Evaluation of Chicago 60616 Demographics for Marketing

Department Presented by David H. Thibodeau

2/28/2010

AgendaGeneral Characteristics (Age & Gender)General Characteristics (Race)Housing CharacteristicsEconomic Characteristics

General Characteristics (Age & Gender)

Male Female Under 5 years 18 years and over 65 years and over0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

U.S.60616

General Characteristics (Race)

Whi

te

Black

or A

frica

n Am

erican

Amer

ican

Indi

an a

nd A

lask

a Nat

ive

Asian

Native

Haw

aiia

n an

d Oth

er P

acifi

c Isla

nder

Some

othe

r rac

e

Two or

mor

e ra

ces

Hispa

nic o

r Lat

ino

(of a

ny ra

ce)

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

U.S.60616

Housing Characteristics

Occupied housing units Owner-occupied housing units

Renter-occupied housing units

Vacant housing units0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

U.S.60616

Economic Characteristics

In labor force (≥ 16 years) Families below poverty level Individuals below poverty level0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

U.S.60616

Demographics Summary60616 trending as a stable investment

environment

Recommendation for Business Ventures in the 60616 Strip Mall

Agenda•Social Characteristics•Housing Characteristics•Owner-occupied housing values•Owner-occupied housing debt•Conclusion

Social Characteristics

0.00%10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%90.00%

U.S.60616

Housing Characteristics

Occupied housing units Owner-occupied housing units

Renter-occupied housing units

Vacant housing units0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

U.S.60616

Owner-occupied housing units (value)

$0. through $99,999 (14.1%)

$100,000 through $199,999 (49.5%)

$200,000 to $299,999 (23.6%)

$300,000 to $399,999 (9.1%)

$400,000 to $499,999 (2.7%)

0 200 400 600 800 1000 1200 1400

Total = 2342

Owner-occupied housing units (debt)

Mortgage or similar debt (65.2%)

2nd mortgage or equity loan (18.1%)

2nd mortgage only (35.9%)

Home equity loan only (64.1%)

Both 2nd mortgage & equity loan (0%)

No 2nd mortgage or equity loan (81.9%)

Without a mortgage (34.8%)

0 200 400 600 800 1,000 1,200 1,400 1,600 1,800

Mortgage Status

Summary & Recommendations

End