CHANTELLE SALDANHA

Digital Media Enthusiast / Writer / Communications Expert

THE BASICS

Full Name:

Chantelle Saldanha

Age:

22

Date of Birth:

18th October, 1989

Marital Status

Single

Languages:

English, Hindi, Marathi

ACADEMIA

2005–2007 Completed HSC From St Xaviers College, Mumbai Stream: Arts

2007 – 2010 Graduated with a Bachelors degree in Mass Communication from Wilson College Specialization: Advertising

MY ACADEMIC GRAPH

WORK EXPERIENCE

Internship with Month : April – May Year : 2009 • Did print advertising for Tourism Malaysia; Wrote advertorials, prepared whacky punch lines and created interesting copy for flyers and newspaper advertisements. •Undertook a comprehensive market research for Chambor cosmetics; Involved studying competitors, gathering advertisements and TVC’s, making presentations etc. •Handled online advertising for Kuoni Academy : Wrote newsletters and emails.

Digital Brand Executive with Year : 2010 - 2011

Industry: Travel and Tourism Handled the account of Tourism Malaysia and Star Cruises on all social media i.e Facebook, Twitter, blogs, Quora, travel sites like Trav Buddy and Trip Advisor etc.

Industry: Education Handled the account of MT-Educare ‘Career Clicks’. Was briefly involved in developing the idea behind interesting applications which involved Career testing, counseling, quizzes, polls and gaming activities for students on facebook.

Industry: Hospitality

Handled the account of Shiro, Hard Rock Café and California

Pizza Kitchen under (JSM Corp group) on all social media i.e.

facebook, twitter, blogs etc.

New Initiatives •Was also deeply involved in bringing new ideas and value to these brands (online and offine) in terms of new initiatives to strengthen the relationship with fans further. •For eg: Introducting a paper initiative for Tourism Malaysia fans called the ‘The Asian Travellers’ and a crusing guide called ‘The Cruisetacular’ for Star Cruise fans. •QR codes and Stereograms (3D images) were also used as means of engagement and personal involvement with fans.

A GLIMPSE OF MY WORK

•Clients Handled: Tourism Malaysia, Star Cruises, MT- Educare, Kuoni Academy, Centuary

•Industry: Travel and Tourism •Wrote copy for leaflets, brochures, advertorials for Tourism Malaysia and Star Cruises

•Industry: Education •Wrote copy for leaflets, brochures and all print/outdoor adverstisements for MT-Educare and Kuoni Academy.

Senior Brand Executive at

Industry : Hospitality Currently Managing the account of Four Points By Sheraton (Starwood Properties) in the digital space. Was deeply involved with strategizing and conceptualizing new ideas for the brand. Created and conceptualized new strategies for Oberoi Hotels. Served as a copywriter for their official magaize ‘Envoy’

Industry: Education Currently Managing the account of Welingkar Institute of Management in the digital space.

Currently Managing the account of Chambor Geneva (Cosmetics) in the digital space. Creating a new space for the brand by churning out social media campaigns in the digital space

A Glimpse of my work!

Campaigns to change thoughts!

LEISURE INTERESTS

Writing Music Sports

Travelling Training in Dance

Forms