Chap19

© Prentice Hall, 2005 1 - 1


ObjectivesObjectivesObjectivesObjectives1.A definition of creativity and an awareness of its importance in organizations

2.Insights about the three components that comprise creativity in individuals

3.Guidelines for how to increase creativity in organizations

4.A definition of innovation and an understanding of the relationship between creativity and innovation

5.An awareness of the innovation process

6.An understanding of total quality as a base for spawning creative ideas

7.Insights about achieving quality and the quality improvement process


CreativityCreativityCreativityCreativityDefining Creativity

Importance of Creativity in Organizations

Creativity in Individuals

Increasing Creativity in Organizations

To encourage creativity in organizations, managers can . . .. . . challenge workers. . . challenge worker autonomy. . . afford time for accomplishing work. . . establish diverse work groups. . . personally encourage workers. . . establish systems support. . . hire and retain creative people


CreativityCreativityCreativityCreativity






InnovationInnovationInnovationInnovationDefining InnovationLinking Innovation and CreativityThe Innovation Process

Step 1: Inventing Technology ideas Product ideas Process ideas Management ideas

Step 2:DevelopingStep 3: DiffusingStep 4: IntegratingStep 5: Monitoring


InnovationInnovationInnovationInnovation


InnovationInnovationInnovationInnovation


Catalyst for Creativity and Innovation:Total Quality ManagementCatalyst for Creativity and Innovation:Total Quality ManagementCatalyst for Creativity and Innovation:Total Quality ManagementCatalyst for Creativity and Innovation:Total Quality ManagementEssentials of Total Quality Management (TQM)

Defining Total Quality Management

The Importance of QualityPositive Company Image

Lower Costs and Higher Market Share

Decreased Product Liability Costs

Established Quality Awards


Catalyst for Creativity and Innovation:Total Quality ManagementCatalyst for Creativity and Innovation:Total Quality ManagementCatalyst for Creativity and Innovation:Total Quality ManagementCatalyst for Creativity and Innovation:Total Quality Management




Catalyst for Creativity and Innovation:Total Quality ManagementCatalyst for Creativity and Innovation:Total Quality ManagementCatalyst for Creativity and Innovation:Total Quality ManagementCatalyst for Creativity and Innovation:Total Quality ManagementEssentials of Total Quality Management (TQM) (continued)

The Quality Improvement ProcessThe Incremental Improvement Process

Step 1: An area of improvement is chosen (improvement “theme”)

Step 2: Organize a quality improvement team if it hasn’t been done

Step 3: The team “benchmarks” the best performers

Step 4: Team analyses current performance to meet or beat benchmark

Step 5: Team performs a pilot study to test the selected remedies

Step 6: Management implements the improvements


Catalyst for Creativity and Innovation:Total Quality ManagementCatalyst for Creativity and Innovation:Total Quality ManagementCatalyst for Creativity and Innovation:Total Quality ManagementCatalyst for Creativity and Innovation:Total Quality ManagementEssentials of Total Quality Management (TQM) (continued)

The Quality Improvement Process (continued)Reengineering Improvements

Principle 1: Organize around outcomes, not tasks

Principle 2: Have those who use the process output perform the process

Principle 3: Subsume information-processing work into the real work

Principle 4:Treat geographically dispersed resources as if centralized

Principle 5: Link parallel activities instead of integrating their results

Principle 6: Put decision point where work’s performed and build control

Principle 7: Capture information once and at the source


Catalyst for Creativity and Innovation:Total Quality ManagementCatalyst for Creativity and Innovation:Total Quality ManagementCatalyst for Creativity and Innovation:Total Quality ManagementCatalyst for Creativity and Innovation:Total Quality ManagementCreative Ideas Based on TQM Expertise

Possible Creative Ideas Based on Crosby’s Work

Possible Creative Ideas Based on Deming’s Work






QuestionsQuestions

Business

Chap19