#CHANGE Van social media naar

social business.

#socialstories

Liselore Ammerlaan - IBM

# From Business to Social Business

Liselore Ammerlaan Strategy Consultant IBM Social Business Practice October 1st 2013

# Quotes and thoughts / Lou Gersner on internal branding

# Disruptive change

Z ̀# fastforwarding to 2013

# Social Business Scope in and outside the company # Delight customer incl. online

# create smarter, engaged workforces

Accelerate innovation

# Both worlds are being forced together

# Customers want process transparancy

# Smart companies manage experience and “ touchpoints “

Demand Generation

Have a

question ?

Do your personal online assessment…

Ask your personal coach

here…

benchmark your business

against industry peers…

# Time to create a smarter - digital - workforce

# But be ready to encounter roadblocks

# Not all roads lead to Rome

# A jump into the unknown

# Preparation is essential

GIVE ME SIX HOURS TO CHOP DOWN A TREE AND I’LL SPEND THE FIRST FOUR SHARPENING THE AXE

- ABRAHAM LINCOLN

# inspire - create a purpose

What are the dreams of your employees with regards to your company ?

# Social is also about exploring

Social Executives Are Trusted More

Likelihood of trusting CEO & leadership who openly

communicate on Social*

Much more likely (31%)

More likely (51%)

No difference

(16%)

Less likely (2%)

* 2012 CEO, Social Media & Leadership Survey, BRANDfog, March 2012, p11

# Create trust from the top – leaders show the way

# Evangalizing is key

Communities Aligned to Innovation Initiatives

# Social Network Analysis Metrix shows cross connections

# Infuse social into your processes – (mobile) applications

# The journey starts here