WHAT DOES THE CONSUMER WANT?

2016 true story

#keepitsimpleCarmen Sterian – Strategic ThInking

1. What do we see?

2. What is really happening with people?

3. Why?

4. What shall we do?

1. What do we see?

WANTS

“If I had asked people what they wanted, they would have said faster horses.”

- Henri Ford

NEEDS

How can people tell you what they

want if they haven’t seen it before? If

we ask them what they want, we’ll end

up doing Swan Lake every year!”

- Mario D’Amico, senior VP of marketing at Cirque du Soleil

“It's really hard to design products by focus

groups. A lot of times, people don't know what

they want until you show it to them.”

— Steve Jobs

TO INNOVATE IS TO FORSEE WHAT CONSUMERS WANT

WITHOUT ASKING THEM

DIRECTLY

FAR MORE IMPORTANT IS QUESTIONING THEIR NEEDS

See what move them emotionally?

See where they have trouble understanding?

See what could have strongest lasting impact?

GO BEYOND. SEE THE DEEP REAL NEEDS THAT DRIVES THEM .

WANTS

Fulfilling the needs is mandatory for

survival. Wants are not.

Needs are limited. Wants are unlimited.

NEEDS

Adam Smith, the Father of Economics

seeing your own self interest

ITS NOTHING WRONG WITH MAKING PROFIT.

BUT ITS WRONG TO JUST PROFIT.

WE FOCUSED ENOUGH ON MAKING PEOPLE WANT MORE, AND MORE, AND MORE.

MOSTLY FOR OUR OWN INDUSTRY PROFIT.

THE THING IS THAT WE HAVE ALL WE NEED TO SURVIVE NOWADAYS.

BUT WE LOST CONTROL OF OUR LIVES.

consumerism is killing us,by consuming us

while our nature is fulfillment,growth

BUT ENOUGH ITS ENOUGH.MASSES ARE STRONGLY MAKING NOW UNVEILING STATEMENTS, WORLDWIDE.

‘ACTUALLY, WE DON’T NEED ALL WE THINK WE WANT, JUST BECAUSE YOU MADE US THINK WE WANT.’

2. What is really happening with people?

THEY KNOW BETTER.

ARE NOT ANYMORE SATISFIED WITH THE CURRENT WAY OF DOING THINGS.

THEY ARE DEPPLY HURT BY SEING THE SEPARATION AND THE LACK OF SUSTAIN.

OUR LIFEMASSES

WELL BEING/HEALTH

POLITICIANSSYSTEM

WEALTH

THIS VERY SEPARATION BROUGHT PEOPLE TOGHETHER

PEOPLE ARE TIRED OF CORRUPTION

PEOPLE ARE TIRED OF MISKIVEOUS LIES

PEOPLE ARE TIRED WITH MASKS

PEOPLE ARE TIRED TO BE CONFLICTUAL, STONED OR GET WASTED ON WEEKENDS

The 3 biggest industries worldwide are: 1. armament 2. medicine 3. alcohol

anti -system

MASSES ARE BOICOTING THE VERY SYSTEM

THAT DOESN’T SERVE THEM ANYMORE

AND TAKE THEIR POWER BACK

2016

BREXIT

TRUMP WINNING ELECTIONS

massesneeding/ wanting /choosing

economical well-being

authenticity skillfulness togetherness

People are starting to want & ask for what they truly need.

well-beingEverybody wants to live well. Not in divisive wealth, but in inclusive health.

#keepitsimple #keepitreal #keepitopen

are you a taker or a giver?

3. Why is all this happening?

go deeper…

WE ARE ALL CONSUMERS. IT’S ABOUT US. THINK ABOUT YOURSELF. NOW

CLOSE YOUR EYES AND ANSWER OUT LOUD

CONSUMER IS ABOUT CONSUMING.WHAT DO WE REALLY HAVE HERE, IN THIS LIFETIME TO CONSUME?

LIFETIME

THE ONLY WHAT HAS BEEN GIVEN TO US

TIME IS OUR INVESTMENT

ROI = ROT

TIME IS THE GIFT WE HAVE

TIME IS THE GIFT WE GIVE

VALUEWE BECAME AWARE OF IT

belief = mental attitude that changed

MONEY IS THE EXPRESSION OF THE TIME YOU INVESTED IN DOING SOMETHING.

THEREFOR, WHAT YOU ARE DOING WITH YOUR TIME AND MONEY ITS IMPORTANT.

ITS YOU LIFE-TIME.

YOUR LIFE IS TICKING.

YOU’D BETTER SMILE CAUSE YOU’RE ALIVE AND DO SOMETHING NOT NECESSARLY TO HAVE MORE, BUT TO FEEL BETTER.

HAVE MORE TO BE THE BEST.

DO MORE TO FEEL BETTER.

TOGETHER

belief = mental attitude that changed

#CUSUFLET

Work to have.Enroll.

Compete.

I use my skills.I enjoy what I do.

I collaborate

Submission

FEAR

Respect

LOVE

good peoplecompetition, confrontation and separation.

joyful peopleskillfulness, collaboration, togetherness

EGO SOUL

R

E

S

P

O

N

S

A

B

I

L

T

Y

HOW YOU BECOME JOYFULL?

head heart hands energy

intellect devotion action transformation

intellect devotion action transformation

peace of mind love health bliss

THINK FEEL DO ENJOY

WELL-BEINGLIFE IS SHORT. WE ARE ALL LIVING IN THE SERVICE OF EACHOTHERS. LET’S SIMPLIFY AND ENJOY THE PROCESS.

18-34 Millennial are already 50% of the entire active

population, are already a mass influential target.

from having to beingfrom comfort to wellbeingfrom consuming to enjoyingfrom individual to social

INDIVIDUAL

TOGETHERNESSLIVE LOVE DO

4. What we shall do?

corrupted systembad education

stresspoverty

chose to see the elephant in the room

You are already a taker.

Better be a giver too.

Make it a win-win situation.

STOP BEING PART OFTHE PROBLEM.

START TO BE PART OF THE

SOLUTION

FORSEEgo beyond

RE-INVENTYOUR APPROACH

BUILT THE SYSTEMTHAT GIVES PEOPLETHE CHANCE TO FEEL BETTER

ANDTHE POWER TO DO BETTER

HOW?

alike people make friends

with alike brands

MOVE ON PEOPLE’S EFFORT SIDEmake them feel

listened, inspired, admired, encouraged, sustained, helped, rewarded

Don’t just tell.Position

your truthand

ACT

WHO YOU REALLY ARE?

THE TEACHER THE FRIEND THE ADVENTURER THE LEADER THE BEAUTIFUL

HOW ARE YOU AND PPL LIKE YOU?

THE TEACHER THE FRIEND THE ADVENTURER THE LEADER THE BEAUTIFUL

PATIENT

OPTIMISTIC

IN THE KNOW

WARM

NON JUDGEMANTAL

OPEN

FREE

COURAGEOUS

IMPULSIVE

STEADY

VISIONARY

INSPIRING

NATURAL

PERFECTIONIST

CREATIVE

WHAT YOU HAVE TO OFFER TO PPL?

THE TEACHER THE FRIEND THE ADVENTURER THE LEADER THE BEAUTIFUL

PATIENT

OPTIMISTIC

IN THE KNOW

WARM

NON JUDGEMANTAL

OPEN

FREE

COURAGEOUS

IMPULSIVE

STEADY

VISIONARY

INSPIRING

NATURAL

PERFECTIONIST

CREATIVE

WISDOM LOVE FREEDOM INSPIRATION BEAUTY

CREATEwith them

a world whereeverybody

lives better

BY INVESTINGYOU POWER

WHERE IS NEEDED

PRODUCTS

ContributeALL OVER THE COUNTRY.Move on people’s effort side.

SUSTAIN THE GROWTHOF WELL-BEING.

ACT EACH IN YOUR PLACEengage people & make a buzz

WATER

FOOD

HEALTH

SHELTER

EDUCATION

TRAININGS

MEDIA

EVENTS

ENTREPRENEURSHIP

EXAMPLES

Each product sold, gives 1 lei to BUILDING schools / hospitals/ care centers/ business

hubs/ education hubs (crayon sold = schools/ drugs sold = hospitals/ etc.)

Instead of airing commercials, frame your own meaningful informational, educational

or entertaining TV SHOW FORMATS (business/health/human values/ debates/etc)

Sustain Local Initiatives as priority & people with #cusuflet initiatives by investing in

them- time, money, media space (entrepreneurship/ truth tellers/ local autonomy/

cultural events/ volunteering programs/etc.)

PRESENT

TRUE

TRANSPARENT

--------------------

FRIEND

1ST. priority

mass media

QUESTION:

WHAY DO YOU STILL INVEST IN AIRING THE TVCS,

WHILE THE MODERN, ACTIVE, ALIVE, CONSUMER

THAT COUNTS IS NOT THERE?

OR, IF GOOD MOVIE,

DURING COMMERCIAL BREAKS, HE TAKES A BREAK.

OR, WORSE, YOU ARE AIRING ON S*TY CONTENT TV SHOWS,

SUSTAINING THEM, FEEDING THEM

AND, IN THE PROCESS, YOU WANT RESULTS AND GOOD PPL

TO LOVE YOU AND CHOOSE YOU.

MAYBE THEY STILL COOSE YOU BECAUSE THEY ARE THIRSTY.

REINVENT.

WE TRANSFORM OR WE DIE.

It’s life

INERTIA E CASA VICTIMEI.

CONTACT CARMEN STERIAN HERE

WE AWAKEN WHEN WE SEE THE WORLD THROUGH RELATIONSHIPS

#keepitsimple #keepitreal #keepitopen