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Principles of Microeconomics
2
INTRODUCTION TO ECONOMICS CHAPTER 1
. . . The word economy comes from a Greek word for “one who manages a household.”
• The study of how scarce, or limited, resources are used to satisfy unlimited wants and needs.
• The study of how people make decision in a world of scarcity.
Economy. . .
© 2007 Thomson South-Western
ECONOMICS RESOURCES & FACTORS
© 2011 Cengage South-Western
© 2007 Thomson South-Western
Types of goods1)ECONOMICS GOODSSupply is limitedInvolves price and opportunity costDivided into two: a)Consumer goods gives satisfaction to
customers -Long lasting- Radio, car - Not long lasting(perishable) – Food, fruits
© 2007 Thomson South-Western
• Capital goods -To produce other goods – machinery, factory2) FREE GOODSFrom nature and can be obtained without costUnlimited supply so there is no price and the
opportunity cost is zero.Essential to human e.g air and water.There is some cost involved because of
pollution.
© 2007 Thomson South-Western
3)PUBLIC GOODSOwned by the government, paid from tax payers’
money e.g. public road, light house.Everyone can use them and we cannot exempt
anyone from using them.
4)PRIVATE GOODSOwned by individual or companies.Others get to use them if they pay or allowed by the
owner e.g:House, car,highway
© 2007 Thomson South-Western
SUMMARYECONOMICS
GOODSFREE GOODS PUBLIC GOODS
SUPPLY Private sector Nature Government
PRICE/COST √ X X
OPPORTUNITY COST
√ X √
EXAMPLE
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WHAT IS SCARCITY?• The limited/scarce products and services that
can be produced to satisfy the unlimited needs/desires of humans.
• This problem comes about due to the limited economic resources.
© 2007 Thomson South-Western
WHAT IS CHOICE?
• The problem of scarcity leads to choice.• Humans should make a choice between products
and services that are needed and also decided on current or future consumption.
• The consumer will make the efficient/effective choice in order to maximize their satisfaction.
• The producer will make choices or decisions to produce products and services using the limited resources in order to maximize their profits.
© 2007 Thomson South-Western
WHAT IS OPPORTUNITY COST?
• Choice will lead to opportunity cost.• Second best product or services that we let go in
order to obtain the best product or services.• E.g: We assume the government has RM2
million to build either a hospital or a school. If the government use the money to build a school, the opportunity cost would be the hospital.
• It exist due to the scarcity of resources.
© 2007 Thomson South-Western
• Decisions require comparing costs and benefits of alternatives.• Whether to go to college or to work?• Whether to study or go out on a date?• Whether to go to class or sleep in?
• The opportunity cost of an item is what you give up to obtain that item.
© 2007 Thomson South-Western
PRODUCTION POSSIBILITIES CURVE (PPC)• PPC is used to explain scarcity, choice and opportunity cost.• PPC shows the various possible combinations of goods
produces within a specific time with given resources and technology.
• Assumption of PPC:1) There are only two goods.2) Factors of production cannot be further increased.3)Level of technology is fixed and stagnant.4)The economy has achieved maximum efficiency (full employment)
© 2007 Thomson South-Western
Example:
A country produces milk powder and bottle making machines. Milk powder is a consumer good whereas the bottle making machine is capital good.
PRODUCTION POSSIBILITY
MILK POWDER (‘000 KG)
BOTTLE MACHINE
(UNIT)A 15 0
B 14 1
C 12 2
D 9 3
E 5 4
F 0 5
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Milk powder
Bottle Machine
© 2007 Thomson South-Western
EXPLAINATION OF PPC
ON THE PPC• Points A to F are the best possible combinations of
resources to enable full utilization and to ensure the country is at full employment.
• If all the resources are used to produce milk powder only , 15,000 kg of milk bottle will be produced.
• If all resources are used to produce bottle machine only, 5 bottle machines will be produced.
• Points A to F shows choice.
© 2007 Thomson South-Western
INSIDE THE PPC
• Any point inside the PPC is attainable (Point Y)• Attainable means it is possible to produce both the
goods.• Points inside PPC show wastage of resources because
the production has not reached its maximum capacity.
© 2007 Thomson South-Western
OUTSIDE PPC
• Any point outside the PPC is unattainable (point Z)• Unattainable means it is not possible to produce both
the goods.• points outside PPC show scarcity where the country
is unable to meet production due to limited resources and technology.
© 2007 Thomson South-Western