By Joshua Carter

• Steve Ells is the founder• Founded in Denver• Mc Donalds invest in Chipotle

History

Strengths1. · Rapid Growth2. · Good Financial Strength3. · Quality and Ingredients4. · Differentiation

- Quality - Product design 5. · Marketing

Weaknesses· 1.Limited menu

· 2. High prices

Opportunities1. Store expansion

2. Expand Product line

Expansion Chipotle

Threats1.· Safety

2.Competition

SWOT ANALYSIS: ConclusionStrengths · Rapid Growth· Good Financial Strength· Quality and Ingredients· Differentiation· Marketing

Weaknesses· Limited menu· High prices

Opportunities· Store expansion· Expand Product line

Threats· Safety· Competition

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