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Capturing the OnlineGrocery Opportunity
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After years of promise,the U.S. onlinegrocery markethas
gonemainstream.
Capturing the Online Grocery Opportunity
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U.S. online grocerysales are growing5 to 6 times fasterthan
conventionalchannels.
Capturing the Online Grocery Opportunity
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U.S. online grocery salesare expected to grow11 to 16 percentper
year overthe next 10years.
Capturing the Online Grocery Opportunity
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Millennials (37 percentof sales), urban dwellers(41 percent),
andhigh-income buyers(45 percent) aredoing the mostonline
foodpurchasing.
Capturing the Online Grocery Opportunity
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Worries about qualityand freshness arethe biggest barriersto
online grocerypurchases.
Capturing the Online Grocery Opportunity
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80% of surveyrespondentsare willing topay for homedelivery.
Capturing the Online Grocery Opportunity
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An online retail strategymust touch on three areas: Segmentation
Value proposition Shopper engagement
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Capturing the Online Grocery Opportunity
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Identify high-population, high-densitymarkets and target
customer segments,and seek to create valuable oers for them.
Segmentation1
Capturing the Online Grocery Opportunity
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Add features such as same-day deliveryand oer the same values
and pricesas in stores.
Value proposition2
Capturing the Online Grocery Opportunity
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Create a personal, integrated experience forevery shopper
regardless of where or whenthey shop or what device they are
using.
Shopper engagement3
Capturing the Online Grocery Opportunity
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For more informationabout Capturing the OnlineGrocery
Opportunity,please
visit:www.atkearney.com/consumer-products-retail/capturing-the-online-grocery-opportunity
http://www.atkearney.com/consumer-products-retail/capturing-the-online-grocery-opportunity?utm_source=SlideShare&utm_medium=Social&utm_content=SlideShow1&utm_campaign=Online_Grocery
