Case Study - How Jamboree India used Social Media to Enagage with their target audience

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An overview of how Jamboree, a GMAT, GRE, SAT training institute used optimal strategies on social media to increase fans, increase engagement, increase inquiries and eventually increase sales!

Jamboree IndiaCase Study

September 2011Bangalore, India

Country: India | Sector: Educational Services

A specialized preparation, coaching and training institute for GMAT, GRE, SAT, TOEFL, IELTS and admissions abroad. They offer a wide range of services like consulting, guidance, counseling, information, practice tests, learning procedures, notes, tips and study material.

Jamboree is

To leverage social media as the primary target audience for their services were active on social media. The primary target are individuals aged 17-26 in big cities.

We planned to spread awareness about their services, talk to the prospective customers and engage with them, share important and interesting events like MBA tours, study abroad tours.

Our basic objectives were


facebook.com/JamboreeIndia

Welcome’s the user with basic information, asks them to like us!

An easy way for Facebook fans to get in touch with Jamboree right from facebook!

A showcase of all the amazing results that Jamboree students have achieved!

Gives regular news and updates about Jamboree.

A basic overview of the new GRE format.

Introduces the user to Jamboree and the various services.

Welcome tab:

Introduction to Jamboree:

New GRE format:

Contact Us form:

Results:

News and Updates:

We customized their Facebook page with

some awesomeapplications and

added some great features like:


The Welcome tab has a creative which gives a brief about Jamboree and their services.

Any new Facebook user who is not a fan of the page will see this image before liking the page.

The basic welcome/landing page also gives an overview of what are some of the benefits of liking the page and joining theJamboree community.

WelcomeCountry: India | Sector: Educational Services

The Welcome tab has a creative which gives a brief about Jamboree and their services.

Any new Facebook user who is not a fan of the page will see this image before liking the page.

The basic welcome/landing page also gives an overview of what are some of the benefits of liking the page and joining theJamboree community.

Jamboree IntroductionCountry: India | Sector: Educational Services

Under Programs we have Our four sub-tabs with related info for GRE, SAT, GMAT and IELTS/TEOFL.

Under Admission Counseling all the information about the assistance Jamboree provides with Admission queries.

Jamboree Introduction TabCountry: India | Sector: Educational Services

All the latest news, events and happenings are posted here.

The News is even posted on the wall but this is like a go-to tab for you to know what’shappening or what’s upcoming where etc.

News and UpdatesCountry: India | Sector: Educational Services

The New GRE tab has details about the new GRE format and the possible list of FAQsrelated to it.

There are two sub-tabs i.e What is the New/Revised GRE? and FAQs on New/Revised GRE.

New GRE

This tab was made to give students information about the new GRE in a very detailed manner.


The Results tab has some of the high scores that students at Jamboree have scored these standardized tests.

The Results tab has GMAT, GRE, SAT, TOEFL and IELTS sub-tabs where details of results of those exams with name is shared.

ResultsCountry: India | Sector: Educational Services

Regular Posts on the Jamboree Wall


It is a note created which gives a brief information about different universities that students can apply to.


We post some of the high scores scored by our students in different exams.

Jamboree Questions of the Day:

University Gyan:

Jamboree Success Stories:

Every alternate day we post a question as a note as a practice questions for any of theentrance exam and ask students to solve and answer on the note.

Important Information:We post important information regarding the University deadlines, Admission requirements, Visa counseling etc. Posts announcing any new seminars, conferences and events related to the entrance exams or Universities.



We post tips for solving Math or Verbal or any other types of questions.

To improve the vocabulary of the students we also post word of the day (or week) with the dictionary meaning and a video which relates to that term and helps understanding the word better.

Student Testimonials:

Tips and tricks:

Word of the Day or week:

Students testimonials are posted to give recognition to our currents students and let ourcustomers (i.e students) talk to other potential customers (also students) about us.

Posts by Staff:We post important information regarding the University deadlines, Admission requirements, Visa counseling etc. Posts announcing any new seminars, conferences and events related to the entrance exams or Universities.


Regular Posts - Jamboree Staff Contribution


Regular posts by fans!!


Rise in No. of fans/Likes on Facebook

As engagement, posts and interactions increased, so did the fan base - A rise of more than 250% from April to August 2011.

1st April1st May

1st June

1st July1st Sept

1810 24

38 2920 40

16 4703


The ads were highly targeted based on what Jamboree’s service offering is.For example :

Targeted Advertising on Facebook

First, ads were only shown in locations where Jamboree has a training center.

Then, GMAT related ads were shown only to audiences aged 21-24 (i.e. already graduates looking to go abroad for masters). And SAT related ads were shown to audiences aged 16-19, who are just about to complete high school and are looking to study abroad for under graduation.

We had ads on Facebook on a regular basis to targeted audiences.


The Results so far

Another statistic (for which we cannot share an exact number due to confidentiality) is the number of inquiries Jamboree got via the Contact Us form on Facebook. But we can tell you that it’s over 250 inquiries in 4 months.

We also made sure online and offline activities are integrated, so all incoming Jamboree students and prospective students are encouraged to join the Facebook page.

The numbers speak for themselves. In about 4 months (from April to Aug 2011), the fan base, engagement and interactions have gone up by over 250%.



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Case Study - How Jamboree India used Social Media to Enagage with their target audience