© 2010 Recipe Marketing

© 2011 Recipe Marketing

Central Coast Food Tours

Case Study

© 2011 Recipe Marketing

Central Coast Food ToursMarketing Challenge

• Central Coast Food Tours is a new company and faced all the challenges of a start-up, especially time and funding resources.

© 2011 Recipe Marketing

Central Coast Food ToursMarketing Strategy

• Recipe conducted a Brandbang™ and positioned Central Coast Food Tours as a unique and entertaining way to experience the variety of foods of the Central Coast.

© 2011 Recipe Marketing

Central Coast Food ToursCreative Mix

• Recipe developed a logo, tagline, rack card and YouTube video.

© 2011 Recipe Marketing

Central Coast Food Tours Results

• With a strong and resonating brand, Central Coast Food Tours successfully launched, booking tours within their first week and gaining 200 YouTube visits.