- Case Study on Electrical Good Company -

Contract Logistics Pvt. Ltd.

Plot No. 619, Rangpuri; Mahipalpur Extension

New Delhi – 110 037

info@contractlogistics.co.in

Case Study : Electrical Good Company

• Factory (Manufacturer)

- Haridwar

- Bhuj

- Daman Units I to IV

• Warehouses

- Daman (Dalwada)

- Valsad

- Bhiwandi

Components Of Supply Chain

• Agent Branch Dealer

- Bangalore

- Hubli

- Chennai

- Madurai

- Cochin

- Hyderabad

• Customer Markets are different places served from Agent

Branch Dealers

Design Of Supply Chain

Factory(Manufacturer)

Haridwar

Bhuj

Daman Units I TO IV

Daman(Dalwada)

Valsad

Bhiwandi

Bangalore

Hubli

Chennai

Madurai

Cochin

Hyderabad

WarehousesAgent Branch Dealer Customer Market

Existing Network

Caps Modeling

• Factory (Manufacturer), Warehouses, Agent Branch Dealers

and Customer Markets are modeled in CAPS Supply Chain

• Data Files are created which include all information

of components of supply chain

• Lanes have been created which define the material flow between the components

• Points in the diagram imply the site locations of factory,

warehouses, agent/branch and customer.

Caps Modeling- All options to serve open

Facility Location

Seeding For Sites (best of Cluster & CoG Analysis) 3 Sites Selected• Place Nagarjunasagar

– Longitude 79.53– Latitude 15.78

• Place Erode– Longitude 76.47– Latitude 11.77

• Place Coimbatore– Longitude 76.60– Latitude 14.42

Existing Set Up

Case Study: Analysis Results

• Supply chain network design tool was used to determine optimal

• Number and locations of facilities

• Aggregate network flow paths• Minimize total supply chain cost for given service level requirements and other

business constraints• Further improvement on seeds and introduction of Mother DC and Hub and Spoke

model for the client

Demand Satisfaction

-

5,000

10,000

15,000

20,000

25,000

less than 8hrs Less than oneday

more than 1 dayBand

Un

its

0%

10%

20%

30%

40%

50%

60%

70%

Per

cen

t S

atis

fied

Quantity

Percent

Flexim

Three basic problems which can all be solved with Flexsim:• Service problems – the need to process customers and their requests at the

highest level of satisfaction for the lowest possible cost. • Manufacturing problems – the need to make the right product at the right time for

the lowest possible cost. • Logistic problems – the need to get the right product to the right place at the right

time for the lowest possible cost.

Flexsim Simulation

• Model various supply chain problems to great level of details• Provide extremely accurate and realistic three-dimensional animations

Equipment Mix Optimizer

• To create an operations tool for optimal equipment selection that minimizes the cost – Equipment Mix Optimizer (EMO)

• EMO can compare the 4 standard container types (20’, 40 STD, 40 HC, 45’) and LCL mode against each other to find the optimum solution

• EMO uses the actual lane carrier rates as updated in the “allocation matrix” maintained by VFC operations

• EMO is based on MS excel and uses solver functionalities and macros• This is still a “Work in Progress”

20’

40’

40 HC

45’

LCL

ORIGINOPTIONS SOLUTION

40’

45’

2 X

1 X

=MIN COST

LoadOptimizer