Embed Size (px)
DESCRIPTION
Citation preview
Christopher WoodwardBRAND Development
national brands
1994 - 1999
2000
2001 - 2011
2012 - 2013
Over 15 years of progressive experience in strategic branding, marketing communications and product development
Promoted multiple national brands
Goal has always been the same—create value for consumer and company
Value delivered: Based onexperience and expertise such as…Starting with…
Advertising
Digital
Product
Retail
Strategy
Value delivered: Based on my experience and expertise such as……Starting with…
Meyer Corporation | Communications Director | 2001 - 2011
Sales of Circulon gourmet cookware had fallen flat
Challenge Action Result| |Strategy
Through consumer insights, repositioned brand and built new narrative
Meyer Corporation | Communications Director | 2001 - 2011
Challenge Action Result| |Strategy
New positioning resonated with Circulon consumers, resulting in 14% sales lift
Challenge Action Result| |
Meyer Corporation | Communications Director | 2001 - 2011
Strategy
Meyer Corporation | Communications Director | 2001 - 2011
Increased unaided brand awareness by generating210 million annual impressions across TV, Print and Digital
Advertising
http://bit.ly/1fSerQV
Meyer Corporation | Communications Director | 2001 - 2011
Retail
Developed merchandising with interactive monitorsin building consumer engagement and sales at Macy’s
Based on consumer insight, collaborated with Business Development in modifying and developing new French Presses—the brand’s number one sales item.
Product
Meyer Corporation | Communications Director | 2001 - 2011
Meyer Corporation | Communications Director | 2001 - 2011
Built digital platforms such as upgrading five sites with a 15% margin lift and producing a #1 Lifestyle iOS app
Digital
http://bit.ly/1i9JFCb
national brandsI have many more examples on how I contributed to company and brand
But let’s talk about what I can do for you.
Christopher Woodward
Kirkland, WA
707.694.0973
Linkedin.com/in/cwoodwardmarketing/
