Upload
marlissa-setyo-utami
View
2.340
Download
4
Embed Size (px)
DESCRIPTION
Student survey 2010 results of AIESEC Indonesia
Citation preview
Jakarta
Padang
Bandung
Semarang
Surabaya
Malang
UI; 169
UD; 168
UA; 170UB; 169
SBY; 169
BDG; 146
991 Samples
63%
37%
Gender
Female
Male
30112
6816
11642
289305
h. Others. g. Economyf. Linguistics e. Social Sciencesd. Marketing c. Information Technologyb. Engineering a. Business Administration
Academic Background
EXCHANGE INTEREST
Are you interested in an InternationalInternship/Work Abroad experience?
87%
13%
yes no
Where would you look for informationabout International Internships/Work Abroad
opportunities in your University?
University Website
Info Walls
Newsletter
Intranet
Student’s organizations
I don’t know
Others
241
134
49
160
179
69
38
What we can start and what we should ensure:• Raise the Universities website for our media partners• Raise not only uni where AIESEC are existed. Please think to raise the
top big uni websites in your cities!• we have constant appearances on university website of:
– exhange stories in the university websites! Be details on the stories flow (see example)
– AIESEC’s events promotion
“University has trusted credibility in students eyes and becoming the complete portal for students to access for
academic and job opportunities info ”
A very good appearance example from LC Bandung on UNPAD Website
Where would you look for informationabout International Internships/Work Abroad
opportunities outside of University
Online Communities
Governmental sites
Local Media
Others
199
183
379
80
Capitalize & Maintain!“This is a good news ! Since most of the LCs
have local media partners where students would like to search for going abroad
informations”
What we have to do next :• Review our MOU with media partners• See if the points are beneficial for us to let people know
more about AIESEC exchanges• Capitalize more from their channel and promote more
about exchange by “telling stories” not hard selling!• Raise more local media partners!• Maintain the channels
Which organization would you approach togo on an International Internship/Work abroad
experience?
26%
74%Specify
I don’t know
A BIG opportunity for AIESEC to tap into sustainable
promotion
• Do not promote only when you need to sell• The system of promotion should be built into a good promotion pipeline until the time you need people to “buy”• Let our customers also share about our product :
• run scheduled webinar, talk about exchange experience with returnee or current EP
• utilizing more I’m an AIESECers campaign• creation of EP casebook should be continue.publish publish !
Romote promote!
While choosing an internationalinternship/work abroad experience, which of
these factors is the most important?
Salary
Job Description
Location
Reputation of the company/organization
Duration of the internship
Others
174
246
148
222
35
33
LEADERSHIP INTEREST
Are you interested in Leadership(Personal/Professional development)
opportunities?
82%
18%
Yes No
Where would you look for informationabout Leadership (Personal/Professional
development) opportunities in youruniversity?
a) University Website
b) Info Walls
c) Newsletter
d) Intranet
e) Student’s organizations
f) I don’t know
g) Others. Please specify:
152
138
47
79
309
43
16
• How is you AIESEC presence in the university?
• Do you actively engage with other’s event or gathering that is held in your university?
• How well you represent AIESEC in front of other organization at the university?
Which organization would you approachto take up a Leadership
(Personal/Professional development)opportunity?
33%
67%
a) b) I don’t know
Are you part of any studentgroup/association in your University? (Please
choose 1 answer)
51%49%
a) Yes b) No
Which of these global issues are you
most passionate about?
a) Climate change/Energy
b) Sustainability/CSR
c) HIV AIDS
d) Financial Crisis
e) Entrepreneurship
f) Other? Please specify:
265
65
134
162
251
78
ENTREPRENEURSHIP and CLIMATE CHANGE is THE NEXT BIG THING
1. International internship
2. Attract youth to join AIESEC by those issues
3. Focus partnership to make it BIG !
4. Continue NEF, ASHOKA and integrate more to exchange!
87%
13%
yesno
82%
18%
Yes
No
X
L
ABOUT AIESEC
Have you heard about AIESEC?
77%
23%
a) Yes b) No
Which activities do you associate withAIESEC?
a) Career Days/Career Fairs
b) Community Development
c) Leadership, Personal/Professional development
d) Conferences/Seminars/Workshops
e) Social Activities/Parties
f) International Internship/Work Abroad/Exchange
116
120
277
216
155
327
Which do you think are the main benefitsAIESEC offers to young people?
a) Development of skills
b) International Internship/WorkAbroad/Exchange
c) Global network, meeting diverse people, and cultures
d) Opportunity to contribute to my community, learning about, social/economic issues
e) Training/Education
336
392
387
194
154
Which are the most common sourcesof information about AIESEC in your
University?
a) AIESEC event at University
b) Classroom presentation
c) AIESEC website or social media
d) Friend’s recommendation
e) Teacher or university officials
f) Information/stand at my University
g) Brochure/Flyer/Poster
h) Magazine/newspaper article
332
41
184
401
9
135
164
39
• Our members are still the BEST BRAND Ambassador
• Ensure they can explain about AIESEC align with AIESEC Way
• MC suggested to do the sudden check on it :- during LC visit- Sudden call to members, asking them about AIESEC and current
opportunities in AIESEC
Have you seen the AIESEC Website? Ifyes, did you find it useful in learningabout opportunities that AIESEC can
offer you?
68%5%
16%
11% a) I haven’t seen the AIESEC website
b) It is not useful
c) It is fairly useful
d) It is very useful
• Increase The traffic• Update the websites with
relevant news and stories of AIESEC activities
• Make website the portal for youth to apply for X, L !
www.aiesecindonesia.org • We need to promote more
about our website. Integrate the LCs
Have you seen AIESEC’s visual promotion material (posters/flyers/brochures)? Did they
interest you enough to learn more about AIESEC?
38%
23%
29%
10%
a) I haven’t seen any of these materials
b) I have seen them, but I was not in-terested to find more
c) I have seen them and I wanted to find more
d) I have seen them and I was very in-terested to find more
How regularly do you see/hear about
AIESEC in your University?
26%
62%
12%
a) Constantly
b) Occasionally
c) Never
Special Thanks to my LCVPs communication AIESEC Indonesia
0910 :
Randi Prayengki, Soraya Medina, Rizky Yulianisa, Ritza Candra, Festian Handardi and of course Randy
Agastya !
to spread and inputs the data surveys and submitted on time !
Your works are amazing The best team ever <3