Presented and Submitted By:FANAR Group

PATANJALI AYURVED LIMITED, a Company registered under the Company’s Act, 1956

3 Manufacturing Units(Haridwar):1. Industrial Area2. Yogpeeth3. Padartha

Private Ltd. (Jan,2006) to Public Ltd. (June,2007)

Board of Directors:1. Sri Acharya Balkrishna(93%)2. Swami Muktanandji3. Sri Ajay Kumar

Do you know me

Main objectives (Memorandum and Articles of Association): To deal in all kinds of Ayurvedic and herbal Products, Life Savings Drugs etc.

Link the rising destiny of millions of rural masses on the one hand and many more suffering and leading unhealthy urban life style on the other.

PATANJALI AYURVED Ltd is constantly striving for nation building more than the profit accumulation.

No negative effects

Why are we best

Dant Kanti SWOT

Strengths S• Good Company Repo• High Quality Products• Effective pricing policy• Customer satisfaction• Brand Ambasdor – Baba Ramdev

Weakness W• Unattractive packaging• Less/No Offers• Very less Advertisements• Only one Brand Ambasdor(Baba

Ramdev)

Oppurtunities O• Growing organic sector• Untapped global market• Tie up with-commerce market• Tie up with major retail chain.• Higher standard of living• YOGA Power push

Threats T• Many new players in organic sector• Frequent brand Switching• HUL and its own ayurveda brand

AYUSH which they are re-branding.

• Change in Govt.

Internal FactorsExternal Factors

Where we standBCG ANALYSIS(Toothpaste INDUSTRY)

HIGH

INDU

STRY

GRO

WTH

RAT

E

LOW

LOW MARKET SHARE HIGH

13.4% Dabur 4.5% Dant Kanti

56% Colgate 10.5% Pepsodent

10%

3RD

4%

SO I AM

DOG

HUL Company "resurrects" herbal brand, Ayush, launching it online. Plans to increase "natural" offerings

ColgateFirm aggressively advertising its active salt neem toothpaste, as its volume was hit after Patanjali's Dant Kanti

DaburFirm launching ayurvedic products. Pushing Dabur Honey and Chyawanprash aggressively

HimalayaRecently launched its range of wellness products which aim to provide therapeutic solutions to consumer

How others doing

As we see in BCG dant kant is a dog so it has to increase its market share.

Tie up with retail chains.Advertising should be

increased.Dentist’s plays a big role in

the distribution of oral care products.

What can we do

Any Questions