Challenges & Opportunities of Handicraft Industry of BD

INTRODUCTIONDEFINATION ACCORDING TO GOVT. OF BD :

“Handicraft can be defined, which is made by hand; should have some artistic value; they may or may not have functional utility.”

Handicrafts are made from raw materials and can be produced in unlimited numbers. Such products can be Utilitarian, Aesthetic, Artistic, Creative, Culturally Attached, Decorative, Functional, Traditional, Religiously And Socially Symbolic And Significant.

BASIC ELEMENTS OF HANDICRAFT

DESIGN

Drawing, model, mould, pattern, plan or

specification to work

MATERIAL

Basic substance as an input

TECHNIQUE

Method and process of

treating the materials

Saidur RahmanID: 258

Now Presenting

Bangladeshi Handicrafts Industry

•The Handicraft Industry is one of the important productive sectors.•Various attempts have been made to define this broad and diversified industry. •Crafts are unique expressions that represent a culture, tradition and the heritage of a country. •Bangladesh is well known for its exotic crafts legacy and tradition. It is the land of art and crafts, a country of rich culture, historyand traditions.•A wide range of Bangladeshi Crafts represents the diversity of crafts tradition in BD.•Variety of designs and finishes are available in Bangladeshi market that reflects excellent artistic skills of craftsmen are great in demand globally.•BD is one of the important suppliers of handicrafts to the world market.•This sector is economically important from the point of low capital investment, high ratio of value addition, and high potential for export and foreign exchange earnings for BD.•As per the latest updates, there are more than 3 million craftspeople in BD today engaged in the growth of Bangladeshi handicrafts industry

Importance of Handicraft Industry1. Handicrafts Industry is playing a major role in the development of Bangladeshi

economy.2. As per the latest updates, there are more than 3 million craftspeople in BD today

engaged in the growth of BD handicrafts industry.3. Second largest employment sector in BD, just after Agriculture.4. The industry is spread allover the country mainly in rural and urban areas.5. Most of the manufacturing units are located in rural and small towns, and there is

huge market potential in all BD cities and abroad.7. The BD Handicraft Industry is showing continuous growth rate of 20%every year.

Handicrafts industry is one of the important segments of decentralize sector in BD.8. Rooted deeply in the long heritage of the land9. It grew gradually over centuries representing the rich10. Unique traditions of the soil, its people and their distinctive culture.

Flashback of Bangladesh’s Handicraft Industry

1970-1976 1977-1985 1985-2000 After 2000

Figure-01: Bangladesh’s Handicraft product life cycle.

Bangladeshi HANDICRAFTS: MAJOR PRODUCT CATEGORIES

Handicrafts products can be distinguished into following:• Art Metal Ware• Wood ware• Hand printed textiles,• Embroidered goods & Shawls• Home Furnishings• Table Accessories,• Toys and Dolls• Garden Accessories• Bamboo products• Imitation jewellery• Paintings & Earthenware• Jute products• Leather Products and• Other miscellaneous handicrafts

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• Art Metal Ware: Bells & Chimes, Candle Holders, Candle Sconces, Fireplace, Flower Vases, Jewelry Boxes, utensils. Etc.

• Wood Ware: Almirah, Beds, Cabinets, Chairs, Home Temples, Mirror Frames, Side boards, Sofa Sets, Home Furnishing: Bed Covers, Carpets, Coverlets, Curtains, Cushion Covers, Duvets Kitchen Towels, Quilts, Rugs & Mats, Sofa Covers, Throws,Stools, Tables

Cont’d……

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• Imitation Jewellery: Anklets, Armlets, Bangles, Bracelets, Brooches, Chokers, Cufflings, Earrings, Necklaces, Pearls, Pendants, Rings, Toe Rings

• Garden Accessories: Garden Benches, Bird Feeders, Fountains, Garden Planters, Hanging Baskets, Garden Lights, Pedestals

• Toys & Dolls: Clay Toys, Cloth Dolls, Papier Mache Dolls, Wooden Puppets, Wooden Toys

Cont’d……

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• Table Accessories• Coasters, Napkin Rings, Napkins, Pen

Holders, Table Lamps, Table Mats, Table Runners, Table Skirtings, Tea Cozy

• Antique Armoury• Armor, Breast Plates, Chain Mails,

Daggers, Helmets, Mace, Polearms & Battle Axes, Shields, Swords, Throwing Stars

• Paintings• Batik, Frame Paintings, Glass Paintings,

Kalamkari, Madhubani/Mithila, Marble Painting, Miniature Paintings, Palm Leaf Etchings, Patachitra, Religious Paintings, Silk Paintings, Tanjore Paintings, Velvet Paintings

• Needle works: Chikan Embroidery, Crewel Embroidery, Crochet work, Kantha Embroidery, Mirror work Embroidery, Zardozi Embroidery, Appliqué work, Ajrakh Prints, Bagh Prints,

Cont’d……

Nakshi Kantha

• Nakshi kantha, a type of embroidered quilt, is a centuries-old Bengali art tradition in Bangladesh.

• The basic material used is thread and old cloth. Kantha is made throughout Bangladesh, but the greater Mymensingh, Rajshahi, Faridpur and Jessor areas are most famous for this craft.

• The colorful patterns and designs that are embroidered resulted in the name "Nakshi Kantha", which was derived from the Bengali word "naksha", which refers to artistic patterns.

• The early kanthas had a white background accented with red, blue and black embroidery; later yellow, green, pink and other colours were also included.

• The running stitch called "kantha stitch" is the main stitch used for the purpose. Traditionally, kantha was produced for the use of the family.

• Today, after the revival of the nakshi kantha, they are produced commercially.

Jamdani

Jamdani is one of the finest muslin textiles of Bengal, produced in Dhaka District, Bangladesh for centuries.The historic production of jamdani was patronized by imperial warrants of the Mughal emperors. The traditional art of weaving jamdani has been declared by UNESCO as an Intangible Cultural Heritage of Humanity. Jamdani was originally known as Dhakai named after the city of Dhaka, one of many ancient textile weaving centers in Bengal region. Jamdani is a hand loom woven fabric made of cotton, which historically was referred to as muslin. It is one of the most time and labor-intensive forms of hand loom weaving. It is undoubtedly one of the varieties of finest muslin. It has been spoken of as the most artistic textile of the Bangladeshi weaver. Traditionally woven around Dhaka and created on the loom brocade, jamdani is fabulously rich in motifs. The Jamdani weaving tradition is of Bengali origin.

Shital Pati• Shital pati is a kind of mat which feels cold by

nature. It is made from murta plants.• It is usually used in Bangladesh and some parts

of India. • Shitalpati is made from cane or from murta

plants, known at different places as mostak, patipata, patibet and paitara.

• The murta plant grows around water bodies in Sylhet, Sunamganj, Barisal, Tangail, Comilla, Noakhali, Feni and Chittagong.

• These days nakshi pati made of murta plants is available only in Sylhet and Noakhali districts of Bangladesh.

Opportunities of our Handicraft Products

• Growing demand in the global markets.• Overseas Market and its opportunities• Preferential Tariffs and government support in cash: • Rising Demand of our Handicrafts Products in Other

Industry• Development of Domestic & International Tourism

Sector• Extension of E-commerce• Diversified Design for Handicraft Items• Availability of diverse range of raw materials• Availability of relatively inexpensive and high skilled

work force.

• Low cost of production, high quality of craftsmanship.

• Designs ethnic yet modern • Ecological and environment friendly.

Challenges of our Handicraft Products

• Narrow Product Range• Inappropriate Infrastructure & Communication

Facilities• Incapability to Produce in Large Volume: • Updated Information• Dearth of technology• Labor force• Inadequate export marketing drive • Marketing & Communication Gap• Financial constraints• Entrepreneurship skills• Commitment to innovation and customer

satisfaction• Fierce competition with the cheaper foreign

goods

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Conclusion• In conclusion, we can say that in spite of having some challenges in

handicrafts business, it is a potential sector. The importance of Handicraft sector in Bangladesh cannot be traced back to any particular point of time. Rooted deeply in the long heritage of the land, it grew gradually over centuries representing the rich, unique traditions of the soil, its people and their distinctive culture. The nourishing factors that helped the sector flourish are love of the artisans for their craft, coupled with their untiring effort to survive against odds. Of late, however facilitating services offered by the public and various private agencies to organize and strengthen the sector have paved the way for better and efficient performance of the sector. This has definitely resulted in an integrated and structured approach toward production and marketing and today the handicraft industry of Bangladesh look much well organized then it was a decade back

Thank you for your time and attention.