China Optical Expo on Barter

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Communications and Photonics

Conference and Exhibition

100% Barter

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• Ormita can offer you a range of advertising, suitable to your target market.

• Instead of paying cash for the advertising you can exchange your own service or products.

• Ormita acts as the facilitator in these types of transactions and lets multi-way barter transactions take place.

• You do not barter directly with the seller

Summary Acquire Advertising for 100% Barter

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Exchanging / Bartering For AdvertisingAcquire Advertising for 100% Barter

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We can give you advertising in: Australia Canada China Dubai India Jordan Mexico New Zealand Syria Thailand Turkey Qatar United States of America

Where You Can Get AdvertisingAcquire Advertising for 100% Barter


Billboards & Indoor Media Internet Websites Magazines Newspapers Public Relations Providers Radio Expos and Events Television

Types of Advertising AvailableAcquire Advertising for 100% Barter

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• You can acquire more cash customers

• You build your brand value

• Take customers away from the competition

• You are not paying cash to advertise – you are paying with your own product, service or time

• You are effectively getting something for almost nothing

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• Expand your audience – you never know who may be about to make a purchasing decision and will see you.

Why Buy Advertising Using Barter?Acquire Advertising for 100% Barter

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Asia Communications and Photonics Conference and Exhibition (ACP)

13-16 November 2011, Shanghai, China

http://www.acp-ce.org/ http://www.acp-ce.cn/

Asia Communications and Photonics Conference and Exhibition (ACP) is Asia's premier conference and exhibition in the Pacific Rim for photonics technologies, including optical communications, biophotonics, displays, illumination and applications in energy.

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Conference Sponsors

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Organisers

The five technical societies IEEE Photonics Society, OSA, SPIE, the Chinese Optical Society and the Chinese Institute of Communications-have joined together to co-sponsor the ACP 2011 conference.

The Local Organizing Committee with participation from Shanghai Institute of Optics and Fine Mechanics and Shanghai University will be responsible for local organization of the technical conference.

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About the Conference and Exhibition

The ACP technical conference features a full suite of plenary talks, invited talks, contributed talks, short courses, workshops, an Industry Forum, and posters given by international academic and industrial researchers who are leaders in their respective fields, including these conference topics:

Passive Components and Fiber-Based Devices Optoelectronic Materials and Devices Optical Transmission Systems, Switching, and Subsystems Network Architectures, Management, and Applications Optical Sensors and Biophotonics Display, Solid-State Lighting, Photovoltaics and Optoelectronics in Energy

With a conference program of broad scope and of the highest technical quality, ACP provides an ideal venue to keep up with new research directions, the latest technical breakthroughs and emerging new commercial applications of optoelectronics subsystems and technologies. ACP offers the opportunity to meet and interact with the researchers who are leading these advances.

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Passive Components & Fibre Optic Devices

Conference Chair: Bishnu P. Pal, Indian Institute of Technology Delhi (India)

Conference Co-Chairs: Mable P. Fok, Princeton Univ. (United States); Aoxiang Lin, Xi'an Institute of Optics and Precision Mechanics (China)

Program Committee: Govind P. Agrawal, Univ. of Rochester (United States); Adrian L. G. Carter, Nufern (United States); Lawrence R. Chen, McGill Univ. (Canada); Kin-Seng Chiang, City Univ. of Hong Kong (Hong Kong, China); Philippe De Sandro, CorActive High-Tech Inc. (Canada); Won-Taek Han, Gwangju Institute of Science and Technology (Korea, Republic of); Shuisheng Jian, Beijing Jiaotong Univ. (China); Wei Jin, BeiHang Univ. (China); Byoungho Lee, Seoul National Univ. (Korea, Republic of); Xueming Liu, Xi'an Institute of Optics and Precision Mechanics (China); Alan R. Mickelson, Univ. of Colorado at Boulder (United States); Suresh Nair, Network Systems & Technologies (P) Ltd. (India); Yasutake Ohishi, Toyota Technological Institute (Japan); B. M. Azizur Rahman, The City Univ. (United Kingdom); Siddharth Ramachandran, The Boston Univ. Photonics Ctr. (United States); Yun-Jiang Rao, Univ. of Electronic Science and Technology of China (China); Jayanta K. Sahu, Univ. of Southampton (United Kingdom); Ravindra K. Sinha, Delhi Technological Univ. (India); Fei Xu, Nanjing Univ. (China)

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Optoelectronic Materials and Devices

Conference Chair: Guang-Hua Duan, Alcatel-Thales III-V Lab. (France)

Conference Co-Chairs: Yidong Huang, Tsinghua Univ. (China); Yoshiaki Nakano, The Univ. of Tokyo (Japan); Liming Zhang, Alcatel-Lucent Bell Labs. (United States)

Program Committee: Wei-Ping Huang, McMaster Univ. (Canada); Yong-Zhen Huang, Institute of Semiconductors (China); Sheng-Lung L. Huang, National Taiwan Univ. (Taiwan, China); Akihiko Kasukawa, The Furukawa Electric Co., Ltd. (Japan); Christian Lerminiaux, Univ. de Technologie Troyes (France); Lih-Yuan Lin, Univ. of Washington (United States); Ting Mei, South China Normal Univ. (China); Graham Trevor Reed, Univ. of Surrey (United Kingdom); Haisheng Rong, Intel Corp. (United States); Jung H. Shin, KAIST (Korea, Republic of); Junqiang Sun, Huazhong Univ. of Science and Technology (China); Kiyoto Takahata, NTT Photonics Labs. (Japan); Dries Van Thourhout, Univ. Gent (Belgium); Valery I. Tolstikhin, OneChip Photonics Inc. (Canada); Shih-Yuan Wang, Hewlett-Packard Labs. (United States); Zhiping Zhou, Peking Univ. (China)

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Optical Transmission Systems, Subsystems, and Technologies

Conference Chair: Xiang Liu, Alcatel-Lucent Bell Labs. (United States)

Conference Co-Chairs: Ernesto Ciaramella, Scuola Superiore Sant'Anna (Italy); Naoya Wada, National Institute of Information and Communications Technology (Japan); Nan Chi, Fudan Univ. (China)

Program Committee: Jin-Xing Cai, Tyco Submarine Systems Ltd. (United States); Chandra S. Chandrasekhar, Alcatel-Lucent (United States); Magnus Karlsson, Chalmers Univ. of Technology (Sweden); Xin Wan Li, Shanghai Jiao Tong Univ. (China); Junichi Nakagawa, Mitsubishi Electric Corp. (Japan); Derek Nesset, British Telecom Research Labs. (United Kingdom); Richard V. Penty, Univ. of Cambridge (United Kingdom); Werner Rosenkranz, Christian-Albrechts-Univ. zu Kiel (Germany); William Shieh, The Univ. of Melbourne (Australia); Hideaki Tanaka, KDDI R&D Labs., Inc. (Japan); Hiroyuki Uenohara, Tokyo Institute of Technology (Japan); Ting Wang, NEC Labs. America, Inc. (United States); Tiejun Xia, Verizon Business (United States); Xiangjun Xin, Beijing Univ. of Posts and Telecommunications (China); Lianshan Yan, Southwest Jiaotong Univ. (China); Qi Yang, Wuhan Research Institute of Posts and Telecommunications (China); Changyuan Yu, National Univ. of Singapore (Singapore); Xiaoping Zheng, Tsinghua Univ. (China)

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Network Architectures, Management, and Applications

Conference Chair: Lena Wosinska, Royal Institute of Technology (Sweden)

Conference Co-Chairs: Ken-ichi Sato, Nagoya Univ. (Japan); Jing Wu, Communications Research Ctr. Canada (Canada); Jie Zhang, Beijing Univ. of Posts and Telecommunications (China)

Program Committee: Michihiro Aoki, National Institute of Informatics (Japan); Soichiro Araki, NEC Corp. (Japan); Xue Chen, Beijing Univ. of Posts and Telecommunications (China); Nasir Ghani, The Univ. of New Mexico (United States); Hiroshi Hasegawa, Nagoya Univ. (Japan); Yaohui Jin, Shanghai Jiao Tong Univ. (China); Jason P. Jue, The Univ. of Texas at Dallas (United States); Susumu Kinoshita, Fujitsu Labs. (Japan); Han Li, China Mobile Research Institute (China); Carmen Mas Machuca, Technische Univ. München (Germany); Paolo Monti, Royal Institute of Technology (Sweden); Satoru Okamoto, Keio Univ. (Japan); Eiji Oki, The Univ. of Electro-Communications (Japan); Carla Raffaelli, Univ. degli Studi di Bologna (Italy); Galen H. Sasaki, Univ. of Hawai'i (United States); Chengbin Shen, China Telecom Corp. (China); Gangxiang Shen, Soochow Univ. (China); Nina Skorin-Kapov, Univ. of Zagreb (Croatia); Arun K. Somani, Iowa State Univ. (United States); Anna Tzanakaki, Athens Information Technology (Greece); Zhanqi Xu, Xidian Univ. (China); Luying Zhou, A*STAR Institute for Infocomm Research (Singapore)

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Optical Sensors and Biophotonics

Conference Chairs: Jürgen Popp, Institut für Photonische Technologien e.V. (Germany)

Conference Co-Chairs: Dennis L. Matthews, UC Davis Medical Ctr. (United States); Chih-Chung Yang, National Taiwan Univ. (Taiwan, China)

Program Committee: Peter E. Andersen, Technical Univ. of Denmark (Denmark); Malini C. Olivo, National Univ. of Ireland, Galway (Ireland); Francesco S. Pavone, Univ. degli Studi di Firenze (Italy); Henricus J. C. M. Sterenborg, Erasmus MC (Netherlands); Hugo Thienpont, Vrije Univ. Brussel (Belgium)

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• Barter trade accounts for nearly 30 percent of the

world’s total business.• 70% of all Fortune 500 companies utilize barter to

reduce their cash costs.• According to the Association of Advertising Agencies eight

out of ten media corporations use barter on a regular

basis.• 65% of all New York Stock Exchange-listed companies

barter.• Nearly 16,780,000 businesses engage in formalised non-

cash transactions every day.1. (2004)., Department of Commerce Fact Sheet. USA DOC.

2. Schmiddgall, R.S., Damitio, J.W. (1999)., Bartering activities of the Fortune 500 and hospitality lodging firms., International Journal of Hospitality Management

3. American Association of Advertising Agencies. (2003).

4. (2004)., Annual Report, National Association of Trade Exchanges. Fact Sheet, International Reciprocal Trade Association.

5. Stodder, J. (2007)., Residual Barter Networks and Macro-Economic Stability. Renselaer Polytechnic Institute at Hartford, Hartford CT.`

Barter is an Accepted Form of TradeAcquire Advertising for 100% Barter


1. Ormita will never devalue your current cash market

2. Ormita will directly offer your product or service into markets who would not normally purchase from you using cash and/or where there is low brand awareness

3. Customers who acquire your product or service through barter are more likely to give positive feedback

4. The cost for you to service an additional customer is nominal versus what you gain in advertising in return

Ormita Will Barter Your Service “Off Market”Acquire Advertising for 100% Barter


1. You can buy first and sell later or sell first and buy later

2. Every time you buy your account is debited for the value of the product or service you are purchasing

3. Every time you sell your account is credited

4. Ormita will provide you with an interest-free line of credit

The Basics of The Barter ProcessAcquire Advertising for 100% Barter

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• We are involved in every phase of normal PR activity

• Global media delivery

• Strategizing, planning, implementation and measurement

• Intense stakeholder mapping

• Three-month reviews

• We help in other stakeholder relationship management

• Regular Media monitoring reports

• Competitor Tracking

How We Manage Stakeholder Perceptions

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What We Do Not DoAcquire Advertising for 100% Barter

Unlike “Corporate” Barter Companies we do not:

• Buy your product or service for “barter money” ourselves.

• We do not sell product or service ever for cash at a “discounted” price (or sell it for cash ever at all).

• We let you deal directly with the buyer if you choose.

• We can also let you deal directly with the media company you are buying media from (in most cases) if you prefer this.

• Our media offerings are 100% barter