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Certification Panel 2013 Greater MN Resource and Government Procurement Fair October 9, 2013

Certification panel various presenters 031009

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Are you certified yet? Sorting through the various federal, state, local, and corporate socio-economic certification programs can be a daunting task. Who is eligible? What are the requirements? How does one become certified? What are the benefits? This panel will answer these questions and more. Representatives from four socio-economic certifying bodies will walk you through their programs and answer your questions. Attendees will gain a better understanding of the various programs and the opportunities that may be available from these organizations.

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Page 1: Certification panel various presenters 031009

Certification Panel

2013 Greater MN Resource and

Government Procurement Fair

October 9, 2013

Page 2: Certification panel various presenters 031009

Certification Programs

Federal Programs

Small Disadvantaged Business including 8(a) Business Development

HUBZone Targeted Vendor

State of Minnesota DBE Program

Federally Funded Transportation - MN/DoT, MET Council, MAC

CERT Program

City of Saint Paul, Ramsey County, Hennepin County Minnesota Minority Supplier Development Council (MMSDC)

Corporate Certification of MBE- Minority Business Enterprise.

Women’s Business Enterprise National Council (WBENC)

WBE Certification

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What is Small Business Certification and

Why is it Required?

Government agencies have goals for using various

types of small businesses.

Large corporations have supplier diversity programs

driven by:

Contract requirements

Demands of the marketplace

Small businesses owned by women and minorities

are reviewed to insure that they meet all criteria.

Ownership

Control

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Should You Become Certified?

Do you qualify?

Do the benefits justify the investment?

Who are you customers?

Are your customers asking for certification?

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Page 6: Certification panel various presenters 031009

MINNESOTA SMALL BUSINESS PROCUREMENT PROGRAM

WHAT IS IT?

A statewide purchasing program for certified socially and economically disadvantaged small businesses

The size of a business is determined using the State of Minnesota size standards available on our website at http://www.mmd.admin.state.mn.us/sicsize.asp

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TARGETED GROUPS (TG)

Small businesses that are at least 51% owned, operated and controlled by:

Non-minority women

Ethnic minorities

Persons with a substantial physical disability

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OTHER ELIGIBILITY REQUIREMENTS FOR TARGETED GROUP CERTIFICATION

Must be a for profit small business based in Minnesota

The majority owner must have the expertise to control the management and operation of the business

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Construction

Prime

Contracts

Construction Subcontracts

Professional

Services

Other

Services*

Goods & Supplies

African American

X

X

X

American Indian

X

X

X

X

Asian American

X

X

X

Hispanic American

X

X

X

X

X

Nonminority Women

X

X

X

X

X

Disabled

X

X

X

X

X

STATE OF MINNESOTA

DEPARTMENT OF ADMINISTRATION

TABLE OF GROUPS EXPERIENCING DISPARITY

IN STATE OF MINNESOTA PURCHASING & CONTRACTING

CONDUCTED UNDER MINN. STAT. CHAPTER 16C (Based on the 2009 Disparity Study)

March 16, 2010

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For purposes of applying preferences, other services include the following categories:

Janitorial and maintenance services

Uniformed guard services

Computer services (such as repairs)

Certain job shop services

Printing

Graphics, photographic services

Landscaping (except for large construction projects such as boulevards and highways)

Other nontechnical or unlicensed services

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ECONOMICALLY DISADVANTAGED (ED)

Small business located in Economically Disadvantaged Counties:

LABOR SURPLUS COUNTIES – counties designated as labor surplus by the US Dept. of Labor

LOW MEDIAN INCOME COUNTIES – counties in which the median income for married couples is less than 70 percent of the state median income for married couples

REHABILITATION FACILITIES

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ELIGIBILITY REQUIREMENTS FOR ECONOMICALLY DISADVANTAGED

CERTIFICATION

Must be a for profit small business based in Minnesota

Business must be located in one of the designated economically disadvantaged counties

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Aitkin Hubbard Mille Lacs Rock

Becker Jackson Morrison Sibley

Big Stone Kanabec Murray Swift

Cass Kittson Norman Todd

Chippewa Koochiching Otter Tail Traverse

Clearwater Lac Qui Parle Pine Wadena

Cottonwood Lake of the Woods Pipestone Watonwan

Douglas Lincoln Pope Yellow Medicine

Faribault Mahnomen Red Lake

Fillmore Marshall Redwood

Grant Meeker Renville

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BENEFITS OF CERTIFICATION

A price preference when submitting bids to the State for goods, services and construction Up to a 6% preference for TG vendors

Up to a 6% preference for ED vendors for goods and services

Up to a 4% preference for ED vendors for construction

Opportunities for sub-contracting on construction and professional/technical services contract

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BENEFITS OF CERTIFICATION

TG/ED certification may be used by Mn/DOT, the Metropolitan Council, and the Metropolitan Airports Commission for their state funded purchases

Other states verify eligibility through our program

Some major corporations with programs for women and minorities accept our certification

Can be used as a marketing tool

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BENEFITS OF CERTIFICATION

Business listing in the Materials Management website directory at http://www.mmd.admin.state.mn.us/process/search/

Designation as TG or ED in the state’s internal statewide purchasing system

Both are updated immediately upon certification.

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APPLICATION PROCESS Register as a vendor using our online vendor registration

system at http://supplier.swift.state.mn.us

TG/ED Applications are available on our web

site at http://www.mmd.admin.state.mn.us/

mn02001.htm

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APPLICATION PROCESS

Complete the online application and print it (Cannot be submitted electronically)

Submit the application to the Materials Management Division with all applicable supplemental information

Certification process takes approximately 4-6 weeks

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CONTACT INFORMATION

For information regarding the Minnesota Small Business Procurement Program:

Call the MMD HELPLINE at 651.296.2600 or by e-mail at [email protected]

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WELCOME

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MNUCP Objectives

› Provide a one-stop shop for DBE certification

› Standardized process

› One centralized directory

› Unifies all recipients of USDOT funds

› Less paperwork

› Comply with federal regulation 49CFR Part 26

› Interstate certification (must be certified in home state first and can then apply to other locations)

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Who are certifying members of the MnUCP?

› Federal Aviation Administration (FAA) fund recipients (Metropolitan Airports Commission)

› Federal Highway Administration (FHWA) fund recipients (Minnesota Department of Transportation)

› Federal Transit Authority (FTA) fund recipients (Metropolitan Council/Metro Transit). (NOTE: DBE also used on EPA-funded work with the Metropolitan Council Environmental Services division)

› City of Minneapolis

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Which Businesses Are Eligible?

› For Profit

› Small Business as defined by NAICS Codes

› Minimum of 51% ownership by one or more socially and economically disadvantaged individual

› Demonstrated daily management and control

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DBE’s Must Demonstrate

› Socially Disadvantaged

• Racial or Ethnic Prejudice

• Cultural Bias

› Economic Disadvantaged

• Ability to compete impaired

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Socially & Economically Disadvantaged Individuals (SED)

› Must be a citizen or permanent U.S. resident

› Groups reputably presumed to be SED:

• Black Americans

• Hispanics

• Native Americans

• Asian Pacific

• Asian American

• Women

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DBE’s Must Demonstrate

› Personal Net Worth

• $1,3200,000 maximum – excluding value of primary residence

• Assets

• Liabilities

› Commercial Useful Function

• Provide services truly needed on projects

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Certification Qualifications

› Meets social/economic disadvantage

› Demonstrates majority ownership, power to direct and day-to-day control

› Officer/status (highest position)

› Independent

› Disadvantaged owner must demonstrate a comprehensive understanding of all functions of the business

› Completion of business on-site

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How to Apply

› MnUCP DBE Certification Application is available in 2 formats at www.mnucp.org

• Microsoft Word Document

• PDF

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Contact Information

MAC- Debra Johnson 612.726.8193 [email protected]

Metropolitan Council- Pat Calder 612.349.7463 [email protected]

Mn/DOT- Diane Clark 651.366-4290 [email protected] City of Minneapolis 612-673-2112 [email protected]

Page 30: Certification panel various presenters 031009

Questions and Answers

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Vanessa Manning Certification Specialist

9th Annual Greater MN Resource and

Procurement Fair

October, 9th 2013

Expanding the Landscape of Possibilities

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• Access to the MMSDC Corporate Directory

• Networking Events

• Referrals to Local, Regional and National Corporate Customers

• Exposure to Local and National Corporations – MBE Company Profile

• National Minority Supplier Development Council (NMSDC) database • MMSDC Local database

– Reciprocal Services with NMSDC Affiliated Councils – Showcase your business

• The MMSDC annual Minority Business Opportunity Fair • The National Conference and Business Opportunity Fair

• Educational and Development Programs

- Scholarships awards to CEOs - Professional Seminars, Workshops and Trainings - Discounted Marketing and HR Programs

• Business Mentoring - MBE Input Committee (MBEIC) Industry Groups

• Access to Working Capital Loans

Why become MBE Certified?

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• For-Profit Enterprise • Ethnic Background

– African-American – Hispanic-American – Native-American – Asian and Pacific Islander American

• U.S. Citizen • Owns at least 51% • Operates and Controls an Independent Business • Headquarters located in the states of MN, ND, SD, NE and

western Iowa.

• Capable to provide Products or Services to Corporate America (B to B)

• No Limitation:

– Revenue – Years in business

MBE Certification Criteria

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Steps for applying for MBE Certification through MMSDC:

• Submit the online MBE

Certification application at www.mmsdc.org

– Create a username and password – Complete all online application

sections: General Information, Ownership of Business, References, Special Business Operations, Declaration of Certification, and Documentation Instructions

• Pay the application fee by credit

card or send a check ($300.00)

• Submit all applicable required additional documentation

How to become Certified?

The Certification Process:

1. Application and supporting documents are reviewed for completeness

2. Conduct Site Visit and interview with the owner

3. Present files to Certification Committee (once a month)

4. MMSDC Board Approval

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Vanessa Manning

Certification Specialist

MMSDC

[email protected]

612-465-8885

Thank you!

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WBE Certification from WBENC

• Women’s Business Development Center (WBDC) – Chicago and MN

• Women’s Business Enterprise National Council (WBENC) – Washington, D.C.

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WBE Certification from WBENC

• Largest third-party certifier of women-owned businesses in US

• National in Scope

• WBE Certification of Choice for Corporate America

• Accepted by thousands of corporations and a number of federal and government agencies

• Issued in partnership with WBDC

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Benefits

• Increased Value to Existing Customer Base

• Access to Corporate America and Government

• Credibility

• Post-Certification Support – Training and Networking Opportunities

• Networks and Referrals – National Database of WBENCLink

– Other Databases

– Matchmakers

– Networking Events

– Trade Shows

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Supplier Diversity Corporate Partners

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WBE Certification

To Certify or Not to Certify?

• Process takes investment of time, energy,

and resources

• PAY OFF TAKES INVESTMENT OF TIME,

ENERGY, RESOURCES

• Can (not will) help to identify new markets

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Eligibility Criteria

MAIN AREAS OF WBE CRITERIA

Ownership

– Real & substantial

– Shares in risks and profits

• Contribution of Capital and Expertise

• Operation & Control

– Managerial and Operational

• Independence

• Visit www.wbenc.org

for complete criteria

Page 42: Certification panel various presenters 031009

Certification Fees

• Certification Prices are based on

Gross Annual Revenues

Gross Annual

Sales

New

Applications

Annual Renewal

Applications

< $2M $350 $275

$2-8M $650 $575

>$8M $950 $875

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Application Process

Apply for WBE Certification online at www.wbenc.org

Some tips to make certification easier:

• Submit completed application from the start

• Address each document that you believe does not apply to you

• Work with the Procurement Technical Assistance Center (PTAC) to review your documentation prior to submittal

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Contact Info

Natasha Fedorova

Women’s Business Development Center-MN

612-259-6584

[email protected]