telling your charity’s story — one brushstroke at a

time —

http://www.artsumbrella.com/index.php?q=gallery&g2_itemId=1470

KID YOU’LL MOVE MOUNTAINS!

I’ll start with my own story…

@marketing_girl

what’s a community manager anyway?

• face of your org• brand advocate

who…• creates content• plans events• builds partnerships• + excels in social

media marketer

bring communities together + before long, they’ll tell your story for you!

give an experience worth sharing

+ let our communities take ownership of telling their own version of our story

When we…

so, what’s are community manager secrets to planning events worth sharing?

1. make (don’t fake) a social atmosphere2. use our child inspired imaginations

3. make sharing easy

community managers build partnerships, not just sponsorships

community managers use every opportunity to share part of our stories

oh, and we do it on a dime• go MacGyver + use what

you have create reusable, outside-the-box props

• work with other partners + sponsors

• create activations that add value for the event (get your sponsorship for free)

and we get the story shared socially…

• plan before, during and after engagement

• harness partners’ audiences and build buzz

• create connections between attendees + partners

• helping partners/sponsors share the collective story

http://cmgrclass.syr.edu/

by taking our social media management and relationships seriously

community managers create content and collaborations

If you want to chat...

crystalhenrickson

@marketing_girl

/marketinggirl

im [at] crystalhenrickson.com