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Zenith OilfieldTechnology Ltd
case study
client profile
Zenith Oilfield Technology Ltd Zenith focuses on pioneering new technologies and oilfield services to unlock enhanced oil recovery across the oil and gas industry.
As an independent specialist, the company designs, develops and delivers state-of-the-art technology to optimise oil well production and is at the forefront of oilfield technology.
{Karen Grant}Marketing Manager, Zenith Oilfield Technology Ltd
“Our website wasn’t offering enough support for our marketing ambitions - we needed ideas for redevelopment as well as for our wider digital marketing strategy to increase traffic to the website and grow the business.”
our brief
BIG performed in-depth analysis of the marketing needs of what is a technology-led engineering company. This led to revising Zenith’s digital strategy, rebuilding its old website and reworking its key messages to position them favourably in the marketplace.
what we did
The website was carefully prepared to present the company’s key messages so they can be easily accessed along with its products.
A full search engine optimisation review was also performed to increase the website’s visibility in search engines for its target audience.
what we did
A revision of the website ensured increased brand awareness amongst relevant online communities and potential customers as well as increased traffic to the site.
BIG’s ability to deliver everything in-house meant we could keep control of Zenith’s key messages ensuring consistency and continuity throughout their marketing collateral.
end result
BIG’s strategic approach coupled with the use of digital and SEO best practice has delivered an effective and powerful marketing tool which is supporting the strategic objectives of the business.
Search engine optimisation was a very important part of the website’s redevelopment which has resulted in an increasedonline profile.
BIG carried out a complete rebuild of Zenith’s old website so that USPs and key benefits could be properly presented along with its product offering.
testimonial
{Karen Grant}Marketing Manager, Zenith Oilfield Technology Ltd
“The BIG Partnership took the trouble to understand our business and structure its recommendations to help us realise our objectives. The new website, allied to the marketing advice given, has given us great support as we’ve sought to become number one in the marketplace.”
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