Chat Delivers More Sales More Affiliate Revenues

Chat Delivers: More Sales, More Affiliate Revenues

Durk Price, President, eAccountableOPMGlen Russell, President, UpSellIt

Alan Weissman, President, Young Lion, Inc.- MyNursingUniforms.com

Jacquie Matzat, Marketing Manager for Penton Overseas- YourBabyCanRead.com


Case studies and analysis show that online chat technology increases sales conversions 8-15% while delivering more earnings to affiliates.

Everybody wins.


Introductions:

Durk Price, President, eAccountableOPM

Glen Russell, President, UpSellIt

Alan Weissman, President, Young Lion, Inc.- MyNursingUniforms.com

Jacquie Matzat, Marketing Manager for Penton Overseas- YourBabyCanread.com


eAccountableOPMStarting with program #50 on BeFree, eAccountableOPM has been doing

affiliate program management and consulting since 1999. We understand all the facets of affiliate marketing. We’ve also got the real world experience to back it up. We have helped a variety of clients from startups to Internet Retailer Top 500 companies maximize their online marketing advertising investments through performance based affiliate programs.

eAccountableOPM was recently featured under "Success Stories" upon the launch of the Google Affiliate Network.

Current clients include: eFaucets, Lighting Catalog, Your Baby Can Read, Cable Organizer, Junonia, ExclusivelyWeddings.com, ActiveForever.com, Canvas On Demand, eLightBulbs, pcRush, My Nursing Uniforms, Sizzix and more.


UpSellItDeploying UpSellit’s SMARTsales Agent, a customizable, performance-based virtual chat

agent that increases conversion rates by 7-15 percent, etailers connect with customers at that critical moment when they are on a site, displaying interest or intent. Based on its proven success—to date, the SMARTsales Agent has been used by thousands of clients to retrieve more than $100 million in revenue that would have otherwise been lost—online merchants are uncovering the value in virtual chat engagement for sales with UpSellit.

SMARTsales Agent can communicate with 10 -10 million customers simultaneously and is available on-demand via a company’s website, providing customers with fast and accurate answers to their questions. The SMARTsales Agent uses a unique, proprietary combination of natural language parsing and approved company message to ensure conversations are as intelligent and opportunistic as possible. Communication can be easily modified to offer special promotions, such as free shipping or customized greetings

and instructions.

Chat Delivers: More Sales, More Affiliate Revenues• MyNursingUniforms.comBuy direct from the manufacturer at 15-40% savings! My Nursing

Uniforms offers discount scrubs and medical apparel for healthcare and other industry workers with no middleman! Manufacturers to ship direct to consumers without going through uniform stores. Now people can buy uniforms shipped direct from the manufacturer.

MNU has been in the uniform business for a long time now, and online for over 10 years.

MyNursingUniforms.com was relaunched in the Summer of 2005 and quickly became the #1 direct retailer of Dickies Scrubs. Two years later, they added Landau, Urbane, Cherokee, and Baby Phat products to their complete line of nursing uniforms.

Chat Delivers: More Sales, More Affiliate Revenues• Penton Overseas- YourBabyCanRead.com

Penton Overseas, Inc. is a leader in developing innovative programs targeted to the very real needs of those who live, work, and play in the global environment of today.

Language Learning Programs- Penton offers programs in over 30 languages and continues to increase its offerings in the key languages. All in all, keeping our finger on the pulse of global change, keeps our products and methods of delivery at the forefront of language learning.

Early Learning and Educational Focus- As language learning products reached out to early learners, the company launched the Your Baby Can Read program. Your Baby Can Read is a scientifically-proven Early Language Development Program which has enriched the lives of thousands of children all over the world. This remarkable reading program opens the natural window of language learning. Recent studies have proven that the best and easiest time for a child to learn is between the ages of 9 months to 4 years…when the brain is developing at a rapid pace.

Chat Delivers: More Sales, More Affiliate RevenuesOverview: For the last 14 months, eAccountableOPM has rolled out

the UpSellIt Save-A-Sale Technology to Convert Users Abandoning Carts into Sales for a variety of their managed clients.

UpSellit works by bringing the prospect back to the point of sale, with its virtual agent chat box. The prospect is offered an incentive- a coupon or promotion- to complete the sale. Similar to an in-store sales representative, the virtual agent offers product detail or special promotions to complete the sale.

UpSellit works on a “performance” program basis with eAccountableOPM Clients.

UpSellit is completely scalable- and can communicate with 10-10 million customers simultaneously.


Rollout included a Variety of Clients, Levels and Capabilities.

Average Conversion- Conversions from Cart Abandons to Sales for all Programs (Projected for December and calculated as of December 10th, 2008) was 17.99%.

Conversion Rates Vary from a Low of approximately 10% to 53%.

On-demand, easy to install and modify technology.


Conversions do not seem to depend on “deep discounts”.

Average Order Size (low or high) does not seem to matter in the ability to convert.

Virtually NO purchaser/visitor complaints.Affiliate referred ID’s are maintained.

Affiliates are paid as normal with a higher conversion rate as a result of installing the UpSellIt technology.


UpSellIt Calculations- Client A Clicks # Sales Tot Sales CR AOS

Monthly Affiliates Sales Totals: 17,210 610 $84,952.72 3.56% $139.27 Projected Program Earnings/Costs

Suppositions:Cart Abandonment Rate (Normal is 65%) 50%Affiliate Contribution to Overall Online Sales 13%UpSellIt Charges 6% commission of all abandoned carts convertedUpSellIt Conversion Rate 20%Average Order Size $140

Affiliate CalculationNumber of Sales for August 610Number of Abandons 305UpSellIt Conversions 61Total Affiliate Sales 671Additional Affiliate Sales $8,540.00UpSellIt Cost $512.40Affiliate Cost Total Cost (12% average payout) $1,024.80Total Cost of Additional Affiliate Sales $1,537.20

Sitewide CalculationNumber of Sales for August 4,692Less Affiliate Sales 610Net Number of Non-Affiliate Sales for UpSellIt Conversion 4,082Number of Abandons 2,041UpSellIt Conversions 408Additional Sitewide Sales $57,152.31UpSellIt Cost- 6% of the Sale $3,429.14Total Sitewide Cost of Sale $3,429.14

Combined Cost of Sales CalculationNumber of Additional Sales 469Sales Amount $65,692

Total Cost of Sales $4,966.34As a Percentage of Total UpSellIt Sales 7.56%

Abandons # Sales Tot Sales CR AOSCurrent Program Status through 12/10/08 297 91 $11,830.00 30.64 $130.00 Projected through the End-of-Month 891 273 $35,490.00

Chat Delivers: More Sales, More Affiliate RevenuesUpSellIt Calculations- Client B Clicks # Sales Tot Sales CR AOS

Monthly Affiliates Sales Totals: 15,809 318 $8,627 2.01% $27.13

Suppositions:

Shopping Cart Abandonment Rate 50%

Affiliate Contribution to Overall Online Sales 15%

UpSellIt Charges 9% commission of all abandoned carts converted

UpSellIt Conversion Rate 20%Average Order Size $27

Affiliate Calculation

Expected Number of Sales for December 500

Number of Abandons 250

UpSellIt Affiliate Conversions 50

Total Affiliate Sales 550

Additional Affiliate Sales $1,350.00UpSellIt Cost $121.50

Affiliate Cost Total Cost (17%- estimated affiliate and network payout) $229.50

Total Cost of Affiliate Sale $351.00

Site wide CalculationNumber of Sales for August 3,333Less Affiliate Sales 550

Net Number of Non-Affiliate Sales for UpSellIt Conversion 2,783

Number of Abandons 1,392

UpSellIt Sitewide Conversions 278

Additional Sitewide Sales $7,515.00

UpSellIt Cost- 9% of the Sale $676.35

Total Sitewide Cost of Sale $676.35

Combined Cost of Sales Calculation

Number of Additional Sales 328Sales Amount $8,865.00Total Cost of Sales $1,027.35

As a Percentage of Total UpSellIt Sales 11.59%


All Clients: Based on Numbers for December through the 10th of the Month

UpSellIt Conversions for Existing Customers

Program Abandons # Sales Total Sales CR AOS Projected for Month

Client C- Projected 242 47 $3,525.00 19.42% $75.00 $9,934.09

Client D- Projected 175 92 $13,800.00 52.57% $150.00 $38,890.91

Client E- Projected 338 73 $5,475.00 21.60% $75.00 $15,429.55

Client F- Projected 2,037 459 $43,605.00 22.53% $95.00 $122,886.82

Client G- Projected 3,657 402 $84,420.00 10.99% $210.00 $237,910.91

All Programs Managed- Projected 7,361 1,324 $178,188.96 17.99% $134.58 $502,168.99


Client Input

MyNursingUniforms.com input on results.

YourBabyCanRead.com input on results.


Conclusions/Findings

1. Adding it to more merchant sites.

2. Requiring it on some smaller client sites where affiliate program ramp-up time is longer.

3. UpSellIt Customer Support is SUPERB.


Questions

Business

Chat Delivers More Sales More Affiliate Revenues