating over a decade of global
social impact
• Partner with foundations, corporations, nonprofits, and
governments to develop more effective solutions to the
world’s most challenging issues
• Recognized thought leader in philanthropy and corporate
social responsibility with multiple articles published in HBR,
SSIR, Chronicle of Philanthropy, and the American Journal of
Evaluation
• Staff of 140 full-time professionals with offices in Boston,
Seattle, San Francisco, Washington, DC, and Geneva
3
FSG.ORG
© 2012 FSG
Mining and Oil and Gas Are Critical Sectors in the Global Economy
Without the wealth these sectors generate, many countries
have no other option for development
• Generated $3.5 trillion in annual gross revenues (5 % of global GDP in 2012)
• 3 of the world’s 10 biggest companies are in the sector
• 3.7 million people are employed by the mining sector alone
• Alberta can expect $350B in royalties and $122B in tax revenue from oil sands
projects over the next 25 years
• Operations increasingly are located in poor or developing countries
• Extractives are key to economic development in emerging, resource-rich
countries
4
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© 2012 FSG
Despite the Potential, Many Countries Have Failed to Capitalize on
the Resources Extracted from Their Soils
The 10 countries most dependent on extractives and their ranking in the
United Nations Human Development Index (HDI) of 187 nations
Angola
148
Iraq
131 Algeria
93
Brunei
30
Libya
64
Equatorial
Guinea
136
Sudan
171
Nigeria
153
Azerbaijan
82
Chad
171
Of the 25 countries that most depend on the extractives sectors, only two
are among the top 50 countries in the HDI rankings
5
FSG.ORG
© 2012 FSG
From a Business Perspective, Community Strife Creates Real Business
Costs – and Conflicts Are on the Rise
Reported Conflicts between
Companies and Communities
0
20
40
60
80
100
2008 2009 2010 2011 2012
Costs of Conflicts
• Pascua Lama, Barrick
Gold: Barrick Gold’s stock
price fell by almost 30% over
two months, in part due to
the suspension of the project
because of protests over
environmental concerns
• Yanacocha, Newmont:
Local protests paralyzed a
$5B project
• Cerro Matoso, BHP
Billiton: The indigenous
group Zenu’s protests
against the project twice
stopped the project; the
group is asking for $700M in
reparations
Number of Conflicts Future Expectations
Survey of mining executives in
agreement with the statement,
“community y strife will
discourage project investment”
Strongly disagree
Disagree
Neither agree or
disagree
Agree
Strongly agree
0%
20%
40%
60%
80%
100%
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© 2012 FSG
Addressing the Underlying Root Causes of Community Concerns
Is the Only Real Solution
“Non-Technical Risk”
• Protests
• Permit delays
• Community disruptions
• Refusal to grant access to land
• Moratoriums
• Increased community demands
Visible Causes
• Political agendas
• Demands from local influencers
• Mismatched expectations
• Activist opposition to operations
• Negative media coverage
Underlying Causes
• Lack of economic opportunity
• Poor community health
• Civil strife
• Political instability
• Environmental issues
Opportunities to Create Business
Value
• Reduced costs of FIFO workforce
• Cost savings through local
suppliers
• Better trained local workforce
• More efficient local business
environment
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© 2012 FSG
Shared Value Is a Business Strategy Through Which Companies
Address Social Needs and Improve Their Competitiveness
“Creating Shared Value” means building competitive advantage by solving
social problems
Business
Opportunities
& Challenges
Social
Needs
Corporate
Assets and
Expertise
Shared Value is:
Policies and practices that
enhance the competitiveness of a
company while simultaneously
advancing the economic and
social conditions in the
communities in which it operates
Shared Value is NOT:
• Sharing the value already
created (philanthropy)
• Personal values
• Balancing stakeholder
interests
• Compliance
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© 2012 FSG
A Shared Value Perspective Views the Social License to Operate as
an Indicator Rather than an Outcome
Co
nven
tio
na
l S
TL
O
Ap
pro
ach
Community
Engagement
Social
Investment #1
Social
Investment #2…
Social License
to Operate
Focusing on societal outcomes rather than the social license to operate will
lead to better long-term business and societal outcomes
+ + =
Sh
are
d V
alu
e
Ap
pro
ach
Community
Engagement + Project that
focuses on
root causes of
community
needs and
benefits the
business
+ Project that
improves
economic
development
of region
Sustainable,
positive change
in host
communities
=
Social License
to Operate
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© 2012 FSG
Shared Value Is Different than Traditional
Corporate Social Responsibility or Philanthropy
Area CSR approach Shared value approach
Infrastructure Set up drinking wells for
local communities
Develop sustainable water
utility leveraging business
processes
Technical
Training
Provide broad-based
skills training with no link
to employment
opportunities
Create training program based
on business and supplier
needs and link it to jobs
Health care Fund construction of
local clinic
Develop program to reduce
disease burden among
population living in mine
catchment area
CSR can be an important component of a company’s societal engagement,
but its motivations are different from shared value
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© 2012 FSG
2 3 1
Companies in the Extractives Sectors Are Experimenting across All
Three Levels of Shared Value Creation
• Develop the local cluster
supporting the extractives
sectors
• Invest in shared
infrastructure and logistics
networks
• Partner with other local
clusters and government in
building community
infrastructure
• Play an active role in broad-
based economic and
community development
• Improve local and national
governance capacity
• Improve local workforce
capabilities
• Strengthen suppliers in the
value chain
• Increase local disaster and
emergency preparedness,
response, and rehabilitation
capabilities
• Improve utilization of water,
energy, and other resources
used in operations
• Build local markets for
intermediate products
created by extractive activity
(e.g., drinking or irrigation
water, electricity)
Redefining
Productivity in
Value Chains
Creating an
Enabling Local
Environment
Reconceiving
Products and Markets
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© 2012 FSG
Anglo American’s Water Reclamation Facility, South Africa
• Local community faces water shortages of 30-40 ML per day
• Anglo American developed water reclamation facility to treat acid mine drainage and
provide drinking quality water at commercial rates
• Facility also used to treat water from BHP Billiton’s closed mine, South Witbank
Colliery
• Idea originated in the business; responsibility now shared with the social investment
team
• Meets 20% of the community’s daily
water requirements
• Generates 16 ML per day and
supplies 80,000 people
• At mine closure, will produce 40-50 ML
per day during peak rain season
• Costs of reclamation facility
operation are offset by 60%
• 15% of operating costs covered by
treatment agreements with BHP
Billiton
Social Value Business Value
Description
Reconceiving Products and Markets
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© 2012 FSG
BHP Billiton’s World-Class Supplier Program, Chile
• BHP Billiton invested USD $50 million over 4 years in a supplier development program
• Collaboration with Government of Chile, NGOs, and non-mining companies
• Goal of creating 250 world-class mining suppliers with export potential by 2020
• Originated within the business and the social investment team jointly
• 36 suppliers engaged with combined
sales of $400 million
• Over 5,000 people employed by
participating companies
• 43 innovation projects focusing on
water, energy, health, HSEC, human
capital, and operational efficiency
• Estimated NPV of $121 million in
cost savings
• Drove Capacity improvements in
energy and water use
Social Value Business Value
Description
Redefining Productivity in Value Chains
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AngloGold Ashanti, Malaria Control Program, Ghana
• Malaria is endemic in Ghana
• High infection rates were affecting worker productivity at AngloGold Ashanti’s mine in
Obuasi, with 7,500 person shifts lost to the illness a month
• The hospital near the mine was treating around 6,800 cases of malaria a month,
including 2,500 AngloGold Ashanti employees
• Reduction in disease burden of 72
percent over two years
• Created savings of $600,000 annually
in treatment costs
• Reduction in lost person shifts from
7,500 a month to 90
• Increases in productivity, decreases in
overtime salaries and turnover
Description
Creating an Enabling Local Environment
Social Value Business Value
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© 2012 FSG
Suncor’s Investment in Social Prosperity Wood Buffalo Builds
the Company’s Broader Enabling Environment
• Suncor historically has invested heavily in communities around its operations
• The return on those investments, however, was unclear: “We had invested more than
$100M on community investments, but it was unclear: given more than $100 million in
community investments, but we weren’t clear on what we had done to move the needle
on social issues.”
• The lack of improvement in the local environment created real business costs for
Suncor, such as increased recruiting and reliance on a fly-in / fly-out workforce
• Suncor believes that by improving the community in which they operate, they will reduce
these costs
• By investing in NGOs that address root
cause societal needs in communities in
which they operate, Suncor believes
that it will improve the quality of life in
those communities
• Suncor also believes that
improvements in the quality of life in
communities in which Suncor operates
will reduce its labor costs
Description
Creating an Enabling Local Environment
Social Value Business Value
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© 2012 FSG
Four Challenges Prevent Greater Shared Value Adoption by
Companies in the Sectors
Organizational Structures and Behaviors
Inability to Measure Full Costs and Benefits
Low Motivation for Collaboration
Lack of Alignment with Government
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Companies Can Begin Embedding Shared Value in Their
Organizations through a Series of Reinforcing Steps
Structures
Strategy
Measurement Compensation
Reporting
Perceptions
Create pilot shared value
project, integrating
business and social
functions
Identify groups within the
organization needed to
address a certain issue
Set and track metrics
to evaluate the
strategy’s impact
Use metrics to inform
compensation
Using metrics and
compensation, report
on shared value
results
Report on shared
value performance to
influence perceptions
of its importance
As perceptions shift and
credibility builds, further adjust
organizational structures
1
2
3
4
5
6
7
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Identifying All Direct and Indirect Costs and Benefits of a
Shared Value Strategy Can Help Make the Business Case
Co
st
pe
r c
ub
ic m
ete
r o
f w
ate
r
Veolia Example: Assessing the full cost of a cubic meter of water
$1
$6 $1
$1 $1
$2
$3
$5
$12 $32 Costs
traditionally
associated with
water
Source: 2 Degrees, Veolia Water, “The True Cost of Water,” Webinar: http://www.youtube.com/watch?v=05R3TrWGWYY&feature=c4-overview&list=UUXZKa1LQnuQ32rOdzH2GCBQ
A comprehensive view of all costs and benefits can
make shared value investments more attractive
$0
$5
$10
$15
$20
$25
$30
$35
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Identifying Spaces for Pre-Competitive Collaboration
Can Be a First Step to Forming a Partnership
Pre-
competitive
Collaboration
Competitive
Advantage
from Pre-
competitive
Collaboration
Workforce
Development
• Improve primary /
secondary education in
host communities
• Create skills training
programs / centers
Enterprise
Development
• Fund entrepreneurship
programs
• Establish business
incubators
• Create financing
vehicles for SMEs
Environment
• Jointly develop
technologies that
reduce environmental
impact while reducing
costs
• Create recruiting
pipelines from schools
and training programs
• Develop recruiting and
retention programs to
become employer of
choice
• Identify most promising
opportunities for local
content within company
supply chain and share
with training centers
• Implement the new
environmental
technologies in the
most cost-efficient way
and continue to
innovate
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© 2012 FSG
Governments Can Share Best Practices and Common Challenges
to Improve the Enabling Environment for Shared Value
The World Band and the IMF linked the Mongolian government with their Chilean
counterparts so they could learn from Chile’s successes and challenges
20
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© 2012 FSG
What Shared Value Opportunities Exist for Your Organization?
• What is the cost of a fly-in / fly-out workforce?
• How will the sector meet the expected gap in qualified workers?
• What extra costs do you face by relying on non-local suppliers?
• Do your byproducts have revenue-generating uses?
• What does your community need to help your business succeed?
Asking questions like these at your organizations can be the first step to
identifying opportunities for creating shared value